Results 1 - 20 of 31 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in BushehrNew marketing research journal, 2014-01, Vol.3 (3), p.21-38ISSN: 2228-7744Digital Resources/Online E-Resources |
| 2 |
Material Type: Article
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The Effects of Marketing Mix Elements on Brand Equity in the educational institiutionNew marketing research journal, 2014-01, Vol.3 (3), p.59-74ISSN: 2228-7744Digital Resources/Online E-Resources |
| 3 |
Material Type: Article
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The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany)New marketing research journal, 2014-07, Vol.4 (1), p.42-21ISSN: 2228-7744Digital Resources/Online E-Resources |
| 4 |
Material Type: Article
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The effect of marketing-mix efforts and corporate image on brand equity in the IT software sectorNew marketing research journal, 2013-03, Vol.2 (4), p.182-195ISSN: 2228-7744Digital Resources/Online E-Resources |
| 5 |
Material Type: Article
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The Effect of Marketing Mix Efforts and Corporate Image on Brand Equity in the IT Software SectorNew marketing research journal, 2013-01, Vol.2 (4), p.176-197ISSN: 2228-7744Digital Resources/Online E-Resources |
| 6 |
Material Type: Article
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the effect of external knowledge on brand equityNew marketing research journal, 2014-09, Vol.4 (2), p.1-22ISSN: 2228-7744Digital Resources/Online E-Resources |
| 7 |
Material Type: Article
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The examination of relationships between personality dimensions Brand equity and moderator role of Ethical AttributesNew marketing research journal, 2012-12, Vol.2 (3), p.35-50ISSN: 2228-7744Digital Resources/Online E-Resources |
| 8 |
Material Type: Article
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The effect of customer-base reputation on brand equityNew marketing research journal, 2016-03, Vol.5 (4), p.39-52ISSN: 2228-7744Digital Resources/Online E-Resources |
| 9 |
Material Type: Article
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Study the effect of intention to use online social networks on brand performance with investigating the mediating role of customer-based brand equityNew marketing research journal, 2016-01, Vol.5 (3), p.55-68ISSN: 2228-7744Digital Resources/Online E-Resources |
| 10 |
Material Type: Article
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Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) Kowsar stores)New marketing research journal, 2016-01, Vol.5 (3), p.143-160ISSN: 2228-7744Digital Resources/Online E-Resources |
| 11 |
Material Type: Article
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Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz cityNew marketing research journal, 2016-01, Vol.5 (3), p.103-120ISSN: 2228-7744Digital Resources/Online E-Resources |
| 12 |
Material Type: Article
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The examination of relationships between personality dimensions Brand equity and moderator role of Ethical AttributesNew marketing research journal, 2012-01, Vol.2 (3)ISSN: 2228-7744Digital Resources/Online E-Resources |
| 13 |
Material Type: Article
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Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university)New marketing research journal, 2015-06, Vol.5 (1), p.169-182ISSN: 2228-7744Digital Resources/Online E-Resources |
| 14 |
Material Type: Article
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Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran)New marketing research journal, 2014-09, Vol.4 (2), p.23-40ISSN: 2228-7744Digital Resources/Online E-Resources |
| 15 |
Material Type: Article
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Halal foods: Examining the Factors affecting the consumers intention to purchase in EuropeNew marketing research journal, 2014-07, Vol.4 (1), p.92-73ISSN: 2228-7744Digital Resources/Online E-Resources |
| 16 |
Material Type: Article
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Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive ProductsNew marketing research journal, 2011-01, Vol.1 (2)ISSN: 2228-7744Digital Resources/Online E-Resources |
| 17 |
Material Type: Article
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Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in MashhadNew marketing research journal, 2012-06, Vol.2 (1), p.73-92ISSN: 2228-7744Digital Resources/Online E-Resources |
| 18 |
Material Type: Article
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Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in MashhadNew marketing research journal, 2012-01, Vol.2 (1)ISSN: 2228-7744Digital Resources/Online E-Resources |
| 19 |
Material Type: Article
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The effects of marketing mix elements on Brand equityNew marketing research journal, 2012-01, Vol.2 (3)ISSN: 2228-7744Digital Resources/Online E-Resources |
| 20 |
Material Type: Article
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Offering a model for measuring service brand equity in the field of services : Testing and implementation in a virtual universityNew marketing research journal, 2013-09, Vol.3 (2), p.191-206ISSN: 2228-7744Digital Resources/Online E-Resources |
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- Brand Equity (23)
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