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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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Understanding B2B customer journeys for complex digital services: The case of cloud computinginfo:eu-repo/semantics/OpenAccess ;ISSN: 0019-8501 ;EISSN: 1873-2062Digital Resources/Online E-Resources |
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Too Good to be Nice: The interplay between the Cause marketing and information acquisitionPloS one, 2024-05, Vol.19 (5), p.e0299157-e0299157 [Peer Reviewed Journal]Copyright: © 2024 Li, Yang. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2024 Public Library of Science ;2024 Li, Yang 2024 Li, Yang ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0299157 ;PMID: 38781196Full text available |
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Exploring the crossroads between digital servitization and sustainability from a business marketing perspectiveItalian Journal of Marketing, 2024, Vol.2024 (2), p.225-243 [Peer Reviewed Journal]The Author(s) 2024 ;ISSN: 2662-3323 ;EISSN: 2662-3331 ;DOI: 10.1007/s43039-024-00091-wDigital Resources/Online E-Resources |
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The IMP research on business networks: a systematic literature review and research agendaItalian Journal of Marketing, 2024, Vol.2024 (2), p.149-175 [Peer Reviewed Journal]The Author(s) 2024 ;ISSN: 2662-3323 ;EISSN: 2662-3331 ;DOI: 10.1007/s43039-024-00096-5Digital Resources/Online E-Resources |
| 5 |
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EMPOWERMENT OF PRODUCT PROCESSING, LICENSING, AND MARKETING ON MICRO-ENTERPRISE OF IBU NYAI’S PISANG SALEAs-Sidanah, 2024-04, Vol.6 (1), p.1-16 [Peer Reviewed Journal]ISSN: 2656-5161 ;EISSN: 2686-0643 ;DOI: 10.35316/assidanah.v6i1.1-16Digital Resources/Online E-Resources |
| 6 |
Material Type: Article
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INNOVATIVE APPLICATIONS IN BUSINESSES: AN EVALUATION ON GENERATIVE ARTIFICIAL INTELLIGENCEAmfiteatru economic, 2024-05, Vol.26 (66), p.511-530 [Peer Reviewed Journal]2024. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2024/66/511Full text available |
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Farmers' Markets: An Analysis of the Determinants of Consumers' Attitudes and BehaviorAsian journal of agriculture and rural development, 2021-01, Vol.11 (1), p.63-70ISSN: 2224-4433 ;EISSN: 2224-4433 ;DOI: 10.22004/ag.econ.342313Full text available |
| 8 |
Material Type: Article
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ESG News Sentiment and Stock Price Reactions: A Comprehensive Investigation via BERTSchmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 2024-06, Vol.76 (2), p.197-244 [Peer Reviewed Journal]The Author(s) 2024 ;EISSN: 2366-6153 ;DOI: 10.1007/s41471-024-00185-3Full text available |
| 9 |
Material Type: Thesises (postgraduate)
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Strategic integration of marketing communications capability – Insights from Irish companiesAttribution-NonCommercial-NoDerivs 3.0 Ireland CC BY-NC-ND 3.0 IE https://creativecommons.org/licenses/by-nc-nd/3.0/ie/ https://creativecommons.org/licenses/by-nc-nd/3.0/ieDigital Resources/Online E-Resources |
| 10 |
Material Type: Article
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Pay it Forward and Free your Data! Fear in the Way of Data Sharing in Management Researchopen access https://purl.org/coar/access_right/c_abf2 CC-BY https://creativecommons.org/licenses/by/4.0/ free_to_readDigital Resources/Online E-Resources |
| 11 |
Material Type: Article
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Mandatory nutrition attributes labeling and consumer demand: a structural approach analysis of the US soft drink marketAgricultural and food economics, 2024-12, Vol.12 (1), p.15-25 [Peer Reviewed Journal]The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2193-7532 ;DOI: 10.1186/s40100-024-00309-7Full text available |
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Material Type: Article
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LA VENTAJA COMPETITIVA EN LA INDUSTRIA DEL MEZCAL UN ESTUDIO DESDE PYMES COMERCIALIZADORAS /THE COMPETITIVE ADVANTAGE IN THE MEZCAL INDUSTRY A STUDY FROM SME MARKETERS /VANTAGEM COMPETITIVA NO INDUSTRIA MEZCAL UM ESTUDO DE COMERCIANTES DE PMESInterciencia, 2024-04, Vol.49 (2), p.248 [Peer Reviewed Journal]COPYRIGHT 2024 Interciencia Association ;ISSN: 0378-1844Full text available |
| 13 |
Material Type: Thesises (postgraduate)
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Social marketing: The role of Facebook as a digital technology for social mechanisms and behaviour change in the context of obesity and healthy lifestylesAttribution-NonCommercial-NoDerivs 3.0 Ireland CC BY-NC-ND 3.0 IE CC BY-NC-ND 3.0 IE https://creativecommons.org/licenses/by-nc-nd/3.0/ie/ https://creativecommons.org/licenses/by-nc-nd/3.0/ie/ https://creativecommons.org/licenses/by-nc-nd/3.0/ieDigital Resources/Online E-Resources |
| 14 |
Material Type: Article
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LA VENTAJA COMPETITIVA EN LA INDUSTRIA DEL MEZCAL UN ESTUDIO DESDE PYMES COMERCIALIZADORASInterciencia, 2024-04, Vol.49 (4), p.248-257 [Peer Reviewed Journal]Copyright Interciencia Apr 2024 ;ISSN: 0378-1844 ;EISSN: 2244-7776Full text available |
| 15 |
Material Type: Thesises (postgraduate)
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Ireland’s agri-food and drink sector: The correlation between eWOM initiatives and employee brand advocacyAttribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ieDigital Resources/Online E-Resources |
| 16 |
Material Type: Article
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Everything you should know about ad awards judging and juries: How to get selected to serve as a juror for awards shows such as Cannes LionsAdvertising Age, 2024-06, Vol.95 (2), p.16Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
| 17 |
Material Type: Thesises (postgraduate)
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Understanding port performance: An examination of challenges in the contextualisation of performance in support of policy design in the port sectorAttribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ieDigital Resources/Online E-Resources |
| 18 |
Material Type: Thesises (postgraduate)
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The role of social marketing in behavioural change for a circular economy: Exploring the value-action gap for routine purchases in a competitive retail settingAttribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ieDigital Resources/Online E-Resources |
| 19 |
Material Type: Thesises (postgraduate)
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The influence of prior knowledge and distributional justice messaging on recipient cognitionAttribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ieDigital Resources/Online E-Resources |
| 20 |
Material Type: Thesises (postgraduate)
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Expansion and augmentation of social marketing theory and practice with systems science and mechanism, action, structure (MAS) theory to explore dynamic complexity and leverage points pertinent to the Galway cycling systemAttribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ieDigital Resources/Online E-Resources |
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