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1
Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity
Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity
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Book 		Add to My Research

Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity

ISBN: 9789811268175 ;ISBN: 9811268177 ;EISBN: 9789811268182 ;EISBN: 9811268185 ;DOI: 10.1142/13196#t=toc

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2
Stand Out: The Secrets of Branding for a New Generation
Stand Out: The Secrets of Branding for a New Generation
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Book 		Add to My Research

Stand Out: The Secrets of Branding for a New Generation

ISBN: 1637421230 ;ISBN: 9781637421239 ;EISBN: 1637421249 ;EISBN: 9781637421246 ;OCLC: 1285171535

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3
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
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Article 		Add to My Research

The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

The journal of product & brand management, 2017-01, Vol.26 (1), p.2-12 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2017-1398

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4
Enlightening the brand building–audience response link
Enlightening the brand building–audience response link
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Article 		Add to My Research

Enlightening the brand building–audience response link

The journal of brand management, 2023-11, Vol.30 (6), p.550-566 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Nature Limited 2023. corrected publication 2023. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00331-y

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5
Brand relationships through brand reputation and brand tribalism
Brand relationships through brand reputation and brand tribalism
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Article 		Add to My Research

Brand relationships through brand reputation and brand tribalism

Journal of business research, 2009-03, Vol.62 (3), p.314-322 [Peer Reviewed Journal]

ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2008.05.010

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6
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
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Article 		Add to My Research

Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0639

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7
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
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Article 		Add to My Research

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Journal of marketing research, 2009-02, Vol.46 (1), p.92-104 [Peer Reviewed Journal]

Copyright 2009 American Marketing Association ;Copyright American Marketing Association Feb 2009 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.46.1.92 ;CODEN: JMKRAE

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8
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
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Article 		Add to My Research

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064

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9
Brand authenticity: model development and empirical testing
Brand authenticity: model development and empirical testing
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Article 		Add to My Research

Brand authenticity: model development and empirical testing

The journal of product & brand management, 2014-05, Vol.23 (3), p.192-199 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0339

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10
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
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Article 		Add to My Research

Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

The journal of product & brand management, 2022-06, Vol.31 (5), p.761-779 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-11-2019-2659

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11
An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect
An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect
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Article 		Add to My Research

An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect

Journal of international marketing (East Lansing, Mich.), 2015-01, Vol.23 (1), p.50-71 [Peer Reviewed Journal]

Copyright © 2015 American Marketing Association ;Copyright American Marketing Association Mar 2015 ;ISSN: 1069-031X ;EISSN: 1547-7215 ;DOI: 10.1509/jim.14.0009

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12
Brand Love
Brand Love
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Brand Love

Journal of marketing, 2012-03, Vol.76 (2), p.1-16 [Peer Reviewed Journal]

Copyright © 2012, American Marking Association ;Copyright American Marketing Association Mar 2012 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.09.0339 ;CODEN: JMKTAK

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13
Understanding the interplay between brand and innovation management: findings and future research directions
Understanding the interplay between brand and innovation management: findings and future research directions
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Article 		Add to My Research

Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0445-6 ;CODEN: JAMSDE

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14
More Than Fit: Brand Extension Authenticity
More Than Fit: Brand Extension Authenticity
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Article 		Add to My Research

More Than Fit: Brand Extension Authenticity

Journal of marketing research, 2012-12, Vol.49 (6), p.967-983 [Peer Reviewed Journal]

Copyright © 2012, American Marketing Association ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmr.11.0015

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15
Consumer emotional brand attachment with social media brands and social media brand equity
Consumer emotional brand attachment with social media brands and social media brand equity
Material Type:
Article 		Add to My Research

Consumer emotional brand attachment with social media brands and social media brand equity

European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511

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16
Antecedents of Green Brand Equity: An Integrated Approach
Antecedents of Green Brand Equity: An Integrated Approach
Material Type:
Article 		Add to My Research

Antecedents of Green Brand Equity: An Integrated Approach

Journal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJ

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17
Brand love: development and validation of a practical scale
Brand love: development and validation of a practical scale
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Article 		Add to My Research

Brand love: development and validation of a practical scale

Marketing letters, 2017-03, Vol.28 (1), p.1-14 [Peer Reviewed Journal]

Springer Science+Business Media 2017 ;Springer Science+Business Media New York 2016 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-016-9406-1

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18
Determinants and outcomes of brand hate
Determinants and outcomes of brand hate
Material Type:
Article 		Add to My Research

Determinants and outcomes of brand hate

The journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070

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19
Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services
Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services
Material Type:
Article 		Add to My Research

Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services

The journal of product & brand management, 2024-02, Vol.33 (2), p.258-272 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2023-4476

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20
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Material Type:
Article 		Add to My Research

Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Benchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-06-2021-0365

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