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1
Customer engagement: the construct, antecedents, and consequences
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Customer engagement: the construct, antecedents, and consequences

Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.294-311 [Peer Reviewed Journal]

Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0485-6 ;CODEN: JAMSDE

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2
Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study
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Article
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Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study

International review of management and marketing, 2023-05, Vol.13 (3), p.16-24 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14320

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3
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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4
Meta-analysis: integrating accumulated knowledge
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Article
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Meta-analysis: integrating accumulated knowledge

Journal of the Academy of Marketing Science, 2018, Vol.46 (1), p.9-30 [Peer Reviewed Journal]

Academy of Marketing Science 2017 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0570-5

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5
The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review
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Article
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The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review

International marketing review, 2022-04, Vol.39 (2), p.269-308 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2021-0096

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6
How artificiality and intelligence affect voice assistant evaluations
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Article
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How artificiality and intelligence affect voice assistant evaluations

Journal of the Academy of Marketing Science, 2023-07, Vol.51 (4), p.843-866 [Peer Reviewed Journal]

The Author(s) 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00874-7

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7
Environmental corporate social responsibility initiatives and green purchase intention: an application of the extended theory of planned behavior
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Article
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Environmental corporate social responsibility initiatives and green purchase intention: an application of the extended theory of planned behavior

Social responsibility journal, 2022-11, Vol.18 (8), p.1627-1645 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-06-2021-0220

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8
Getting more likes: the impact of narrative person and brand image on customer–brand interactions
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Article
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Getting more likes: the impact of narrative person and brand image on customer–brand interactions

Journal of the Academy of Marketing Science, 2019-11, Vol.47 (6), p.1027-1045 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00632-2

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9
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions
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Article
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Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions

Journal of the Academy of Marketing Science, 2024, Vol.52 (1), p.75-96 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00928-4

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10
Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions
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Article
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Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions

Journal of retailing, 2022-12, Vol.98 (4), p.741-758 [Peer Reviewed Journal]

2022 ;Copyright Elsevier Limited Dec 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.06.003

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11
Thinking green, buying green? Drivers of pro-environmental purchasing behavior
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Article
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Thinking green, buying green? Drivers of pro-environmental purchasing behavior

The Journal of consumer marketing, 2015-05, Vol.32 (3), p.167-175 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1179

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12
Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
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Article
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Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research

Journal of retailing, 2022-03, Vol.98 (1), p.133-151 [Peer Reviewed Journal]

2022 ;Copyright Elsevier Limited Mar 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.02.008

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13
How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance
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Article
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How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance

International marketing review, 2022-11, Vol.39 (6), p.1390-1416 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2021-0007

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14
Research of influence mechanism of corporate social responsibility for smart cities on consumers' purchasing intention
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Article
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Research of influence mechanism of corporate social responsibility for smart cities on consumers' purchasing intention

Library hi tech, 2022-11, Vol.40 (5), p.1147-1158 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0737-8831 ;EISSN: 2054-166X ;DOI: 10.1108/LHT-11-2020-0290

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15
Impact of green packaging design on green purchase intention
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Article
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Impact of green packaging design on green purchase intention

Social behavior and personality, 2024-04, Vol.52 (4), p.1-13 [Peer Reviewed Journal]

COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12893

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16
An empirical study of consumers intention to purchase energy efficient appliances
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Article
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An empirical study of consumers intention to purchase energy efficient appliances

Social responsibility journal, 2021-05, Vol.17 (4), p.489-507 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-11-2019-0378

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17
E-service quality on live streaming platforms: swift guanxi perspective
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Article
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E-service quality on live streaming platforms: swift guanxi perspective

The Journal of services marketing, 2021-07, Vol.35 (3), p.312-324 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-01-2020-0009

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18
Evolution of retail formats: Past, present, and future
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Article
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Evolution of retail formats: Past, present, and future

Journal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal]

2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002

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19
Impact of Customer Relationship Management (CRM) on Customer Loyalty in Indian Organized Retailing - An Agenda for Inquiry
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Article
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Impact of Customer Relationship Management (CRM) on Customer Loyalty in Indian Organized Retailing - An Agenda for Inquiry

Academy of Marketing Studies journal, 2024-01, Vol.28 (2) [Peer Reviewed Journal]

2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678

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20
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda
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Article
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Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda

International marketing review, 2022-10, Vol.39 (5), p.1151-1181 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-12-2020-0304

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