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1
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
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Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing

ISBN: 9811274509 ;ISBN: 9789811274503 ;EISBN: 9811274517 ;EISBN: 9789811274510 ;DOI: 10.1142/13377#t=toc

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2
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

ISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=toc

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3
Online influencer marketing
Online influencer marketing
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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

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4
The Dynamics of Influencer Marketing: A Multidisciplinary Approach
The Dynamics of Influencer Marketing: A Multidisciplinary Approach
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The Dynamics of Influencer Marketing: A Multidisciplinary Approach

2023 selection and editorial matter, José M. Álvarez-Monzoncillo; individual chapters, the contributors ;ISBN: 036767890X ;ISBN: 9780367680916 ;ISBN: 9780367678906 ;ISBN: 0367680912 ;ISBN: 1000686930 ;ISBN: 9781000686937 ;EISBN: 100068699X ;EISBN: 1000686930 ;EISBN: 1003134173 ;EISBN: 9781000686937 ;EISBN: 9781003134176 ;EISBN: 9781000686999 ;DOI: 10.4324/9781003134176

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5
Make Your Business Social: Engage Your Customers with Social Media
Make Your Business Social: Engage Your Customers with Social Media
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Make Your Business Social: Engage Your Customers with Social Media

ISBN: 1952538009 ;ISBN: 9781952538001 ;EISBN: 9781952538018 ;EISBN: 1952538017 ;OCLC: 1175917005

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6
Strategic social media: from marketing to social change
Strategic social media: from marketing to social change
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Strategic social media: from marketing to social change

2016 John Wiley & Sons, Incorporated ;ISBN: 1118556909 ;ISBN: 1119259193 ;ISBN: 9781118556849 ;ISBN: 1118556844 ;ISBN: 9781118556900 ;ISBN: 9781119259190 ;ISBN: 9781118556948 ;ISBN: 1118556941 ;EISBN: 1118556941 ;EISBN: 9781118556948 ;EISBN: 1118556909 ;EISBN: 9781118556900 ;OCLC: 958864983 ;LCCallNum: HM742

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7
Social media and consumer engagement: a review and research agenda
Social media and consumer engagement: a review and research agenda
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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2016-0065

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8
Stand Out: Building Brilliant Brands for the World We Live In
Stand Out: Building Brilliant Brands for the World We Live In
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Stand Out: Building Brilliant Brands for the World We Live In

ISBN: 9781951527525 ;ISBN: 1951527526 ;EISBN: 9781951527532 ;EISBN: 1951527534 ;OCLC: 1223092802

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9
The Impact of Different Touchpoints on Brand Consideration
The Impact of Different Touchpoints on Brand Consideration
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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3

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10
Hands-On Programmatic in-house Digital Advertising: Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking
Hands-On Programmatic in-house Digital Advertising: Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking
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Hands-On Programmatic in-house Digital Advertising: Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking

ISBN: 9789391030193 ;ISBN: 939103019X ;EISBN: 9789391030278 ;EISBN: 9391030270 ;OCLC: 1382696372

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11
Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
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Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love

ISBN: 9781119611615 ;ISBN: 111961161X ;ISBN: 9781119611561 ;ISBN: 1119611563 ;EISBN: 111961158X ;EISBN: 9781119611585 ;OCLC: 1124610838 ;LCCallNum: HD62.15 .K46 2020

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12
Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile's Food Marketing Law: A Pre- and Post-Quantitative Content Analysis
Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile's Food Marketing Law: A Pre- and Post-Quantitative Content Analysis
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Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile's Food Marketing Law: A Pre- and Post-Quantitative Content Analysis

International journal of environmental research and public health, 2019-11, Vol.16 (22), p.4501 [Peer Reviewed Journal]

2019. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019 by the authors. 2019 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph16224501 ;PMID: 31731577

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13
Engaging Your Community Through Active Strategic Marketing: A Practical Guide for Librarians and Information Professionals
Engaging Your Community Through Active Strategic Marketing: A Practical Guide for Librarians and Information Professionals
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Engaging Your Community Through Active Strategic Marketing: A Practical Guide for Librarians and Information Professionals

ISBN: 1783303840 ;ISBN: 9781783303847 ;EISBN: 1783305193 ;EISBN: 9781783305193 ;EISBN: 1783303859 ;EISBN: 9781783303854 ;OCLC: 1251446163

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14
Content marketing capability building: a conceptual framework
Content marketing capability building: a conceptual framework
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Content marketing capability building: a conceptual framework

Journal of research in interactive marketing, 2020-04, Vol.14 (1), p.133-151 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2018-0082

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15
New frontiers and future directions in interactive marketing: Inaugural Editorial
New frontiers and future directions in interactive marketing: Inaugural Editorial
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New frontiers and future directions in interactive marketing: Inaugural Editorial

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.1-9 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-03-2021-270

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16
Revisiting product classification to examine content marketing practices
Revisiting product classification to examine content marketing practices
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Revisiting product classification to examine content marketing practices

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.492-508 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-07-2018-0084

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17
YouTube marketing: how marketers' video optimization practices influence video views
YouTube marketing: how marketers' video optimization practices influence video views
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YouTube marketing: how marketers' video optimization practices influence video views

Internet research, 2020-10, Vol.30 (6), p.1689-1707 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-10-2019-0406

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18
“It's just everywhere!” Children and parents discuss the marketing of sports wagering in Australia
“It's just everywhere!” Children and parents discuss the marketing of sports wagering in Australia
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“It's just everywhere!” Children and parents discuss the marketing of sports wagering in Australia

Australian and New Zealand journal of public health, 2016-10, Vol.40 (5), p.480-486 [Peer Reviewed Journal]

2016 Copyright 2016 THE AUTHORS. ;2016 Public Health Association of Australia ;2016 Public Health Association of Australia. ;ISSN: 1326-0200 ;EISSN: 1753-6405 ;DOI: 10.1111/1753-6405.12564 ;PMID: 27524502

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19
Show sold separately : promos, spoilers, and other media paratexts
Show sold separately : promos, spoilers, and other media paratexts
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Book 		Add to My Research

Show sold separately : promos, spoilers, and other media paratexts

2010 New York University ;ISBN: 9780814731956 ;ISBN: 0814731945 ;ISBN: 0814731953 ;ISBN: 9780814731949 ;ISBN: 9780814732342 ;ISBN: 0814732348 ;EISBN: 0814733158 ;EISBN: 9780814733158 ;EISBN: 9780814732342 ;EISBN: 0814732348 ;DOI: 10.18574/9780814733158 ;OCLC: 779828098 ;LCCallNum: PN1992.8..A32G73 2009

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20
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing
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Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Journal of medical Internet research, 2022-03, Vol.24 (3), p.e29422-e29422 [Peer Reviewed Journal]

Erin Willis, Marjorie Delbaere. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 01.03.2022. ;COPYRIGHT 2022 Journal of Medical Internet Research ;2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;Erin Willis, Marjorie Delbaere. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 01.03.2022. 2022 ;ISSN: 1438-8871 ;ISSN: 1439-4456 ;EISSN: 1438-8871 ;DOI: 10.2196/29422 ;PMID: 35230241

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