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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Conceptualization of Digital Marketing Development Capabilities indicators of Insurance Industry in IranPizhūhish/hā-yi mudīriyyat-i ̒umūmī (Online), 2024-03, Vol.17 (63), p.241-272 [Peer Reviewed Journal]ISSN: 2538-3418 ;EISSN: 2676-7880 ;DOI: 10.22111/jmr.2024.42688.5804Full text available |
| 2 |
Material Type: Article
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Identification of Dimensions and Components of Customer Marketing of Iran's Tourism Industry with a Quality Methodارزش آفرینی در مدیریت کسب و کار, 2023-02, Vol.2 (4), p.46-60 [Peer Reviewed Journal]EISSN: 2980-8359 ;DOI: 10.22034/jvcbm.2023.389054.1058Digital Resources/Online E-Resources |
| 3 |
Material Type: Article
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Design the pattern of sensory marketing and its antecedents in the Fast-Moving Consumer Goods for dairy industryMuṭālaʻāt-i mudīrīyat- rāhburdī, 2022-09, Vol.13 (51), p.265-287 [Peer Reviewed Journal]ISSN: 2228-6853 ;EISSN: 2676-6744 ;DOI: 10.22034/smsj.2022.125230Full text available |
| 4 |
Material Type: Article
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Designing a model to improve digital marketing capability with an emphasis on digital marketing use indicators in industrial companiesمطالعات مدیریت کسب و کار هوشمند, 2024-03, Vol.12 (47) [Peer Reviewed Journal]ISSN: 2821-0964 ;EISSN: 2821-0816 ;DOI: 10.22054/ims.2023.75037.2365Full text available |
| 5 |
Material Type: Article
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Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing modelکاوشهای مدیریت بازرگانی, 2022-01, Vol.13 (26), p.433-454 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/bar.2022.14144.3565Full text available |
| 6 |
Material Type: Article
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Designing a digital marketing environment model in global marketsارزش آفرینی در مدیریت کسب و کار, 2023-12, Vol.3 (3), p.246-263 [Peer Reviewed Journal]EISSN: 2980-8359 ;DOI: 10.22034/jvcbm.2023.413777.1168Digital Resources/Online E-Resources |
| 7 |
Material Type: Article
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Designing the pattern of causes and consequences in the implementation of digital marketing strategies in successful Iranian startups with Mixed method Researchارزش آفرینی در مدیریت کسب و کار, 2023-12, Vol.3 (3), p.129-157 [Peer Reviewed Journal]EISSN: 2980-8359 ;DOI: 10.22034/jvcbm.2023.389183.1068Digital Resources/Online E-Resources |
| 8 |
Material Type: Article
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Tourism marketing among: Approach, Technique or paradigmMuṭālaʻāt-i mudīrīyat-i gardishgarī (Online), 2021-09, Vol.16 (55), p.357-388 [Peer Reviewed Journal]ISSN: 2322-3294 ;EISSN: 2476-597X ;DOI: 10.22054/tms.2021.59232.2511Full text available |
| 9 |
Material Type: Article
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Service Marketing Agility, Conceptualization and Scale Developmentکاوشهای مدیریت بازرگانی, 2019-08, Vol.11 (21), p.347-371 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2019.1561Full text available |
| 10 |
Material Type: Article
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Designing a Content Marketing Model in Retail Marketingمطالعات مدیریت کسب و کار هوشمند, 2021-12, Vol.10 (38), p.69-107 [Peer Reviewed Journal]ISSN: 2821-0964 ;EISSN: 2821-0816 ;DOI: 10.22054/ims.2021.61732.2005Full text available |
| 11 |
Material Type: Article
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designing marketing research model in social mediaمطالعات رسانههای نوین, 2021-10, Vol.7 (27), p.299-267 [Peer Reviewed Journal]ISSN: 2538-2209 ;EISSN: 2476-6550 ;DOI: 10.22054/nms.2021.25449.315Full text available |
| 12 |
Material Type: Article
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Digital Tools of Marketing Strategies in Hotel BrandingNashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2023-01, Vol.15 (1), p.62-88 [Peer Reviewed Journal]ISSN: 2008-5893 ;EISSN: 2423-5059 ;DOI: 10.22059/jitm.2023.90726Full text available |
| 13 |
Material Type: Article
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Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategyکاوشهای مدیریت بازرگانی, 2022-11, Vol.14 (29), p.119-151 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2023.16591.3973Full text available |
| 14 |
Material Type: Article
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Investigation on Factors Affecting Online Affiliate Marketing Performance Measurment in Tourism IndustryMuṭālaʻāt-i mudīrīyat-i gardishgarī (Online), 2020-09, Vol.15 (51), p.253-279 [Peer Reviewed Journal]ISSN: 2322-3294 ;EISSN: 2476-597X ;DOI: 10.22054/tms.2020.19683.1543Full text available |
| 15 |
Material Type: Article
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Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprisesکاوشهای مدیریت بازرگانی, 2020-08, Vol.12 (23), p.339-364 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/bar.2020.10241.2693Full text available |
| 16 |
Material Type: Article
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Investigating the mixed effect of green marketing on sustainable consumption with the mediating role of green shoppingارزش آفرینی در مدیریت کسب و کار, 2022-08, Vol.2 (2), p.99-125 [Peer Reviewed Journal]EISSN: 2980-8359 ;DOI: 10.22034/jbme.2022.363173.1039Digital Resources/Online E-Resources |
| 17 |
Material Type: Article
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Investigating the Marketing Status of Healthcare Tourism of Selected Public and Private Hospitals in Yazd in 2021Taḥqīqāt-i salāmat dar jāmiʻah, 2022-04, Vol.8 (1), p.60-68 [Peer Reviewed Journal]ISSN: 2423-6772 ;EISSN: 2423-6764Full text available |
| 18 |
Material Type: Article
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Investigating the Impact of Relation-based Marketing and E-Marketing Capabilities on the Commercial Performance of Internet Sales Sitesارزش آفرینی در مدیریت کسب و کار, 2021-11, Vol.1 (1), p.19-40 [Peer Reviewed Journal]EISSN: 2980-8359 ;DOI: 10.22034/jbme.2022.313118.1001Digital Resources/Online E-Resources |
| 19 |
Material Type: Article
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Geomarketing, the superiority of the place element from the marketing mix, case study: the expansion plan of the garment stores in districts of Tehranارزش آفرینی در مدیریت کسب و کار, 2023-12, Vol.3 (3), p.24-40 [Peer Reviewed Journal]EISSN: 2980-8359 ;DOI: 10.22034/jvcbm.2023.412243.1162Digital Resources/Online E-Resources |
| 20 |
Material Type: Article
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Identify and design an integrated marketing configuration patternMuṭālaʻāt-i mudīrīyat- rāhburdī, 2021-09, Vol.12 (47), p.79-111 [Peer Reviewed Journal]ISSN: 2228-6853 ;EISSN: 2676-6744Full text available |
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- Mudīrīyat-I Bāzargānī (94)
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