skip to main content
Language:
Primo Advanced Search
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search prefilters
Simple Search

Results 1 - 20 of 3,091,459  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page
Show only
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Service quality and brand loyalty: The mediation effect of brand passion, brand affection and self-brand connection
Service quality and brand loyalty: The mediation effect of brand passion, brand affection and self-brand connection
Material Type:
Article 		Add to My Research

Service quality and brand loyalty: The mediation effect of brand passion, brand affection and self-brand connection

International journal of contemporary hospitality management, 2016-01, Vol.28 (12), p.2771-2794 [Peer Reviewed Journal]

ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-09-2015-0466

Full text available

Citations Cited by
2
brand eins
brand eins
Material Type:
Journal 		Add to My Research

brand eins

ISSN1438-9339

Digital Resources/Online E-Resources

3
Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image
Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image
Material Type:
Article 		Add to My Research

Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image

International journal of retail & distribution management, 2015-03, Vol.43 (3), p.276-292 [Peer Reviewed Journal]

ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-02-2014-0024

Full text available

Citations Cited by
4
BRAND : Broad Research in Accounting, Negotiation, and Distribution
Material Type:
Journal 		Add to My Research

BRAND : Broad Research in Accounting, Negotiation, and Distribution

ISSN2067-8177

Digital Resources/Online E-Resources

5
The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success
The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success
Material Type:
Article 		Add to My Research

The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success

Journal of the Academy of Marketing Science, 2013-09, Vol.41 (5), p.567-585 [Peer Reviewed Journal]

Academy of Marketing Science 2013 ;COPYRIGHT 2013 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-013-0328-7 ;CODEN: JAMSDE

Full text available

Citations Cited by
6
Icon, brand, myth: the Calgary Stampede
Material Type:
Book 		Add to My Research

Icon, brand, myth: the Calgary Stampede

ISBN1-897425-05-8;ISBN1-897425-03-1;ISBN1-77199-147-X;ISBN9786612819513;ISBN1-282-81951-8;ISBN1-897425-12-0

Digital Resources/Online E-Resources

7
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Material Type:
Article 		Add to My Research

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064

Full text available

Citations Cited by
8
E-tail brand experience’s influence on e-brand trust and e-brand loyalty: The moderating role of gender
E-tail brand experience’s influence on e-brand trust and e-brand loyalty: The moderating role of gender
Material Type:
Article 		Add to My Research

E-tail brand experience’s influence on e-brand trust and e-brand loyalty: The moderating role of gender

International journal of retail & distribution management, 2016-06, Vol.44 (6), p.588-606 [Peer Reviewed Journal]

ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-09-2015-0143

Full text available

Citations Cited by
9
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
Material Type:
Article 		Add to My Research

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Journal of business ethics, 2019-01, Vol.154 (2), p.441-459 [Peer Reviewed Journal]

Springer Nature B.V. 2019 ;Springer Science+Business Media Dordrecht 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3455-0

Full text available

Citations Cited by
10
The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity
The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity
Material Type:
Article 		Add to My Research

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Journal of retailing, 2013-12, Vol.89 (4), p.460-466 [Peer Reviewed Journal]

2013 New York University ;Copyright © 2013 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2013.06.003 ;CODEN: JLREA3

Full text available

Citations Cited by
11
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Material Type:
Article 		Add to My Research

Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

European journal of marketing, 2012-07, Vol.46 (7/8), p.922-937 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561211230098

Full text available

Citations Cited by
12
Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architecture
Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architecture
Material Type:
Article 		Add to My Research

Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architecture

European journal of marketing, 2017-01, Vol.51 (9/10), p.1530-1551 [Peer Reviewed Journal]

ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2017-0445

Full text available

Citations Cited by
13
Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands
Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands
Material Type:
Article 		Add to My Research

Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands

International marketing review, 2023-02, Vol.40 (1), p.49-79 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-08-2021-0260

Full text available

Citations Cited by
14
Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
Material Type:
Article 		Add to My Research

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

The journal of brand management, 2014-11, Vol.21 (7-8), p.664-683 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2014 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2014.23

Full text available

Citations Cited by
15
The effects of green brand image on brand loyalty: The case of mainstream fast food brands
The effects of green brand image on brand loyalty: The case of mainstream fast food brands
Material Type:
Article 		Add to My Research

The effects of green brand image on brand loyalty: The case of mainstream fast food brands

Business strategy and the environment, 2024-02 [Peer Reviewed Journal]

Attribution ;ISSN: 0964-4733 ;EISSN: 1099-0836 ;DOI: 10.1002/bse.3523

Digital Resources/Online E-Resources

Citations Cited by
16
Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation
Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation
Material Type:
Article 		Add to My Research

Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation

European journal of marketing, 2017-01, Vol.51 (1), p.177-199 [Peer Reviewed Journal]

ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2015-0698

Full text available

Citations Cited by
17
Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China
Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China
Material Type:
Article 		Add to My Research

Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China

Sustainability, 2023-01, Vol.15 (1), p.746 [Peer Reviewed Journal]

COPYRIGHT 2022 MDPI AG ;2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15010746

Full text available

Citations Cited by
18
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust
Material Type:
Article 		Add to My Research

The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust

Journal of research in interactive marketing, 2022-12, Vol.16 (4), p.648-664 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-03-2021-0072

Full text available

Citations Cited by
19
The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric
The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric
Material Type:
Article 		Add to My Research

The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric

The journal of brand management, 2021, Vol.28 (1), p.60-76 [Peer Reviewed Journal]

Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-020-00213-7

Full text available

Citations Cited by
20
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
Material Type:
Article 		Add to My Research

Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

The journal of product & brand management, 2022-06, Vol.31 (5), p.761-779 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-11-2019-2659

Full text available

Citations Cited by

Results 1 - 20 of 3,091,459  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Show only

  1. Peer-reviewed Journals (722,159)

Refine My Results

Creation Date 

From To
Refine
  1. Before 1957  (67,296)
  2. 1957 To 1973  (29,123)
  3. 1974 To 1990  (63,462)
  4. 1991 To 2008  (1,118,871)
  5. After 2008  (1,783,994)
  6. More options open sub menu

Resource Type 

  1. Articles  (1,581,794)
  2. magazinearticle  (861,573)
  3. Newspaper Articles  (164,997)
  4. Patents  (143,967)
  5. Reviews  (66,885)
  6. Images  (64,897)
  7. Book Chapters  (61,617)
  8. Newsletter Articles  (36,974)
  9. Web Resources  (36,648)
  10. Reports  (22,530)
  11. Books  (14,517)
  12. Thesises (postgraduate)  (12,113)
  13. Conference Proceedings  (9,103)
  14. References  (6,439)
  15. Audio  (1,650)
  16. Archival Material / Manuscripts  (1,431)
  17. Videos  (1,300)
  18. Text Resources  (888)
  19. Datasets  (746)
  20. Journals  (534)
  21. More options open sub menu

Subject 

  1. Science & Technology  (356,434)
  2. Marketing  (269,664)
  3. Life Sciences & Biomedicine  (258,597)
  4. Social Sciences  (135,133)
  5. Humans  (128,591)
  6. Consumers  (120,854)
  7. Advertising  (90,505)
  8. Management  (82,825)
  9. Studies  (78,820)
  10. Technology  (73,634)
  11. Advertising Agencies  (72,805)
  12. Social Networks  (71,929)
  13. Business & Economics  (66,629)
  14. Customer Services  (61,918)
  15. Retail Stores  (61,256)
  16. Female  (60,953)
  17. Automobile Industry  (60,216)
  18. Male  (58,846)
  19. Animals  (57,664)
  20. Physical Sciences  (54,831)
  21. More options open sub menu

Language 

  1. English  (2,906,320)
  2. German  (80,285)
  3. Japanese  (57,516)
  4. Chinese  (51,640)
  5. Swedish  (40,555)
  6. French  (30,534)
  7. Portuguese  (19,001)
  8. Spanish  (16,392)
  9. Dutch  (13,813)
  10. Danish  (6,387)
  11. Korean  (2,988)
  12. Croatian  (2,804)
  13. Turkish  (2,161)
  14. Czech  (1,995)
  15. Norwegian  (1,914)
  16. Russian  (1,871)
  17. Polish  (1,581)
  18. Italian  (1,507)
  19. Latin  (1,025)
  20. Catalan  (971)
  21. More options open sub menu

Journal Title 

  1. Advertising Age  (26,171)
  2. Adweek  (27,548)
  3. Automotive News  (30,642)
  4. Campaign  (29,560)
  5. Industry Snapshots  (29,826)
  6. Marketing  (58,354)
  7. Marketing Week  (28,698)
  8. Nation's Restaurant News  (27,851)
  9. New York Times  (113,852)
  10. The Washington Post  (28,107)
  11. More options open sub menu

Suggested New Searches

Ignore my query and look for everything

by this author/creator:

  1. Brand, Helmut
  2. Brand, Alexander
  3. Ray, Randy
  4. Kearney, Mark
  5. Foran, Max

on this subject:

  1. Science & Technology
  2. Marketing
  3. Life Sciences & Biomedicine
  4. Social Sciences
  5. Humans
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait