skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Results 1 - 20 of 24,878  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page
Show only
Refined by: subject: Consumer Behavior remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
Material Type:
Book 		Add to My Research

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

ISBN: 9811274460 ;ISBN: 9789811274466 ;EISBN: 9811274479 ;EISBN: 9789811274473 ;DOI: 10.1142/13375#t=toc

Digital Resources/Online E-Resources

Citations Cited by
2
Frontiers of the marketing paradigm in the third millennium
Frontiers of the marketing paradigm in the third millennium
Material Type:
Article 		Add to My Research

Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDE

Full text available

Citations Cited by
3
Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Material Type:
Book 		Add to My Research

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey

ISBN: 9781800433892 ;ISBN: 1800433891 ;EISBN: 9781800433885 ;EISBN: 1800433883 ;OCLC: 1223093127

Full text available

Citations Cited by
4
Antecedents of social media B2B use in industrial marketing context: customers’ view
Antecedents of social media B2B use in industrial marketing context: customers’ view
Material Type:
Article 		Add to My Research

Antecedents of social media B2B use in industrial marketing context: customers’ view

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0095

Full text available

Citations Cited by
5
Social media and consumer engagement: a review and research agenda
Social media and consumer engagement: a review and research agenda
Material Type:
Article 		Add to My Research

Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2016-0065

Full text available

Citations Cited by
6
The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser
The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser
Material Type:
Book 		Add to My Research

The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser

ISBN: 074946660X ;ISBN: 9780749466602 ;ISBN: 9780749466596 ;ISBN: 0749466596 ;EISBN: 074946660X ;EISBN: 9780749466602 ;OCLC: 792684568 ;LCCallNum: HF5415 .V283 2012eb

Full text available

Citations Cited by
7
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Material Type:
Book 		Add to My Research

Consumer Behavior Knowledge for Effective Sports and Event Marketing

2011 by Taylor and Francis Group, LLC Routledge is an imprint of Taylor & Francis Group, an Informa business This edition published in the Taylor & Francis e-Library, 2011. ;ISBN: 9780415873574 ;ISBN: 0415873576 ;ISBN: 9780415873581 ;ISBN: 0415873584 ;EISBN: 9780203844113 ;EISBN: 0203844114 ;EISBN: 1136917926 ;EISBN: 9781136917929 ;EISBN: 113691790X ;EISBN: 9780415873574 ;EISBN: 0415873576 ;EISBN: 9781136917905 ;DOI: 10.4324/9780203844113 ;OCLC: 705929251

Full text available

Citations Cited by
8
Behaviorally targeted location-based mobile marketing
Behaviorally targeted location-based mobile marketing
Material Type:
Article 		Add to My Research

Behaviorally targeted location-based mobile marketing

Journal of the Academy of Marketing Science, 2021-07, Vol.49 (4), p.677-702 [Peer Reviewed Journal]

The Author(s) 2021 ;COPYRIGHT 2021 Springer ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00784-0

Full text available

Citations Cited by
9
Marketing 3.0: from products to customers to the human spirit
Marketing 3.0: from products to customers to the human spirit
Material Type:
Book 		Add to My Research

Marketing 3.0: from products to customers to the human spirit

ISBN: 9780470609668 ;ISBN: 9780470598825 ;ISBN: 0470598824 ;ISBN: 0470609664 ;ISBN: 9780470609798 ;ISBN: 0470609796 ;ISBN: 111825788X ;ISBN: 9781118257883 ;EISBN: 9780470598825 ;EISBN: 0470598824 ;EISBN: 9780470609668 ;EISBN: 0470609664 ;EISBN: 9780470609798 ;EISBN: 0470609796 ;DOI: 10.1002/9781118257883

Full text available

Citations Cited by
10
A strategic framework for artificial intelligence in marketing
A strategic framework for artificial intelligence in marketing
Material Type:
Article 		Add to My Research

A strategic framework for artificial intelligence in marketing

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.30-50 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00749-9

Full text available

Citations Cited by
11
Marketing plan templates for enhancing profits
Marketing plan templates for enhancing profits
Material Type:
Book 		Add to My Research

Marketing plan templates for enhancing profits

ISBN: 1631572741 ;ISBN: 9781631572746 ;EISBN: 9781631572753 ;EISBN: 163157275X ;OCLC: 930531050 ;OCLC: 940512535 ;LCCallNum: HF5415 .K785 2016

Full text available

Citations Cited by
12
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Material Type:
Article 		Add to My Research

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.24-45 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2016 Springer ;Academy of Marketing Science 2016 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0426-9 ;CODEN: JAMSDE

