Results 1 - 20 of 7,815 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Book
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The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your PowerISBN: 9780300225075 ;ISBN: 0300225075 ;ISBN: 0300212194 ;ISBN: 9780300212198 ;EISBN: 9780300225075 ;EISBN: 0300225075 ;OCLC: 967531419 ;OCLC: 1334104517Full text available |
| 2 |
Material Type: Article
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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the FirmJournal of business ethics, 2012-01, Vol.105 (1), p.69-81 [Peer Reviewed Journal]2012 Springer ;Springer Science+Business Media B.V. 2011 ;Springer Science+Business Media B.V. 2012 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0948-0 ;CODEN: JBUEDJFull text available |
| 3 |
Material Type: Book
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Impact of e-Commerce on Consumers and Small FirmsSalvatore Zappalà and Colin Gray 2006 ;ISBN: 0815389639 ;ISBN: 9780815389637 ;ISBN: 9780754644163 ;ISBN: 0754644162 ;EISBN: 1351156004 ;EISBN: 9781351155984 ;EISBN: 1351155997 ;EISBN: 1351155989 ;EISBN: 9781351155991 ;EISBN: 9781351156004 ;EISBN: 1351155970 ;EISBN: 9781351155977 ;EISBN: 9780754681229 ;EISBN: 075468122X ;DOI: 10.4324/9781351156004 ;OCLC: 437113448 ;OCLC: 1014372108Full text available |
| 4 |
Material Type: Book
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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital ConsumerISBN: 9781119312970 ;ISBN: 1119312973 ;EISBN: 1119314518 ;EISBN: 9781119314516 ;EISBN: 1119314496 ;EISBN: 9781119314493 ;OCLC: 967888225 ;LCCallNum: HF5415.1265 .S54 2017Full text available |
| 5 |
Material Type: Article
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The impact of customer experience on brand equity in a business-to-business services settingThe journal of brand management, 2010-04, Vol.17 (6), p.446-458 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2009 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2009.37Full text available |
| 6 |
Material Type: Article
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Consumers' Perceptions of Corporate Social Responsibility: Scale Development and ValidationJournal of business ethics, 2014-09, Vol.124 (1), p.101-115 [Peer Reviewed Journal]Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1787-y ;CODEN: JBUEDJFull text available |
| 7 |
Material Type: Article
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Antecedents of social media B2B use in industrial marketing context: customers’ viewThe Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0095Full text available |
| 8 |
Material Type: Article
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Customer experience: fundamental premises and implications for researchJournal of the Academy of Marketing Science, 2020-07, Vol.48 (4), p.630-648 [Peer Reviewed Journal]The Author(s) 2020 ;COPYRIGHT 2020 Springer ;The Author(s) 2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00718-xFull text available |
| 9 |
Material Type: Book
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Looking behind the Label: Global Industries and the Conscientious Consumer2015 Indiana University Press ;ISBN: 0253016487 ;ISBN: 9780253016485 ;ISBN: 0253016622 ;ISBN: 9780253016621 ;EISBN: 0253016622 ;EISBN: 9780253016621 ;OCLC: 908447697Full text available |
| 10 |
Material Type: Article
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Neuromarketing: Ethical Implications of its Use and Potential MisuseJournal of business ethics, 2017-09, Vol.144 (4), p.799-811 [Peer Reviewed Journal]Springer Science+Business Media B.V. 2017 ;Springer Science+Business Media Dordrecht 2016 ;Journal of Business Ethics is a copyright of Springer, 2017. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-016-3059-0Full text available |
| 11 |
Material Type: Article
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Acting on anger: Cultural value moderators of the effects of consumer animosityJournal of international business studies, 2021-10, Vol.52 (8), p.1591-1615 [Peer Reviewed Journal]Academy of International Business 2019 ;Academy of International Business 2019. ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/s41267-019-00289-7Full text available |
| 12 |
Material Type: Article
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A strategic framework for artificial intelligence in marketingJournal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.30-50 [Peer Reviewed Journal]The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00749-9Full text available |
| 13 |
Material Type: Article
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Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousnessJournal of international business studies, 2011-02, Vol.42 (2), p.285-306 [Peer Reviewed Journal]Copyright © 2011 Academy of International Business ;Academy of International Business 2010 ;Academy of International Business 2011 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2010.16Full text available |
| 14 |
Material Type: Article
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Cosmopolitan consumers as a target group for segmentationJournal of international business studies, 2012-04, Vol.43 (3), p.285-305 [Peer Reviewed Journal]2012 Academy of International Business ;Academy of International Business 2011 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2011.51Full text available |
| 15 |
Material Type: Article
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Consumer Reactions to Corporate Tax Strategies: Effects on Corporate Reputation and Purchasing BehaviorJournal of business ethics, 2014-08, Vol.123 (2), p.309-326 [Peer Reviewed Journal]Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1843-7 ;CODEN: JBUEDJFull text available |
| 16 |
Material Type: Article
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An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-businessElectronic markets, 2021-03, Vol.31 (1), p.181-195 [Peer Reviewed Journal]Institute of Applied Informatics at University of Leipzig 2019 ;Electronic Markets is a copyright of Springer, (2019). All Rights Reserved. ;Institute of Applied Informatics at University of Leipzig 2019. ;ISSN: 1019-6781 ;EISSN: 1422-8890 ;DOI: 10.1007/s12525-019-00347-wFull text available |
| 17 |
Material Type: Book
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Compassion, Inc: how corporate America blurs the line between what we buy, who we are, and those we help2012 Mara Einstein ;ISBN: 9780520266520 ;ISBN: 0520266528 ;EISBN: 0520951638 ;EISBN: 9780520951631 ;OCLC: 785782250 ;LCCallNum: HD60Full text available |
| 18 |
Material Type: Article
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Research on Innovation: A Review and Agenda for Marketing ScienceMarketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.687-717 [Peer Reviewed Journal]Copyright 2006 INFORMS ;COPYRIGHT 2006 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0144 ;CODEN: MARSE5Full text available |
| 19 |
Material Type: Article
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How the burdens of ownership promote consumer usage of access-based servicesMarketing letters, 2016-09, Vol.27 (3), p.569-577 [Peer Reviewed Journal]Springer Science+Business Media 2016 ;Springer Science+Business Media New York 2015 ;Springer Science+Business Media New York 2016 ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-015-9366-xFull text available |
| 20 |
Material Type: Article
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Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluationJournal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.422-448 [Peer Reviewed Journal]Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00706-1Full text available |
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