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1
Online influencer marketing
Online influencer marketing
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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

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2
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00920-4

Digital Resources/Online E-Resources

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3
Frontiers of the marketing paradigm in the third millennium
Frontiers of the marketing paradigm in the third millennium
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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDE

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4
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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5
The value relevance of digital marketing capabilities to firm performance
The value relevance of digital marketing capabilities to firm performance
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The value relevance of digital marketing capabilities to firm performance

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.666-688 [Peer Reviewed Journal]

The Author(s) 2022. corrected publication 2022 ;The Author(s) 2022. ;COPYRIGHT 2022 Springer ;The Author(s) 2022. corrected publication 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Author(s) 2022, corrected publication 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00858-7 ;PMID: 35463184

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6
The future of social media in marketing
The future of social media in marketing
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The future of social media in marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95 [Peer Reviewed Journal]

The Author(s) 2019 ;The Author(s) 2019. ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00695-1 ;PMID: 32431463

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7
The future of digital technologies in marketing: A conceptual framework and an overview
The future of digital technologies in marketing: A conceptual framework and an overview
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The future of digital technologies in marketing: A conceptual framework and an overview

Journal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1125-1134 [Peer Reviewed Journal]

Academy of Marketing Science 2022 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2022. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00906-2

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8
Research in marketing strategy
Research in marketing strategy
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Research in marketing strategy

Journal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.4-29 [Peer Reviewed Journal]

Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0598-1

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9
Why papers are rejected and how to get yours accepted
Why papers are rejected and how to get yours accepted
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Why papers are rejected and how to get yours accepted

Qualitative market research, 2017-01, Vol.20 (1), p.60-67 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 1352-2752 ;EISSN: 1758-7646 ;DOI: 10.1108/QMR-06-2016-0051

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10
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Export marketing strategy implementation, export marketing capabilities, and export venture performance
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Export marketing strategy implementation, export marketing capabilities, and export venture performance

Journal of the Academy of Marketing Science, 2012-03, Vol.40 (2), p.271-289 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0275-0 ;CODEN: JAMSDE

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11
Personalized mobile marketing strategies
Personalized mobile marketing strategies
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Personalized mobile marketing strategies

Journal of the Academy of Marketing Science, 2020, Vol.48 (1), p.64-78 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00693-3

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12
Online relationship marketing
Online relationship marketing
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Online relationship marketing

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.369-393 [Peer Reviewed Journal]

Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0621-6

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13
The Impact of Different Touchpoints on Brand Consideration
The Impact of Different Touchpoints on Brand Consideration
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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3

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14
Behaviorally targeted location-based mobile marketing
Behaviorally targeted location-based mobile marketing
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Behaviorally targeted location-based mobile marketing

Journal of the Academy of Marketing Science, 2021-07, Vol.49 (4), p.677-702 [Peer Reviewed Journal]

The Author(s) 2021 ;COPYRIGHT 2021 Springer ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00784-0

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15
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
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Article 		Add to My Research

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

European journal of marketing, 2022-02, Vol.56 (2), p.400-441 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2020-0670

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16
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2019-0080

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17
Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
Material Type:
Article 		Add to My Research

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

Journal of business ethics, 2021-07, Vol.171 (4), p.719-739 [Peer Reviewed Journal]

Springer Nature B.V. 2020 ;Springer Nature B.V. 2020. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-020-04461-0

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18
How artificial intelligence will change the future of marketing
How artificial intelligence will change the future of marketing
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Article 		Add to My Research

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.24-42 [Peer Reviewed Journal]

The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00696-0

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19
An emerging theory of loyalty program dynamics
An emerging theory of loyalty program dynamics
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Article 		Add to My Research

An emerging theory of loyalty program dynamics

Journal of the Academy of Marketing Science, 2021, Vol.49 (1), p.71-95 [Peer Reviewed Journal]

Academy of Marketing Science 2020 ;COPYRIGHT 2021 Springer ;Academy of Marketing Science 2020. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00719-1

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20
Planning a goal-oriented B2B content marketing strategy
Planning a goal-oriented B2B content marketing strategy
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Article 		Add to My Research

Planning a goal-oriented B2B content marketing strategy

Marketing intelligence & planning, 2020-10, Vol.38 (7), p.1007-1020

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-11-2019-0559

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