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Material Type: Book
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Social Marketing to Protect the Environment: What WorksCopyright © 2012 by SAGE Publications, Inc. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. ;ISBN: 9781412991292 ;ISBN: 1412991293 ;EISBN: 1452224315 ;EISBN: 9781452224312 ;EISBN: 9781483349466 ;EISBN: 1483349462 ;EISBN: 1452238537 ;EISBN: 9781452238531 ;DOI: 10.4135/9781483349466 ;OCLC: 872672201Full text available |
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2 |
Material Type: Article
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Business-to-business referral as digital coopetition strategyEuropean journal of marketing, 2020-06, Vol.54 (6), p.1181-1203 [Peer Reviewed Journal]Ying Zhu, Valerie Lynette Wang, Yong Jian Wang and Jim Nastos. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2019-0011Full text available |
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3 |
Material Type: Article
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Compensatory word of mouth as symbolic self-completionEuropean journal of marketing, 2020-04, Vol.54 (4), p.671-690 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2018-0206Full text available |
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4 |
Material Type: Article
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Don’t you (forget about me)European journal of marketing, 2020-04, Vol.54 (4), p.761-790 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2018-0324Full text available |
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5 |
Material Type: Article
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The spillover effect of incidental social comparison on materialistic pursuitsEuropean journal of marketing, 2018-04, Vol.52 (5/6), p.1107-1127 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2016-0208Full text available |
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6 |
Material Type: Article
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Halal certification or ingredient disclosureJournal of Islamic marketing, 2020-05, Vol.11 (3), p.765-781 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 1759-0833 ;DOI: 10.1108/JIMA-07-2018-0129Full text available |
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7 |
Material Type: Article
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When customers are willing to disclose information in the insurance industryInternational journal of bank marketing, 2018-09, Vol.36 (6), p.1015-1033 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-12-2016-0183Full text available |
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8 |
Material Type: Article
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Frontiers of the marketing paradigm in the third millenniumJournal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDEFull text available |
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9 |
Material Type: Article
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Perceived risk and intention to use internet bankingInternational journal of bank marketing, 2018-04, Vol.36 (2), p.277-289 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-11-2016-0166Full text available |
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10 |
Material Type: Article
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Financial education and financial satisfactionInternational journal of bank marketing, 2017-07, Vol.35 (5), p.805-817 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-01-2016-0009Full text available |
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11 |
Material Type: Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaJournal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3Full text available |
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12 |
Material Type: Article
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Mediators of the relationship between service quality and customer loyaltyInternational journal of bank marketing, 2017-05, Vol.35 (3), p.540-556 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-11-2016-0164Full text available |
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13 |
Material Type: Article
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Exploring the mechanism of consumer responses to CSR activities of Islamic banksInternational journal of bank marketing, 2016-09, Vol.34 (6), p.940-962 [Peer Reviewed Journal]Emerald Group Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-11-2015-0179Full text available |
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14 |
Material Type: Article
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Why papers are rejected and how to get yours acceptedQualitative market research, 2017-01, Vol.20 (1), p.60-67 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 1352-2752 ;EISSN: 1758-7646 ;DOI: 10.1108/QMR-06-2016-0051Full text available |
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15 |
Material Type: Article
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Social media and consumer engagement: a review and research agendaJournal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2016-0065Full text available |
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16 |
Material Type: Article
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The role of digital channels in industrial marketing communicationsThe Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0092Full text available |
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17 |
Material Type: Article
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The Impact of Different Touchpoints on Brand ConsiderationJournal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal]2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3Full text available |
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18 |
Material Type: Article
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How WOM marketing contributes to new product adoptionEuropean journal of marketing, 2013-07, Vol.47 (7), p.1089-1114 [Peer Reviewed Journal]Emerald Group Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561311324228Full text available |
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19 |
Material Type: Article
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Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product PerceptionsJournal of business ethics, 2021-07, Vol.171 (4), p.719-739 [Peer Reviewed Journal]Springer Nature B.V. 2020 ;Springer Nature B.V. 2020. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-020-04461-0Full text available |
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20 |
Material Type: Article
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How artificial intelligence will change the future of marketingJournal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.24-42 [Peer Reviewed Journal]The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00696-0Full text available |