Full text available

Citations Cited by
13
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing
Material Type:
Article 		Add to My Research

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Journal of medical Internet research, 2022-03, Vol.24 (3), p.e29422-e29422 [Peer Reviewed Journal]

Erin Willis, Marjorie Delbaere. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 01.03.2022. ;COPYRIGHT 2022 Journal of Medical Internet Research ;2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;Erin Willis, Marjorie Delbaere. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 01.03.2022. 2022 ;ISSN: 1438-8871 ;ISSN: 1439-4456 ;EISSN: 1438-8871 ;DOI: 10.2196/29422 ;PMID: 35230241

Full text available

Citations Cited by
14
Customer experience management: toward implementing an evolving marketing concept
Customer experience management: toward implementing an evolving marketing concept
Material Type:
Article 		Add to My Research

Customer experience management: toward implementing an evolving marketing concept

Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.377-401 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0460-7 ;CODEN: JAMSDE

Full text available

Citations Cited by
15
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Material Type:
Article 		Add to My Research

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Journal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.422-448 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00706-1

Full text available

Citations Cited by
16
Consumer – brand engagement on Facebook: liking and commenting behaviors
Consumer – brand engagement on Facebook: liking and commenting behaviors
Material Type:
Article 		Add to My Research

Consumer – brand engagement on Facebook: liking and commenting behaviors

Journal of research in interactive marketing, 2014-08, Vol.8 (3), p.203-223 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-12-2013-0081

Full text available

Citations Cited by
17
How does consumer engagement evolve when brands post across multiple social media?
How does consumer engagement evolve when brands post across multiple social media?
Material Type:
Article 		Add to My Research

How does consumer engagement evolve when brands post across multiple social media?

Journal of the Academy of Marketing Science, 2021-09, Vol.49 (5), p.864-881 [Peer Reviewed Journal]

The Author(s) 2021 ;COPYRIGHT 2021 Springer ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00785-z

Full text available

Citations Cited by
18
The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence
The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence
Material Type:
Article 		Add to My Research

The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence

Journal of the Academy of Marketing Science, 2020-03, Vol.48 (2), p.203-221 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00675-5

Full text available

Citations Cited by
19
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
Material Type:
Article 		Add to My Research

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value

Journal of the Academy of Marketing Science, 2018-05, Vol.46 (3), p.366-383 [Peer Reviewed Journal]

The Author(s) 2017 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0539-4

Full text available

Citations Cited by
20
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Material Type:
Book 		Add to My Research

The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

ISBN: 111926572X ;ISBN: 9781119265726 ;EISBN: 9781119265719 ;EISBN: 1119265711 ;DOI: 10.1002/9781119267102 ;OCLC: 942611598

Full text available

Citations Cited by

Results 1 - 20 of 24,878  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Show only

  1. Peer-reviewed Journals (14,816)

Refine My Results

Creation Date 

From To
Refine
  1. Before 1965  (39)
  2. 1965 To 1979  (454)
  3. 1980 To 1994  (2,002)
  4. 1995 To 2010  (9,985)
  5. After 2010  (12,712)
  6. More options open sub menu

Subject 

  1. Marketing  (19,938)
  2. Consumers  (13,321)
  3. Studies  (7,457)
  4. Social Sciences  (7,263)
  5. Business & Economics  (6,537)
  6. Business  (5,425)
  7. Consumption  (3,776)
  8. Brand Loyalty  (2,812)
  9. Science & Technology  (2,755)
  10. Advertising  (2,669)
  11. Consumer Behaviour  (2,633)
  12. Marketing Research  (2,534)
  13. Management  (2,458)
  14. Market Strategy  (2,447)
  15. Decision Making  (2,352)
  16. Customers  (2,227)
  17. Customer Services  (2,099)
  18. Brands  (2,048)
  19. Retail Stores  (2,044)
  20. More options open sub menu

Language 

  1. English  (24,157)
  2. Japanese  (1,527)
  3. Portuguese  (358)
  4. French  (300)
  5. German  (216)
  6. Spanish  (215)
  7. Czech  (69)
  8. Turkish  (65)
  9. Polish  (35)
  10. Chinese  (31)
  11. Russian  (15)
  12. Lithuanian  (11)
  13. Croatian  (11)
  14. Slovak  (8)
  15. Persian  (8)
  16. Italian  (6)
  17. Swedish  (6)
  18. Azerbaijani  (5)
  19. Catalan  (5)
  20. Hungarian  (4)
  21. More options open sub menu
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait