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1
Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field
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Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field

Heliyon, 2020-08, Vol.6 (8), p.e04667-e04667, Article e04667 [Peer Reviewed Journal]

2020 The Author(s) ;2020 The Author(s) 2020 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2020.e04667 ;PMID: 32923709

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2
Stimuli to adopt e-government services during Covid-19: Evidence from Vietnam
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Article
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Stimuli to adopt e-government services during Covid-19: Evidence from Vietnam

Innovative Marketing, 2022-01, Vol.18 (1), p.12-22 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(1).2022.02

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3
Firm's innovation activities across ASEAN countries: Examining the impacts of management experience, management practices and the moderating role of female CEOs
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Article
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Firm's innovation activities across ASEAN countries: Examining the impacts of management experience, management practices and the moderating role of female CEOs

Cogent business & management, 2023-12, Vol.10 (1) [Peer Reviewed Journal]

2023 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2023 ;2023 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2170519

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4
Motivations and barriers to embracing augmented reality: An exploratory study with Vietnamese retailers
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Article
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Motivations and barriers to embracing augmented reality: An exploratory study with Vietnamese retailers

Innovative Marketing, 2022-01, Vol.18 (3), p.28-37 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(3).2022.03

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5
Antecedents and Consequences of Brand Hate Among Netizens: Empirical Evidence from Vietnam
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Antecedents and Consequences of Brand Hate Among Netizens: Empirical Evidence from Vietnam

The Journal of Asian Finance, 2021, Economics and Business , 8(7), 43, pp.579-589 [Peer Reviewed Journal]

ISSN: 2288-4637 ;EISSN: 2288-4645 ;DOI: 10.13106/jafeb.2021.vol8.no7.0579

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6
The Effect of Perceived Organizational Support on Employee Engagement During the COVID-19 Pandemic: An Empirical Study in Vietnam
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Article
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The Effect of Perceived Organizational Support on Employee Engagement During the COVID-19 Pandemic: An Empirical Study in Vietnam

The Journal of Asian Finance, 2021, Economics and Business , 8(6), 42, pp.415-426 [Peer Reviewed Journal]

ISSN: 2288-4637 ;EISSN: 2288-4645 ;DOI: 10.13106/jafeb.2021.vol8.no6.0415

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