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1
El marketing de contenidos en la estrategia de growth hacking en la nueva economía. Los casos de Wallapop, Westwing y Fotocasa
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El marketing de contenidos en la estrategia de growth hacking en la nueva economía. Los casos de Wallapop, Westwing y Fotocasa

AdComunica, 2019 (17), p.105 [Peer Reviewed Journal]

2019. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2019.17.7

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2
‘Airbnbmag’: análisis del modelo y líneas de investigación en periodismo de marcas
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‘Airbnbmag’: análisis del modelo y líneas de investigación en periodismo de marcas

AdComunica, 2019 (17), p.41 [Peer Reviewed Journal]

2019. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2019.17.4

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3
Incidencia de las nuevas tecnologías en el valor percibido de los servicios en el sector de la comunicación en Aragón
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Incidencia de las nuevas tecnologías en el valor percibido de los servicios en el sector de la comunicación en Aragón

AdComunica, 2019 (17), p.147 [Peer Reviewed Journal]

2019. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2019.17.9

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4
Estrategias y herramientas de marketing y comunicación y su eficacia en la proyección del pop y el rock en lengua catalana
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Article
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Estrategias y herramientas de marketing y comunicación y su eficacia en la proyección del pop y el rock en lengua catalana

AdComunica, 2018-07 (16), p.179 [Peer Reviewed Journal]

2018. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2018.16.10

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5
The impact of active learning on entrepreneurial capacity
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Article
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The impact of active learning on entrepreneurial capacity

Intangible capital, 2023-01, Vol.19 (4), p.497-512

ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.2297

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6
A service-learning program assessment: Strengths, weaknesses and impacts on students
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A service-learning program assessment: Strengths, weaknesses and impacts on students

Intangible capital, 2023-01, Vol.19 (1), p.4-24

ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.2093

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7
Analysis and categorization of studies of digital marketing in small and medium enterprises
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Article
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Analysis and categorization of studies of digital marketing in small and medium enterprises

Intangible capital, 2022-01, Vol.18 (2), p.263-289

ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.1809

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8
The Importance of Brand Values in Family Business
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Article
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The Importance of Brand Values in Family Business

Journal of evolutionary studies in business, 2017, Vol.2 (2), p.16-43 [Peer Reviewed Journal]

ISSN: 2385-7137 ;EISSN: 2385-7137 ;DOI: 10.1344/jesb2017.2.j029

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9
Formats Transmèdia: evolució, tendències i tips en comunicació digital
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Video
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Formats Transmèdia: evolució, tendències i tips en comunicació digital

Attribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

10
El Marketing, el Greenwashing y su influencia en el Brand Equity. Caso de Estudio: Colombia
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Article
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El Marketing, el Greenwashing y su influencia en el Brand Equity. Caso de Estudio: Colombia

Gráfica (Bellaterra), 2021, Vol.9 (18), p.135-147 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2339-7500 ;EISSN: 2014-9298 ;DOI: 10.5565/rev/grafica.185

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11
Adapting marketing strategies: a linguistic analysis of wine advertising in Spain, 1970-2010
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Article
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Adapting marketing strategies: a linguistic analysis of wine advertising in Spain, 1970-2010

Journal of evolutionary studies in business, 2019, Vol.4 (1), p.109-141 [Peer Reviewed Journal]

ISSN: 2385-7137 ;EISSN: 2385-7137 ;DOI: 10.1344/jesb2019.1.j054

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12
Marketing sensorial: merchandising a través de las emociones en el punto de venta. Análisis de un caso
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Article
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Marketing sensorial: merchandising a través de las emociones en el punto de venta. Análisis de un caso

AdComunica, 2018 (15), p.235 [Peer Reviewed Journal]

2018. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2018.15.12

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13
El engagement de participantes en MOOC (Massive Open Online Courses): Análisis del diseño instruccional y elementos alternativos
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Article
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El engagement de participantes en MOOC (Massive Open Online Courses): Análisis del diseño instruccional y elementos alternativos

Bellaterra : journal of teaching & learning language & literature, 2021-12, Vol.14 (3), p.e944 [Peer Reviewed Journal]

ISSN: 2013-6196 ;EISSN: 2013-6196 ;DOI: 10.5565/rev/jtl3.944

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14
An experimental research on emotional stimuli of consumers: The case of H M flagship store on the millennial customer experience in Barcelona
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Article
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An experimental research on emotional stimuli of consumers: The case of H M flagship store on the millennial customer experience in Barcelona

Intangible capital, 2022-10, Vol.18 (3), p.386-401

EISSN: 1697-9818 ;DOI: 10.3926/ic.2028

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15
Influencia del neuromarketing en la percepción de carteles publicitarios: Factores determinantes en la atención
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Article
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Influencia del neuromarketing en la percepción de carteles publicitarios: Factores determinantes en la atención

Gráfica (Bellaterra), 2023-07, Vol.11 (22), p.133-143 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2339-7500 ;EISSN: 2014-9298 ;DOI: 10.5565/rev/grafica.256

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16
Youtube como herramienta de marketing estratégico para la moda: Análisis del canal oficial What the chic en el 2015
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Article
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Youtube como herramienta de marketing estratégico para la moda: Análisis del canal oficial What the chic en el 2015

AdComunica, 2016-07 (12), p.91 [Peer Reviewed Journal]

2016. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2016.12.6

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17
Beyond Advertising Narratives: “Josefinas” and their storytelling products
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Article
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Beyond Advertising Narratives: “Josefinas” and their storytelling products

Análisi (Bellaterra, Spain), 2018-06 (58), p.47 [Peer Reviewed Journal]

ISSN: 0211-2175 ;EISSN: 2340-5236 ;DOI: 10.5565/rev/analisi.3118

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18
The effects of innovation on firm performance of supporting industries in Hanoi – Vietnam
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Article
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The effects of innovation on firm performance of supporting industries in Hanoi – Vietnam

Journal of industrial engineering and management, 2016-01, Vol.9 (2), p.413-431

Copyright Vicenc Fernandez 2016 ;ISSN: 2013-8423 ;ISSN: 2013-0953 ;EISSN: 2013-0953 ;DOI: 10.3926/jiem.1564

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19
Uso de las aplicaciones para móviles como recurso creativo: el caso del Festival de Cannes
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Article
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Uso de las aplicaciones para móviles como recurso creativo: el caso del Festival de Cannes

AdComunica, 2014-11 (8), p.97 [Peer Reviewed Journal]

2014. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2174-0992 ;EISSN: 2254-2728 ;DOI: 10.6035/2174-0992.2014.8.7

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20
Estratègia de màrqueting digital: multicanalitat, xxss, ecommerce i comunicació digital: el cas Scarlatta Collection
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Video
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Estratègia de màrqueting digital: multicanalitat, xxss, ecommerce i comunicació digital: el cas Scarlatta Collection

Attribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

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