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Why Mastodon isn't a Twitter alternative for marketers; Despite a recent surge in usage, the social media app is not yet suited for brands to reach audiencesAdvertising Age, 2022-11, Vol.93 (16), p.1COPYRIGHT 2022 Crain Communications, Inc. ;Copyright 2022 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Why CRM is the top first-party data collection strategy for brands; AI, tech and analytics are taking customer relationship management to the next levelAdvertising Age, 2021-11, Vol.92 (16), p.6COPYRIGHT 2021 Crain Communications, Inc. ;Copyright Crain Communications, Incorporated Nov 8, 2021 ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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GETTING SMART IN AD TECHAdvertising Age, 2018-02, Vol.89 (3), p.5COPYRIGHT 2018 Crain Communications, Inc. ;Copyright 2018 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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MARKETERS TAKE ON CORPORATE CULTURE; In a world where a company's perceived culture can affect consumer buying decisions, CMOs must add internal marketing to their mandateAdvertising Age, 2016-01, Vol.87 (1), p.22COPYRIGHT 2016 Crain Communications, Inc. ;Copyright 2016 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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LEO WHO? OGILVY WHAT? Agency brands risk losing relevance as holding companies assemble bespoke teamsAdvertising Age, 2018-06, Vol.89 (13), p.32COPYRIGHT 2018 Crain Communications, Inc. ;Copyright 2018 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Nostalgia marketing is hot--how brands can use it effectively; For brands with rich histories, it pays to refer to the past while looking toward the futureAdvertising Age, 2021-07, Vol.92 (11), p.14COPYRIGHT 2021 Crain Communications, Inc. ;Copyright 2021 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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How ChatGPT, DALL-E and Midjourney are fueling unusual brand mashups; Creators are obsessed with using AI image generators to design the wildest brand combosAdvertising Age, 2023-02, Vol.94 (3), p.1COPYRIGHT 2023 Crain Communications, Inc. ;Copyright 2023 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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How hot are NFTs? Even Crockpot has joined the brand stampede; Slow cooker joins Twix, ViacomCBS and Fox in chasing younger buyers--and potential profitsAdvertising Age, 2021-10, Vol.92 (15), p.1COPYRIGHT 2021 Crain Communications, Inc. ;Copyright 2021 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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What brands should know about the metaverse; Companies need to reinvent their marketing playbook for digital worldsAdvertising Age, 2021-08, Vol.92 (12), p.1COPYRIGHT 2021 Crain Communications, Inc. ;Copyright 2021 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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30 brands that broke through in 2022; Interbrand identifies buzziest, from Arcadia to YouthforiaAdvertising Age, 2022-06, Vol.93 (10), p.11COPYRIGHT 2022 Crain Communications, Inc. ;Copyright Crain Communications, Incorporated Jun 27, 2022 ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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THE CMO'S GUIDE TO MESSAGING APPS; They've lagged in the U.S.--but not for much longerAdvertising Age, 2015-09, Vol.86 (17), p.50COPYRIGHT 2015 Crain Communications, Inc. ;Copyright 2015 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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How brands are approaching DEI in influencer marketing; More pricing transparency is still needed and brands need to learn how to better trust creatorsAdvertising Age, 2022-03, Vol.93 (4), p.10COPYRIGHT 2022 Crain Communications, Inc. ;Copyright 2022 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Volkswagen's polarizing April Fools' Day joke built brand buzz, but at what cost? Examining the fallout from the 'Voltswagen' joke that the brand had to end prematurely in the wake of negative pressAdvertising Age, 2021-04, Vol.92 (4), p.1COPYRIGHT 2021 Crain Communications, Inc. ;Copyright 2021 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Super Bowl 2022 commercials and the brands buying them; As demand escalates, so has the cost to advertise in the Big GameAdvertising Age, 2021-11, Vol.92 (16), p.8COPYRIGHT 2021 Crain Communications, Inc. ;Copyright 2021 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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CHANGING THE TUNE OF COUNTRY; The Country Music Association works to attract brands and alter the advertising industry's perceptions of its fansAdvertising Age, 2014-12, Vol.85 (24), p.40COPYRIGHT 2014 Crain Communications, Inc. ;Copyright 2014 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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WHY COKE RIPPED UP STAID COMPANY SITE TO GO ON A NEW JOURNEY; Content hub is about to turn three years old and has given the brand a platform for those messages marketing can't, won't or shouldn't touchAdvertising Age, 2015-10, Vol.86 (19), p.26COPYRIGHT 2015 Crain Communications, Inc. ;Copyright 2015 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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PG BRAND CULLING COULD AFFECT SHOPS; News that the Cincinnati packaged-goods titan is planning on shedding up to 100 brands has marketing agencies on alertAdvertising Age, 2014-08, Vol.85 (17), p.8COPYRIGHT 2014 Crain Communications, Inc. ;Copyright 2014 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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Multicultural media brands to watch in 2021; Historically overlooked by buyers, diverse audiences--and the networks they watch--are no longer an optional ad strategy componentAdvertising Age, 2021-05, Vol.92 (7), p.21COPYRIGHT 2021 Crain Communications, Inc. ;Copyright 2021 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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INSTEAD OF FOCUSING SO MUCH ON DISRUPTION, MAYBE JUST GET BETTER AT INTERRUPTIONAdvertising Age, 2015-07, Vol.86 (14), p.35COPYRIGHT 2015 Crain Communications, Inc. ;Copyright 2015 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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INFORMED BY MILLENNIAL MISSES, BRANDS RETOOL FOR GEN Z; Marketers make small, quick bets to catch constantly changing 'centennials'Advertising Age, 2015-05, Vol.86 (11), p.32COPYRIGHT 2015 Crain Communications, Inc. ;Copyright 2015 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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