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1
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Journal of business ethics, 2012-01, Vol.105 (1), p.69-81 [Peer Reviewed Journal]

2012 Springer ;Springer Science+Business Media B.V. 2011 ;Springer Science+Business Media B.V. 2012 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0948-0 ;CODEN: JBUEDJ

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2
Two-sided Internet platforms: A business model lifecycle perspective
Two-sided Internet platforms: A business model lifecycle perspective
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Two-sided Internet platforms: A business model lifecycle perspective

Industrial marketing management, 2015-02, Vol.45, p.139-150 [Peer Reviewed Journal]

Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0019-8501 ;EISSN: 1873-2062 ;DOI: 10.1016/j.indmarman.2015.02.012

Digital Resources/Online E-Resources

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3
B2B relationship calculus: quantifying resource effects in service-dominant logic
B2B relationship calculus: quantifying resource effects in service-dominant logic
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B2B relationship calculus: quantifying resource effects in service-dominant logic

Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.402-427 [Peer Reviewed Journal]

The Author(s) 2015 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0467-0 ;CODEN: JAMSDE

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4
Born Global or Born Regional? Evidence from an Exploratory Study in the Costa Rican Software Industry
Born Global or Born Regional? Evidence from an Exploratory Study in the Costa Rican Software Industry
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Born Global or Born Regional? Evidence from an Exploratory Study in the Costa Rican Software Industry

Journal of international business studies, 2009-09, Vol.40 (7), p.1228-1238 [Peer Reviewed Journal]

Copyright 2009 Academy of International Business ;Academy of International Business 2008 ;Academy of International Business 2009 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2008.69

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5
Marketing and business performance
Marketing and business performance
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Marketing and business performance

Journal of the Academy of Marketing Science, 2012, Vol.40 (1), p.102-119 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0279-9 ;CODEN: JAMSDE

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6
The role of digital channels in industrial marketing communications
The role of digital channels in industrial marketing communications
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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0092

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7
A bibliometric analysis of the global branding literature and a research agenda
A bibliometric analysis of the global branding literature and a research agenda
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A bibliometric analysis of the global branding literature and a research agenda

Journal of international business studies, 2013-08, Vol.44 (6), p.622-634 [Peer Reviewed Journal]

Copyright © 2013 Academy of International Business ;Academy of International Business 2013 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2013.20

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8
Beyond anger: A deeper look at consumer animosity
Beyond anger: A deeper look at consumer animosity
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Beyond anger: A deeper look at consumer animosity

Journal of international business studies, 2015-08, Vol.46 (6), p.676-693 [Peer Reviewed Journal]

Copyright © 2015 Academy of International Business ;Academy of International Business 2015 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2014.74

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9
Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance
Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance
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Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance

Strategic management journal, 2009-12, Vol.30 (12), p.1310-1334 [Peer Reviewed Journal]

Copyright 2009 John Wiley & Sons, Ltd. ;Copyright © 2009 John Wiley & Sons, Ltd. ;Copyright Wiley Periodicals Inc. Dec 2009 ;ISSN: 0143-2095 ;EISSN: 1097-0266 ;DOI: 10.1002/smj.798 ;CODEN: SMAJD8

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10
How artificial intelligence will change the future of marketing
How artificial intelligence will change the future of marketing
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How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.24-42 [Peer Reviewed Journal]

The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00696-0

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11
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
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Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits

Marketing science (Providence, R.I.), 2006-09, Vol.25 (5), p.477-493 [Peer Reviewed Journal]

Copyright 2006 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Sep/Oct 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1060.0209 ;CODEN: MARSE5

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12
The Role of Past Performance in Export Ventures: A Short-Term Reactive Approach
The Role of Past Performance in Export Ventures: A Short-Term Reactive Approach
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The Role of Past Performance in Export Ventures: A Short-Term Reactive Approach

Journal of international business studies, 2008-03, Vol.39 (2), p.304-325 [Peer Reviewed Journal]

Copyright 2008 Academy of International Business ;Academy of International Business 2007 ;Academy of International Business 2008 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8400339

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13
Endogeneity and marketing strategy research: an overview
Endogeneity and marketing strategy research: an overview
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Endogeneity and marketing strategy research: an overview

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.479-498 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00630-4

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14
The dark side of customer co-creation: exploring the consequences of failed co-created services
The dark side of customer co-creation: exploring the consequences of failed co-created services
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The dark side of customer co-creation: exploring the consequences of failed co-created services

Journal of the Academy of Marketing Science, 2015-05, Vol.43 (3), p.279-296 [Peer Reviewed Journal]

Academy of Marketing Science 2014 ;COPYRIGHT 2015 Springer ;Academy of Marketing Science 2015 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-014-0387-4 ;CODEN: JAMSDE

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15
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
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Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Journal of marketing, 2002-07, Vol.66 (3), p.47-60 [Peer Reviewed Journal]

Copyright 2002 American Marketing Association ;Copyright American Marketing Association Jul 2002 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.66.3.47.18508 ;CODEN: JMKTAK

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16
Toward a theory of customer engagement marketing
Toward a theory of customer engagement marketing
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Toward a theory of customer engagement marketing

Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.312-335 [Peer Reviewed Journal]

Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0509-2 ;CODEN: JAMSDE

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17
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
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Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.119-134 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2016 Springer ;Academy of Marketing Science 2016 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0455-4 ;CODEN: JAMSDE

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18
Research on Innovation: A Review and Agenda for Marketing Science
Research on Innovation: A Review and Agenda for Marketing Science
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Research on Innovation: A Review and Agenda for Marketing Science

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.687-717 [Peer Reviewed Journal]

Copyright 2006 INFORMS ;COPYRIGHT 2006 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0144 ;CODEN: MARSE5

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19
Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
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Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics

Journal of international business studies, 2015-06, Vol.46 (5), p.596-619 [Peer Reviewed Journal]

Copyright © 2015 Academy of International Business ;Academy of International Business 2015 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2014.69

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20
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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