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Customer engagement: the construct, antecedents, and consequencesJournal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.294-311 [Peer Reviewed Journal]Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0485-6 ;CODEN: JAMSDEFull text available |
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Material Type: Article
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Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case StudyInternational review of management and marketing, 2023-05, Vol.13 (3), p.16-24 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14320Full text available |
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3 |
Material Type: Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaJournal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3Full text available |
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4 |
Material Type: Article
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Meta-analysis: integrating accumulated knowledgeJournal of the Academy of Marketing Science, 2018, Vol.46 (1), p.9-30 [Peer Reviewed Journal]Academy of Marketing Science 2017 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0570-5Full text available |
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5 |
Material Type: Article
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The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic reviewInternational marketing review, 2022-04, Vol.39 (2), p.269-308 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2021-0096Full text available |
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Material Type: Article
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How artificiality and intelligence affect voice assistant evaluationsJournal of the Academy of Marketing Science, 2023-07, Vol.51 (4), p.843-866 [Peer Reviewed Journal]The Author(s) 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00874-7Digital Resources/Online E-Resources |
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7 |
Material Type: Article
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Environmental corporate social responsibility initiatives and green purchase intention: an application of the extended theory of planned behaviorSocial responsibility journal, 2022-11, Vol.18 (8), p.1627-1645 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-06-2021-0220Full text available |
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Material Type: Article
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Getting more likes: the impact of narrative person and brand image on customer–brand interactionsJournal of the Academy of Marketing Science, 2019-11, Vol.47 (6), p.1027-1045 [Peer Reviewed Journal]Academy of Marketing Science 2019 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00632-2Full text available |
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Material Type: Article
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Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentionsJournal of the Academy of Marketing Science, 2024, Vol.52 (1), p.75-96 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00928-4Digital Resources/Online E-Resources |
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10 |
Material Type: Article
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Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentionsJournal of retailing, 2022-12, Vol.98 (4), p.741-758 [Peer Reviewed Journal]2022 ;Copyright Elsevier Limited Dec 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.06.003Full text available |
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11 |
Material Type: Article
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Thinking green, buying green? Drivers of pro-environmental purchasing behaviorThe Journal of consumer marketing, 2015-05, Vol.32 (3), p.167-175 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1179Full text available |
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12 |
Material Type: Article
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Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven researchJournal of retailing, 2022-03, Vol.98 (1), p.133-151 [Peer Reviewed Journal]2022 ;Copyright Elsevier Limited Mar 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.02.008Full text available |
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13 |
Material Type: Article
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How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distanceInternational marketing review, 2022-11, Vol.39 (6), p.1390-1416 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2021-0007Full text available |
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14 |
Material Type: Article
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Research of influence mechanism of corporate social responsibility for smart cities on consumers' purchasing intentionLibrary hi tech, 2022-11, Vol.40 (5), p.1147-1158 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0737-8831 ;EISSN: 2054-166X ;DOI: 10.1108/LHT-11-2020-0290Full text available |
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15 |
Material Type: Article
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Impact of green packaging design on green purchase intentionSocial behavior and personality, 2024-04, Vol.52 (4), p.1-13 [Peer Reviewed Journal]COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12893Full text available |
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16 |
Material Type: Article
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An empirical study of consumers intention to purchase energy efficient appliancesSocial responsibility journal, 2021-05, Vol.17 (4), p.489-507 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-11-2019-0378Full text available |
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17 |
Material Type: Article
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E-service quality on live streaming platforms: swift guanxi perspectiveThe Journal of services marketing, 2021-07, Vol.35 (3), p.312-324 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-01-2020-0009Full text available |
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18 |
Material Type: Article
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Evolution of retail formats: Past, present, and futureJournal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal]2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002Full text available |
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19 |
Material Type: Article
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Impact of Customer Relationship Management (CRM) on Customer Loyalty in Indian Organized Retailing - An Agenda for InquiryAcademy of Marketing Studies journal, 2024-01, Vol.28 (2) [Peer Reviewed Journal]2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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20 |
Material Type: Article
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Consumer cosmopolitanism in international marketing research: a systematic review and future research agendaInternational marketing review, 2022-10, Vol.39 (5), p.1151-1181 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-12-2020-0304Full text available |