Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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El marketing de contenidos en la estrategia de growth hacking en la nueva economía. Los casos de Wallapop, Westwing y FotocasaAdComunica, 2019 (17), p.105 [Peer Reviewed Journal]2019. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2019.17.7Full text available |
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2 |
Material Type: Article
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‘Airbnbmag’: análisis del modelo y líneas de investigación en periodismo de marcasAdComunica, 2019 (17), p.41 [Peer Reviewed Journal]2019. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2019.17.4Full text available |
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3 |
Material Type: Article
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Incidencia de las nuevas tecnologías en el valor percibido de los servicios en el sector de la comunicación en AragónAdComunica, 2019 (17), p.147 [Peer Reviewed Journal]2019. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2019.17.9Full text available |
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4 |
Material Type: Article
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Estrategias y herramientas de marketing y comunicación y su eficacia en la proyección del pop y el rock en lengua catalanaAdComunica, 2018-07 (16), p.179 [Peer Reviewed Journal]2018. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2018.16.10Full text available |
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5 |
Material Type: Article
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The impact of active learning on entrepreneurial capacityIntangible capital, 2023-01, Vol.19 (4), p.497-512ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.2297Full text available |
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6 |
Material Type: Article
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A service-learning program assessment: Strengths, weaknesses and impacts on studentsIntangible capital, 2023-01, Vol.19 (1), p.4-24ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.2093Full text available |
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7 |
Material Type: Article
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Analysis and categorization of studies of digital marketing in small and medium enterprisesIntangible capital, 2022-01, Vol.18 (2), p.263-289ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.1809Full text available |
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8 |
Material Type: Article
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The Importance of Brand Values in Family BusinessJournal of evolutionary studies in business, 2017, Vol.2 (2), p.16-43 [Peer Reviewed Journal]ISSN: 2385-7137 ;EISSN: 2385-7137 ;DOI: 10.1344/jesb2017.2.j029Full text available |
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9 |
Material Type: Video
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Formats Transmèdia: evolució, tendències i tips en comunicació digitalAttribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ info:eu-repo/semantics/openAccessDigital Resources/Online E-Resources |
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10 |
Material Type: Article
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El Marketing, el Greenwashing y su influencia en el Brand Equity. Caso de Estudio: ColombiaGráfica (Bellaterra), 2021, Vol.9 (18), p.135-147 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2339-7500 ;EISSN: 2014-9298 ;DOI: 10.5565/rev/grafica.185Full text available |
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11 |
Material Type: Article
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Adapting marketing strategies: a linguistic analysis of wine advertising in Spain, 1970-2010Journal of evolutionary studies in business, 2019, Vol.4 (1), p.109-141 [Peer Reviewed Journal]ISSN: 2385-7137 ;EISSN: 2385-7137 ;DOI: 10.1344/jesb2019.1.j054Full text available |
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12 |
Material Type: Article
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Marketing sensorial: merchandising a través de las emociones en el punto de venta. Análisis de un casoAdComunica, 2018 (15), p.235 [Peer Reviewed Journal]2018. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2018.15.12Full text available |
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13 |
Material Type: Article
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El engagement de participantes en MOOC (Massive Open Online Courses): Análisis del diseño instruccional y elementos alternativosBellaterra : journal of teaching & learning language & literature, 2021-12, Vol.14 (3), p.e944 [Peer Reviewed Journal]ISSN: 2013-6196 ;EISSN: 2013-6196 ;DOI: 10.5565/rev/jtl3.944Full text available |
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14 |
Material Type: Article
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An experimental research on emotional stimuli of consumers: The case of H M flagship store on the millennial customer experience in BarcelonaIntangible capital, 2022-10, Vol.18 (3), p.386-401EISSN: 1697-9818 ;DOI: 10.3926/ic.2028Full text available |
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15 |
Material Type: Article
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Influencia del neuromarketing en la percepción de carteles publicitarios: Factores determinantes en la atenciónGráfica (Bellaterra), 2023-07, Vol.11 (22), p.133-143 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2339-7500 ;EISSN: 2014-9298 ;DOI: 10.5565/rev/grafica.256Full text available |
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16 |
Material Type: Article
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Youtube como herramienta de marketing estratégico para la moda: Análisis del canal oficial What the chic en el 2015AdComunica, 2016-07 (12), p.91 [Peer Reviewed Journal]2016. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2016.12.6Full text available |
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17 |
Material Type: Article
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Beyond Advertising Narratives: “Josefinas” and their storytelling productsAnálisi (Bellaterra, Spain), 2018-06 (58), p.47 [Peer Reviewed Journal]ISSN: 0211-2175 ;EISSN: 2340-5236 ;DOI: 10.5565/rev/analisi.3118Full text available |
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18 |
Material Type: Article
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The effects of innovation on firm performance of supporting industries in Hanoi – VietnamJournal of industrial engineering and management, 2016-01, Vol.9 (2), p.413-431Copyright Vicenc Fernandez 2016 ;ISSN: 2013-8423 ;ISSN: 2013-0953 ;EISSN: 2013-0953 ;DOI: 10.3926/jiem.1564Full text available |
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19 |
Material Type: Article
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Uso de las aplicaciones para móviles como recurso creativo: el caso del Festival de CannesAdComunica, 2014-11 (8), p.97 [Peer Reviewed Journal]2014. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2014.8.7Full text available |
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20 |
Material Type: Video
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Estratègia de màrqueting digital: multicanalitat, xxss, ecommerce i comunicació digital: el cas Scarlatta CollectionAttribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ info:eu-repo/semantics/openAccessDigital Resources/Online E-Resources |