Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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21 |
Material Type: Article
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EditorialNIM Marketing Intelligence Review, 2023-05, Vol.15 (1), p.3-3 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2627-4957 ;EISSN: 2628-166X ;DOI: 10.2478/nimmir-2023-0001Full text available |
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22 |
Material Type: Article
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Maybelline: dilemas e desafios do lançamento no BrasilCadernos EBAPE.BR, 2022-11, Vol.20 (6), p.931-943 [Peer Reviewed Journal]COPYRIGHT 2022 Fundacao Getulio Vargas ;ISSN: 1679-3951 ;EISSN: 1679-3951 ;DOI: 10.1590/1679-395120220008Full text available |
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23 |
Material Type: Book
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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic MarketingISBN: 9781032341170 ;ISBN: 1032341173 ;ISBN: 9781003320623 ;ISBN: 1003320627 ;ISBN: 9781032341163 ;ISBN: 1032341165 ;DOI: 10.4324/9781003320623Digital Resources/Online E-Resources |
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24 |
Material Type: Article
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The spillover effect of incidental social comparison on materialistic pursuitsEuropean journal of marketing, 2018-04, Vol.52 (5/6), p.1107-1127 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2016-0208Full text available |
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25 |
Material Type: Book
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The Dynamics of Influencer Marketing: A Multidisciplinary Approach2023 selection and editorial matter, José M. Álvarez-Monzoncillo; individual chapters, the contributors ;ISBN: 036767890X ;ISBN: 9780367680916 ;ISBN: 9780367678906 ;ISBN: 0367680912 ;ISBN: 1000686930 ;ISBN: 9781000686937 ;EISBN: 100068699X ;EISBN: 1000686930 ;EISBN: 1003134173 ;EISBN: 9781000686937 ;EISBN: 9781003134176 ;EISBN: 9781000686999 ;DOI: 10.4324/9781003134176Full text available |
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26 |
Material Type: Book
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Contemporary Issues in Digital Marketinghttps://creativecommons.org/licenses/by-nc-nd/4.0/legalcode ;2022 selection and editorial matter, Outi Niininen individual chapters, the contributors ;ISBN: 1000488454 ;ISBN: 9781000488456 ;ISBN: 9780367555337 ;ISBN: 9780367555351 ;ISBN: 0367555352 ;ISBN: 0367555336 ;ISBN: 1003093906 ;ISBN: 9781003093909 ;ISBN: 9781000488494 ;ISBN: 1000488497 ;EISBN: 9781000488456 ;EISBN: 1003093906 ;EISBN: 9781000488494 ;EISBN: 1000488454 ;EISBN: 9781003093909 ;EISBN: 1000488497 ;DOI: 10.4324/9781003093909 ;OCLC: 1283853670Full text available |
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27 |
Material Type: Article
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Halal certification or ingredient disclosureJournal of Islamic marketing, 2020-05, Vol.11 (3), p.765-781 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 1759-0833 ;DOI: 10.1108/JIMA-07-2018-0129Full text available |
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28 |
Material Type: Book
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Make Your Business Social: Engage Your Customers with Social MediaISBN: 1952538009 ;ISBN: 9781952538001 ;EISBN: 9781952538018 ;EISBN: 1952538017 ;OCLC: 1175917005Full text available |
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29 |
Material Type: Article
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When customers are willing to disclose information in the insurance industryInternational journal of bank marketing, 2018-09, Vol.36 (6), p.1015-1033 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-12-2016-0183Full text available |
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30 |
Material Type: Article
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KRISTEN KNIGHT: Marketing Associate, Digital Products and DesignBulletin of the American Meteorological Society, 2019-10, Vol.100 (10), p.2090 [Peer Reviewed Journal]COPYRIGHT 2019 American Meteorological Society ;ISSN: 0003-0007 ;EISSN: 1520-0477Full text available |
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31 |
Material Type: Article
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OPINION ON THE PAPER BY JACEK KAMIŃSKI ENTITLED ”HISTORICAL MARKETING RESEARCH – BARRIERS TO CONDUCTING IT AND ITS IMPORTANCE”, ECONOMIC AND REGIONAL STUDIES 2021, 14(1), 108–126Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2021-06, Vol.14 (2), p.261-263 [Peer Reviewed Journal]ISSN: 2083-3725 ;DOI: 10.22004/ag.econ.313146Digital Resources/Online E-Resources |
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32 |
Material Type: Article
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Frontiers of the marketing paradigm in the third millenniumJournal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDEFull text available |
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33 |
Material Type: Book
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Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer JourneyISBN: 9781800433892 ;ISBN: 1800433891 ;EISBN: 9781800433885 ;EISBN: 1800433883 ;OCLC: 1223093127Full text available |
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34 |
Material Type: Article
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Perceived risk and intention to use internet bankingInternational journal of bank marketing, 2018-04, Vol.36 (2), p.277-289 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-11-2016-0166Full text available |
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35 |
Material Type: Article
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Business to business digital content marketing: marketers’ perceptions of best practiceJournal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2014-0013Full text available |
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36 |
Material Type: Article
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From Goods-dominant logic to Service-dominant logicSHS Web of Conferences, 2021, Vol.120, p.2015 [Peer Reviewed Journal]2021. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202112002015Full text available |
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37 |
Material Type: Article
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An Investigation of the Antecedents to Marketing Mix Strategy ImplementationIhtifaz (Online), 2020-12, Vol.3 (2), p.125 [Peer Reviewed Journal]2020. This work is published under http://creativecommons.org/licenses/by-sa/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2622-4755 ;EISSN: 2622-4798 ;DOI: 10.12928/ijiefb.v3i2.2542Full text available |
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38 |
Material Type: Article
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SMQ Conference CalendarSport marketing quarterly, 2022-12, Vol.31 (4), p.254-254 [Peer Reviewed Journal]Copyright Fitness Information Technology, A Division of ICPE West Virginia University Dec 2022 ;ISSN: 1061-6934 ;EISSN: 1557-2528Full text available |
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39 |
Material Type: Article
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Retraction: Marketing technologies in the organization of business processes of retail trade (IOP Conf. Ser.: Mater. Sci. Eng. 940 012056)IOP conference series. Materials Science and Engineering, 2021-12, Vol.940 (1), p.12158 [Peer Reviewed Journal]2021. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1757-8981 ;EISSN: 1757-899X ;DOI: 10.1088/1757-899X/940/1/012158Full text available |
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40 |
Material Type: Book
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Strategic social media: from marketing to social change2016 John Wiley & Sons, Incorporated ;ISBN: 1118556909 ;ISBN: 1119259193 ;ISBN: 9781118556849 ;ISBN: 1118556844 ;ISBN: 9781118556900 ;ISBN: 9781119259190 ;ISBN: 9781118556948 ;ISBN: 1118556941 ;EISBN: 1118556941 ;EISBN: 9781118556948 ;EISBN: 1118556909 ;EISBN: 9781118556900 ;OCLC: 958864983 ;LCCallNum: HM742Full text available |