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1
Business to business digital content marketing: marketers’ perceptions of best practice
Business to business digital content marketing: marketers’ perceptions of best practice
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Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2014-0013

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2
Antecedents of social media B2B use in industrial marketing context: customers’ view
Antecedents of social media B2B use in industrial marketing context: customers’ view
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Antecedents of social media B2B use in industrial marketing context: customers’ view

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0095

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3
Analysis of content creation in social media by B2B companies
Analysis of content creation in social media by B2B companies
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Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-05-2013-0118

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4
The role of digital channels in industrial marketing communications
The role of digital channels in industrial marketing communications
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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0092

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5
Data-driven marketing for growth and profitability
Data-driven marketing for growth and profitability
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Data-driven marketing for growth and profitability

EuroMed journal of business, 2021-10, Vol.16 (4), p.381-398 [Peer Reviewed Journal]

Emerald Publishing Limited 2020 ;ISSN: 1450-2194 ;EISSN: 1758-888X ;DOI: 10.1108/EMJB-09-2018-0054

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6
The Impact of Different Touchpoints on Brand Consideration
The Impact of Different Touchpoints on Brand Consideration
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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3

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7
Marketing 3.0: from products to customers to the human spirit
Marketing 3.0: from products to customers to the human spirit
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Marketing 3.0: from products to customers to the human spirit

ISBN: 9780470609668 ;ISBN: 9780470598825 ;ISBN: 0470598824 ;ISBN: 0470609664 ;ISBN: 9780470609798 ;ISBN: 0470609796 ;ISBN: 111825788X ;ISBN: 9781118257883 ;EISBN: 9780470598825 ;EISBN: 0470598824 ;EISBN: 9780470609668 ;EISBN: 0470609664 ;EISBN: 9780470609798 ;EISBN: 0470609796 ;DOI: 10.1002/9781118257883

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8
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
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Article 		Add to My Research

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2019-0080

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9
YouTube marketing: how marketers' video optimization practices influence video views
YouTube marketing: how marketers' video optimization practices influence video views
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Article 		Add to My Research

YouTube marketing: how marketers' video optimization practices influence video views

Internet research, 2020-10, Vol.30 (6), p.1689-1707 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-10-2019-0406

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10
Planning a goal-oriented B2B content marketing strategy
Planning a goal-oriented B2B content marketing strategy
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Planning a goal-oriented B2B content marketing strategy

Marketing intelligence & planning, 2020-10, Vol.38 (7), p.1007-1020

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-11-2019-0559

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11
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness
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Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

European journal of marketing, 2019-09, Vol.53 (9), p.1759-1781 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2017-0794

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12
Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects
Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects
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Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.268-288 [Peer Reviewed Journal]

Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0484-7 ;CODEN: JAMSDE

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13
New frontiers and future directions in interactive marketing: Inaugural Editorial
New frontiers and future directions in interactive marketing: Inaugural Editorial
Material Type:
Article 		Add to My Research

New frontiers and future directions in interactive marketing: Inaugural Editorial

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.1-9 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-03-2021-270

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14
Toward a theory of customer engagement marketing
Toward a theory of customer engagement marketing
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Article 		Add to My Research

Toward a theory of customer engagement marketing

Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.312-335 [Peer Reviewed Journal]

Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0509-2 ;CODEN: JAMSDE

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15
The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers
The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers
Material Type:
Article 		Add to My Research

The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers

Journal of research in interactive marketing, 2016-01, Vol.10 (1), p.33-49 [Peer Reviewed Journal]

ISSN: 2040-7122 ;DOI: 10.1108/JRIM-08-2015-0054

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16
Customer engagement, buyer-seller relationships, and social media
Customer engagement, buyer-seller relationships, and social media
Material Type:
Article 		Add to My Research

Customer engagement, buyer-seller relationships, and social media

Management decision, 2012-03, Vol.50 (2), p.253-272 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251741211203551 ;CODEN: MANDA4

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17
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
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Article 		Add to My Research

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

Marketing science (Providence, R.I.), 2009-07, Vol.28 (4), p.721-739 [Peer Reviewed Journal]

2009 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Jul/Aug 2009 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0444 ;CODEN: MARSE5

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18
Understanding loyalty program effectiveness: managing target and bystander effects
Understanding loyalty program effectiveness: managing target and bystander effects
Material Type:
Article 		Add to My Research

Understanding loyalty program effectiveness: managing target and bystander effects

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.88-107 [Peer Reviewed Journal]

Academy of Marketing Science 2014 ;COPYRIGHT 2016 Springer ;Academy of Marketing Science 2016 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-014-0405-6 ;CODEN: JAMSDE

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19
Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue
Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue
Material Type:
Book 		Add to My Research

Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue

ISBN: 9781119572022 ;ISBN: 1119572029 ;ISBN: 9781119572008 ;ISBN: 1119572002 ;EISBN: 1119572045 ;EISBN: 9781119572046 ;EISBN: 9781119572022 ;EISBN: 1119572029 ;OCLC: 1090493240 ;LCCallNum: HF5415.1265 .G65 2019

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20
Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms
Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms
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Article 		Add to My Research

Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms

Journal of business ethics, 2008-02, Vol.77 (4), p.377-403 [Peer Reviewed Journal]

Copyright 2008 Springer ;Springer Science+Business Media B.V. 2007 ;Springer Science+Business Media B.V. 2008 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-007-9363-y ;CODEN: JBUEDJ

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