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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Exposures, Attitudes, and Behavioral Responses of Young Consumers toward Product Placement through YouTube Video-Game StreamingInternational Journal of Electronic Commerce Studies, 2022, Vol.13 (3), p.45-67 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2022 ;ISSN: 2073-9729 ;DOI: 10.7903/ijecs.2113Digital Resources/Online E-Resources |
| 2 |
Material Type: Article
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Effects of the Types and Contents of Video Advertisements in Mobile GamesTai Da Guan Li Lun Cong, 2020-12, Vol.30 (3), p.111 [Peer Reviewed Journal]Copyright National Taiwan University Press, NTU College of Management Dec 2020 ;ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTUMR.202012_30(3).0004Full text available |
| 3 |
Material Type: Article
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Does gamification affect the engagement of exercise and well-being?International Journal of Electronic Commerce Studies, 2023, Vol.14 (1), p.119-133 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 2073-9729 ;DOI: 10.7903/ijecs.2209Digital Resources/Online E-Resources |
| 4 |
Material Type: Article
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SET-TOP BOX AND ITS PENETRATION IN THE HOME CONSOLE MARKETInternational Journal of Electronic Commerce Studies, 2021, Vol.11 (1), p.33-43 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2020 ;ISSN: 2073-9729 ;DOI: 10.7903/ijecs.1645Digital Resources/Online E-Resources |
| 5 |
Material Type: Article
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DO SOCIAL AND COMPETITIVE ADVERGAMES AFFECT BRAND ATTITUDE IN ASIA?International Journal of Electronic Commerce Studies, 2019, Vol.10 (1), p.23-41 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2019 ;ISSN: 2073-9729 ;DOI: 10.7903/ijecs.1722Digital Resources/Online E-Resources |
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