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Material Type: Article
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Conversational commerce: entering the next stage of AI-powered digital assistantsAnnals of operations research, 2024-02, Vol.333 (2-3), p.653-687 [Peer Reviewed Journal]The Author(s) 2021 ;ISSN: 0254-5330 ;EISSN: 1572-9338 ;DOI: 10.1007/s10479-021-04049-5Digital Resources/Online E-Resources |
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2 |
Material Type: Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaJournal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3Full text available |
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3 |
Material Type: Article
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How artificiality and intelligence affect voice assistant evaluationsJournal of the Academy of Marketing Science, 2023-07, Vol.51 (4), p.843-866 [Peer Reviewed Journal]The Author(s) 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00874-7Digital Resources/Online E-Resources |
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4 |
Material Type: Article
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Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentionsJournal of the Academy of Marketing Science, 2024, Vol.52 (1), p.75-96 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00928-4Digital Resources/Online E-Resources |
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5 |
Material Type: Article
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Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisionsJournal of open innovation, 2024-06, Vol.10 (2), Article 100256 [Peer Reviewed Journal]2024 The Authors ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.1016/j.joitmc.2024.100256Full text available |
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6 |
Material Type: Article
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Determinants of consumers' purchase intention on digital business model platform: Evidence from Ethiopia using partial least square structural equation model (PLS-SEM) techniqueJournal of innovation and entrepreneurship, 2023-12, Vol.12 (1), p.1-28, Article 50The Author(s) 2023 ;The Author(s) 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2192-5372 ;EISSN: 2192-5372 ;DOI: 10.1186/s13731-023-00323-xFull text available |
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7 |
Material Type: Article
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Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouthJournal of the Academy of Marketing Science, 2024, Vol.52 (1), p.119-139 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00932-8Digital Resources/Online E-Resources |
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8 |
Material Type: Article
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Immunizing customers against negative brand-related informationJournal of the Academy of Marketing Science, 2024, Vol.52 (1), p.140-163 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00929-3Digital Resources/Online E-Resources |
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9 |
Material Type: Article
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You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgradesJournal of the Academy of Marketing Science, 2023-03, Vol.51 (2), p.286-309 [Peer Reviewed Journal]The Author(s) 2022 ;COPYRIGHT 2023 Springer ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00881-8Full text available |
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10 |
Material Type: Article
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From tablet to table: How augmented reality influences food desirabilityJournal of the Academy of Marketing Science, 2023-05, Vol.51 (3), p.503-529 [Peer Reviewed Journal]The Author(s) 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00919-xFull text available |
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11 |
Material Type: Article
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Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up storesJournal of the Academy of Marketing Science, 2023-11, Vol.51 (6), p.1284-1304 [Peer Reviewed Journal]The Author(s) 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00861-yDigital Resources/Online E-Resources |
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12 |
Material Type: Article
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Prioritizing Protection by Face Masks during COVID-19: The Application of Customer Open InnovationJournal of open innovation, 2022-03, Vol.8 (1), p.43 [Peer Reviewed Journal]EISSN: 2199-8531Full text available |
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13 |
Material Type: Article
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Does corporate social responsibility affect Generation Z purchase intention in the food industryAsian journal of business ethics, 2021-12, Vol.10 (2), p.391-407The Author(s) 2021. corrected publication 2021 ;The Author(s) 2021. corrected publication 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2210-6723 ;EISSN: 2210-6731 ;DOI: 10.1007/s13520-021-00136-9Full text available |
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14 |
Material Type: Article
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How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatednessJournal of the Academy of Marketing Science, 2024-03, Vol.52 (2), p.329-348 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00933-7Digital Resources/Online E-Resources |
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15 |
Material Type: Article
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Customer-oriented salespeople’s value creation and claiming in price negotiationsJournal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.689-712 [Peer Reviewed Journal]The Author(s) 2022 ;COPYRIGHT 2022 Springer ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00846-xFull text available |
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16 |
Material Type: Article
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Narrative information on secondhand products in e-commerceMarketing letters, 2022-12, Vol.33 (4), p.625-644 [Peer Reviewed Journal]The Author(s) 2022 ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-022-09637-4Full text available |
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17 |
Material Type: Article
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The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousalCurrent psychology (New Brunswick, N.J.), 2024, Vol.43 (1), p.658-668 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 1046-1310 ;EISSN: 1936-4733 ;DOI: 10.1007/s12144-023-04314-9Digital Resources/Online E-Resources |
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18 |
Material Type: Article
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The role of digitalization in business and management: a systematic literature reviewReview of managerial science, 2024-02, Vol.18 (2), p.449-491 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 1863-6683 ;EISSN: 1863-6691 ;DOI: 10.1007/s11846-023-00647-8Digital Resources/Online E-Resources |
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19 |
Material Type: Article
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Necessary condition analysis (NCA): review of research topics and guidelines for good practiceReview of managerial science, 2023-02, Vol.17 (2), p.683-714 [Peer Reviewed Journal]The Author(s) 2023 ;The Author(s) 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1863-6683 ;EISSN: 1863-6691 ;DOI: 10.1007/s11846-023-00628-xFull text available |
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20 |
Material Type: Article
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A Critique of Utilitarian Trust: The Case of the Dutch Insurance SectorJournal of business ethics, 2023-04, Vol.183 (4), p.1011-1028 [Peer Reviewed Journal]The Author(s) 2022 ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-022-05040-1Full text available |