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1
Social Marketing to Protect the Environment: What Works
Material Type:
Book
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Social Marketing to Protect the Environment: What Works

Copyright © 2012 by SAGE Publications, Inc. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. ;ISBN: 9781412991292 ;ISBN: 1412991293 ;EISBN: 1452224315 ;EISBN: 9781452224312 ;EISBN: 9781483349466 ;EISBN: 1483349462 ;EISBN: 1452238537 ;EISBN: 9781452238531 ;DOI: 10.4135/9781483349466 ;OCLC: 872672201

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2
Business-to-business referral as digital coopetition strategy
Material Type:
Article
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Business-to-business referral as digital coopetition strategy

European journal of marketing, 2020-06, Vol.54 (6), p.1181-1203 [Peer Reviewed Journal]

Ying Zhu, Valerie Lynette Wang, Yong Jian Wang and Jim Nastos. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2019-0011

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3
Compensatory word of mouth as symbolic self-completion
Material Type:
Article
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Compensatory word of mouth as symbolic self-completion

European journal of marketing, 2020-04, Vol.54 (4), p.671-690 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2018-0206

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4
Don’t you (forget about me)
Material Type:
Article
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Don’t you (forget about me)

European journal of marketing, 2020-04, Vol.54 (4), p.761-790 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2018-0324

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5
The spillover effect of incidental social comparison on materialistic pursuits
Material Type:
Article
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The spillover effect of incidental social comparison on materialistic pursuits

European journal of marketing, 2018-04, Vol.52 (5/6), p.1107-1127 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2016-0208

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6
Halal certification or ingredient disclosure
Material Type:
Article
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Halal certification or ingredient disclosure

Journal of Islamic marketing, 2020-05, Vol.11 (3), p.765-781 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 1759-0833 ;DOI: 10.1108/JIMA-07-2018-0129

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7
When customers are willing to disclose information in the insurance industry
Material Type:
Article
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When customers are willing to disclose information in the insurance industry

International journal of bank marketing, 2018-09, Vol.36 (6), p.1015-1033 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-12-2016-0183

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8
Frontiers of the marketing paradigm in the third millennium
Material Type:
Article
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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDE

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9
Perceived risk and intention to use internet banking
Material Type:
Article
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Perceived risk and intention to use internet banking

International journal of bank marketing, 2018-04, Vol.36 (2), p.277-289 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-11-2016-0166

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10
Financial education and financial satisfaction
Material Type:
Article
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Financial education and financial satisfaction

International journal of bank marketing, 2017-07, Vol.35 (5), p.805-817 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-01-2016-0009

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11
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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12
Mediators of the relationship between service quality and customer loyalty
Material Type:
Article
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Mediators of the relationship between service quality and customer loyalty

International journal of bank marketing, 2017-05, Vol.35 (3), p.540-556 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-11-2016-0164

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13
Exploring the mechanism of consumer responses to CSR activities of Islamic banks
Material Type:
Article
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Exploring the mechanism of consumer responses to CSR activities of Islamic banks

International journal of bank marketing, 2016-09, Vol.34 (6), p.940-962 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-11-2015-0179

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14
Why papers are rejected and how to get yours accepted
Material Type:
Article
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Why papers are rejected and how to get yours accepted

Qualitative market research, 2017-01, Vol.20 (1), p.60-67 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 1352-2752 ;EISSN: 1758-7646 ;DOI: 10.1108/QMR-06-2016-0051

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15
Social media and consumer engagement: a review and research agenda
Material Type:
Article
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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2016-0065

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16
The role of digital channels in industrial marketing communications
Material Type:
Article
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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0092

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17
The Impact of Different Touchpoints on Brand Consideration
Material Type:
Article
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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3

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18
How WOM marketing contributes to new product adoption
Material Type:
Article
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How WOM marketing contributes to new product adoption

European journal of marketing, 2013-07, Vol.47 (7), p.1089-1114 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561311324228

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19
Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
Material Type:
Article
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Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

Journal of business ethics, 2021-07, Vol.171 (4), p.719-739 [Peer Reviewed Journal]

Springer Nature B.V. 2020 ;Springer Nature B.V. 2020. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-020-04461-0

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20
How artificial intelligence will change the future of marketing
Material Type:
Article
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How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.24-42 [Peer Reviewed Journal]

The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00696-0

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