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1
Online influencer marketing
Online influencer marketing
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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

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2
Business to business digital content marketing: marketers’ perceptions of best practice
Business to business digital content marketing: marketers’ perceptions of best practice
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Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2014-0013

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3
Social media and consumer engagement: a review and research agenda
Social media and consumer engagement: a review and research agenda
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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2016-0065

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4
Data-driven marketing for growth and profitability
Data-driven marketing for growth and profitability
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Data-driven marketing for growth and profitability

EuroMed journal of business, 2021-10, Vol.16 (4), p.381-398 [Peer Reviewed Journal]

Emerald Publishing Limited 2020 ;ISSN: 1450-2194 ;EISSN: 1758-888X ;DOI: 10.1108/EMJB-09-2018-0054

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5
Integrating the Principles of Green Marketing by Using Big Data. Good Practices
Integrating the Principles of Green Marketing by Using Big Data. Good Practices
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Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Amfiteatru economic, 2019-02, Vol.21 (50), p.258-269 [Peer Reviewed Journal]

2019. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2019/50/258

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6
The influence of YouTubers on followers’ use intention
The influence of YouTubers on followers’ use intention
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The influence of YouTubers on followers’ use intention

Journal of research in interactive marketing, 2020-05, Vol.14 (2), p.173-194 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-09-2019-0154

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7
The Impact of Different Touchpoints on Brand Consideration
The Impact of Different Touchpoints on Brand Consideration
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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3

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8
Behaviorally targeted location-based mobile marketing
Behaviorally targeted location-based mobile marketing
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Behaviorally targeted location-based mobile marketing

Journal of the Academy of Marketing Science, 2021-07, Vol.49 (4), p.677-702 [Peer Reviewed Journal]

The Author(s) 2021 ;COPYRIGHT 2021 Springer ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00784-0

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9
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
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Article 		Add to My Research

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

European journal of marketing, 2022-02, Vol.56 (2), p.400-441 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2020-0670

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10
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2019-0080

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11
Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
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Article 		Add to My Research

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

Journal of business ethics, 2021-07, Vol.171 (4), p.719-739 [Peer Reviewed Journal]

Springer Nature B.V. 2020 ;Springer Nature B.V. 2020. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-020-04461-0

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12
The impact of brand communication on brand equity through Facebook
The impact of brand communication on brand equity through Facebook
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Article 		Add to My Research

The impact of brand communication on brand equity through Facebook

Journal of research in interactive marketing, 2015-01, Vol.9 (1), p.31-53 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2014-0007

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13
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives
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Article 		Add to My Research

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

European journal of marketing, 2021-05, Vol.55 (5), p.1411-1439 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2018-0007

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14
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness
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Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

European journal of marketing, 2019-09, Vol.53 (9), p.1759-1781 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2017-0794

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15
Content marketing capability building: a conceptual framework
Content marketing capability building: a conceptual framework
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Content marketing capability building: a conceptual framework

Journal of research in interactive marketing, 2020-04, Vol.14 (1), p.133-151 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2018-0082

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16
SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment
SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment
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Article 		Add to My Research

SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

Equilibrium (Toruń ), 2020-03, Vol.15 (1), p.133-150 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1689-765X ;EISSN: 2353-3293 ;DOI: 10.24136/eq.2020.007

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17
Does relationship marketing matter in online retailing? A meta-analytic approach
Does relationship marketing matter in online retailing? A meta-analytic approach
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Does relationship marketing matter in online retailing? A meta-analytic approach

Journal of the Academy of Marketing Science, 2016-03, Vol.44 (2), p.206-217 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2016 Springer ;Academy of Marketing Science 2016 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0429-6 ;CODEN: JAMSDE

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18
Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects
Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects
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Article 		Add to My Research

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.268-288 [Peer Reviewed Journal]

Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0484-7 ;CODEN: JAMSDE

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19
New frontiers and future directions in interactive marketing: Inaugural Editorial
New frontiers and future directions in interactive marketing: Inaugural Editorial
Material Type:
Article 		Add to My Research

New frontiers and future directions in interactive marketing: Inaugural Editorial

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.1-9 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-03-2021-270

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20
Revisiting product classification to examine content marketing practices
Revisiting product classification to examine content marketing practices
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Article 		Add to My Research

Revisiting product classification to examine content marketing practices

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.492-508 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-07-2018-0084

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