skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Results 1 - 20 of 36,061  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page
Show only
Refined by: subject: Social Networks remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Online influencer marketing
Online influencer marketing
Material Type:
Article 		Add to My Research

Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

Full text available

Citations Cited by
2
Business to business digital content marketing: marketers’ perceptions of best practice
Business to business digital content marketing: marketers’ perceptions of best practice
Material Type:
Article 		Add to My Research

Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2014-0013

Full text available

Citations Cited by
3
Strategic social media: from marketing to social change
Strategic social media: from marketing to social change
Material Type:
Book 		Add to My Research

Strategic social media: from marketing to social change

2016 John Wiley & Sons, Incorporated ;ISBN: 1118556909 ;ISBN: 1119259193 ;ISBN: 9781118556849 ;ISBN: 1118556844 ;ISBN: 9781118556900 ;ISBN: 9781119259190 ;ISBN: 9781118556948 ;ISBN: 1118556941 ;EISBN: 1118556941 ;EISBN: 9781118556948 ;EISBN: 1118556909 ;EISBN: 9781118556900 ;OCLC: 958864983 ;LCCallNum: HM742

Full text available

Citations Cited by
4
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Material Type:
Article 		Add to My Research

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

Full text available

Citations Cited by
5
Antecedents of social media B2B use in industrial marketing context: customers’ view
Antecedents of social media B2B use in industrial marketing context: customers’ view
Material Type:
Article 		Add to My Research

Antecedents of social media B2B use in industrial marketing context: customers’ view

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0095

Full text available

Citations Cited by
6
Analysis of content creation in social media by B2B companies
Analysis of content creation in social media by B2B companies
Material Type:
Article 		Add to My Research

Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-05-2013-0118

Full text available

Citations Cited by
7
The future of social media in marketing
The future of social media in marketing
Material Type:
Article 		Add to My Research

The future of social media in marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95 [Peer Reviewed Journal]

The Author(s) 2019 ;The Author(s) 2019. ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00695-1 ;PMID: 32431463

Full text available

Citations Cited by
8
Social media and consumer engagement: a review and research agenda
Social media and consumer engagement: a review and research agenda
Material Type:
Article 		Add to My Research

Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2016-0065

Full text available

Citations Cited by
9
The role of digital channels in industrial marketing communications
The role of digital channels in industrial marketing communications
Material Type:
Article 		Add to My Research

The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0092

Full text available

Citations Cited by
10
Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia
Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia
Material Type:
Article 		Add to My Research

Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

International review of management and marketing, 2023-05, Vol.13 (3), p.25-32 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14351

Full text available

Citations Cited by
11
The influence of YouTubers on followers’ use intention
The influence of YouTubers on followers’ use intention
Material Type:
Article 		Add to My Research

The influence of YouTubers on followers’ use intention

Journal of research in interactive marketing, 2020-05, Vol.14 (2), p.173-194 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-09-2019-0154

Full text available

Citations Cited by
12
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Material Type:
Article 		Add to My Research

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2019-0080

Full text available

Citations Cited by
13
The impact of brand communication on brand equity through Facebook
The impact of brand communication on brand equity through Facebook
Material Type:
Article 		Add to My Research

The impact of brand communication on brand equity through Facebook

Journal of research in interactive marketing, 2015-01, Vol.9 (1), p.31-53 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2014-0007

Full text available

Citations Cited by
14
An emerging theory of loyalty program dynamics
An emerging theory of loyalty program dynamics
Material Type:
Article 		Add to My Research

An emerging theory of loyalty program dynamics

Journal of the Academy of Marketing Science, 2021, Vol.49 (1), p.71-95 [Peer Reviewed Journal]

Academy of Marketing Science 2020 ;COPYRIGHT 2021 Springer ;Academy of Marketing Science 2020. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00719-1

Full text available

Citations Cited by
15
Planning a goal-oriented B2B content marketing strategy
Planning a goal-oriented B2B content marketing strategy
Material Type:
Article 		Add to My Research

Planning a goal-oriented B2B content marketing strategy

Marketing intelligence & planning, 2020-10, Vol.38 (7), p.1007-1020

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-11-2019-0559

Full text available

Citations Cited by
16
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives
Material Type:
Article 		Add to My Research

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

European journal of marketing, 2021-05, Vol.55 (5), p.1411-1439 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2018-0007

Full text available

Citations Cited by
17
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness
Material Type:
Article 		Add to My Research

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

European journal of marketing, 2019-09, Vol.53 (9), p.1759-1781 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2017-0794

Full text available

Citations Cited by
18
Content marketing capability building: a conceptual framework
Content marketing capability building: a conceptual framework
Material Type:
Article 		Add to My Research

Content marketing capability building: a conceptual framework

Journal of research in interactive marketing, 2020-04, Vol.14 (1), p.133-151 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2018-0082

Full text available

Citations Cited by
19
Evaluation and decision making in social media marketing
Evaluation and decision making in social media marketing
Material Type:
Article 		Add to My Research

Evaluation and decision making in social media marketing

Management decision, 2017-01, Vol.55 (1), p.15-31 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-10-2015-0450 ;CODEN: MANDA4

Full text available

Citations Cited by
20
SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment
SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment
Material Type:
Article 		Add to My Research

SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

Equilibrium (Toruń ), 2020-03, Vol.15 (1), p.133-150 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1689-765X ;EISSN: 2353-3293 ;DOI: 10.24136/eq.2020.007

Full text available

Citations Cited by

Results 1 - 20 of 36,061  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Show only

  1. Peer-reviewed Journals (8,373)

Refine My Results

Creation Date 

From To
Refine
  1. Before 1995  (10)
  2. 1995 To 2001  (59)
  3. 2002 To 2008  (2,557)
  4. 2009 To 2016  (19,624)
  5. After 2016  (13,868)
  6. More options open sub menu

Subject 

  1. Marketing  (30,042)
  2. Consumers  (7,255)
  3. Advertising  (4,245)
  4. Social Media  (3,832)
  5. Social Sciences  (3,677)
  6. Customers  (3,470)
  7. Market Strategy  (3,459)
  8. Websites  (3,252)
  9. Internet  (3,220)
  10. Business & Economics  (2,730)
  11. Science & Technology  (2,680)
  12. Digital Marketing  (2,522)
  13. Customer Services  (2,512)
  14. Business  (2,416)
  15. Online Advertising  (2,321)
  16. Communication  (2,175)
  17. Advertising Agencies  (2,171)
  18. Studies  (2,115)
  19. Audiences  (2,070)
  20. More options open sub menu

Language 

  1. English  (35,365)
  2. Spanish  (373)
  3. Japanese  (257)
  4. Czech  (186)
  5. Portuguese  (184)
  6. German  (148)
  7. French  (83)
  8. Turkish  (55)
  9. Polish  (32)
  10. Slovak  (25)
  11. Catalan  (23)
  12. Chinese  (17)
  13. Lithuanian  (16)
  14. Russian  (11)
  15. Croatian  (9)
  16. Persian  (7)
  17. Hungarian  (6)
  18. Serbian  (6)
  19. Dutch  (6)
  20. Italian  (3)
  21. More options open sub menu

Journal Title 

  1. Advertising Age  (1,062)
  2. B To B  (604)
  3. Business World  (527)
  4. Campaign  (601)
  5. Dm News  (710)
  6. Marketing  (1,246)
  7. Marketing Week  (786)
  8. New Media Age  (691)
  9. New York Times  (1,265)
  10. Prweek  (464)
  11. More options open sub menu
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait