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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case StudyInternational review of management and marketing, 2023-05, Vol.13 (3), p.16-24 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14320Full text available |
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The influence of perceived value on purchase intention in social commerce contextInternet research, 2017-08, Vol.27 (4), p.772-785 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-06-2016-0164Full text available |
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Understanding the role of influencers on live streaming platforms: when tipping makes the differenceEuropean journal of marketing, 2022-11, Vol.56 (10), p.2677-2697 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0815Full text available |
| 4 |
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How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) frameworkAslib journal of information management, 2020-11, Vol.72 (4), p.463-488 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 2050-3806 ;DOI: 10.1108/AJIM-11-2019-0308Full text available |
| 5 |
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How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distanceInternational marketing review, 2022-11, Vol.39 (6), p.1390-1416 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2021-0007Full text available |
| 6 |
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Impact of green packaging design on green purchase intentionSocial behavior and personality, 2024-04, Vol.52 (4), p.1-13 [Peer Reviewed Journal]COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12893Full text available |
| 7 |
Material Type: Article
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An empirical study of consumers intention to purchase energy efficient appliancesSocial responsibility journal, 2021-05, Vol.17 (4), p.489-507 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-11-2019-0378Full text available |
| 8 |
Material Type: Article
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Exciting red and competent blue: the importance of color in marketingJournal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDEFull text available |
| 9 |
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Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brandsInternational marketing review, 2023-02, Vol.40 (1), p.49-79 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-08-2021-0260Full text available |
| 10 |
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Assessing Consumer Behavior in Sustainable Product Markets: A Structural Equation Modeling Approach with Partial Least Squares AnalysisSustainability, 2024-04, Vol.16 (8), p.3400 [Peer Reviewed Journal]2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2071-1050 ;DOI: 10.3390/su16083400Full text available |
| 11 |
Material Type: Article
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Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brandsThe journal of product & brand management, 2019-11, Vol.28 (7), p.830-848 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1842Full text available |
| 12 |
Material Type: Article
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The “indie” premium: how independent firms create product value across culturesInternational marketing review, 2022-11, Vol.39 (6), p.1353-1389 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-04-2021-0157Full text available |
| 13 |
Material Type: Article
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The effects of consumer esports videogame engagement on consumption behaviorsThe journal of product & brand management, 2021-11, Vol.30 (8), p.1194-1211 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2020-2839Full text available |
| 14 |
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The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segmentAsia Pacific journal of marketing and logistics, 2022-11, Vol.34 (10), p.2184-2206 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2021-0221Full text available |
| 15 |
Material Type: Article
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The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trustJournal of research in interactive marketing, 2022-12, Vol.16 (4), p.648-664 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-03-2021-0072Full text available |
| 16 |
Material Type: Article
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Religiosity and subjective norm in waqf intention: The mediating role of attitudeInternational Journal of Research in Business and Social Science, 2022-11, Vol.11 (8), p.264-275 [Peer Reviewed Journal]Copyright Society for the Study of Business and Finance 2022 ;ISSN: 2147-4478 ;EISSN: 2147-4478 ;DOI: 10.20525/ijrbs.v11i8.2120Full text available |
| 17 |
Material Type: Article
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Retail price discount depth and perceived quality uncertaintyJournal of retailing, 2022-10, Vol.98 (3), p.542-557 [Peer Reviewed Journal]2021 ;Copyright Elsevier Limited Oct 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.12.001Full text available |
| 18 |
Material Type: Article
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Re-examining green purchase behaviour and the green consumer profile: new evidencesManagement decision, 2012-05, Vol.50 (5), p.972-988 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251741211227726 ;CODEN: MANDA4Full text available |
| 19 |
Material Type: Article
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Peer-to-peer accommodation amid COVID-19: the effects of Airbnb cleanliness information on guests’ trust and behavioral intentionsInternational journal of contemporary hospitality management, 2023-03, Vol.35 (4), p.1219-1237 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-12-2021-1508Full text available |
| 20 |
Material Type: Article
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The role of virtual try-on technology in online purchase decision from consumers’ aspectInternet research, 2019-06, Vol.29 (3), p.529-551 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-12-2017-0540Full text available |
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