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Stimuli to adopt e-government services during Covid-19: Evidence from Vietnam
Stimuli to adopt e-government services during Covid-19: Evidence from Vietnam
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Stimuli to adopt e-government services during Covid-19: Evidence from Vietnam

Innovative Marketing, 2022-01, Vol.18 (1), p.12-22 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(1).2022.02

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Sense of online betrayal, brand hate, and outrage customers’ anti-brand activism
Sense of online betrayal, brand hate, and outrage customers’ anti-brand activism
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Sense of online betrayal, brand hate, and outrage customers’ anti-brand activism

Innovative marketing, 2021, Vol.17 (4), p.75-87 [Peer Reviewed Journal]

ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.17(4).2021.07

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Motivations and barriers to embracing augmented reality: An exploratory study with Vietnamese retailers
Motivations and barriers to embracing augmented reality: An exploratory study with Vietnamese retailers
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Motivations and barriers to embracing augmented reality: An exploratory study with Vietnamese retailers

Innovative Marketing, 2022-01, Vol.18 (3), p.28-37 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(3).2022.03

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