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1
O papel das emoções do consumidor em situações de discrepância de desconto
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O papel das emoções do consumidor em situações de discrepância de desconto

Revista brasileira de marketing, 2023-01, Vol.22 (1), p.121

2023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.21516

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2
“Difícil de ler, Difícil de Acreditar”: Efeitos da (Dis)fluência na credibilidade de eWOMs e intenções de compra
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“Difícil de ler, Difícil de Acreditar”: Efeitos da (Dis)fluência na credibilidade de eWOMs e intenções de compra

Revista brasileira de marketing, 2023-01, Vol.22 (1), p.169

2023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.21421

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3
Variáveis comportamentais do consumidor em relação aos produtos verdes: uma revisão sistemática de literatura
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Variáveis comportamentais do consumidor em relação aos produtos verdes: uma revisão sistemática de literatura

Revista brasileira de marketing, 2022-07, Vol.21 (4), p.1307

2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i4.20016

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4
Que tal uma carne alternativa? O efeito da neofobia e dos afetos negativos na intenção em comprar substitutos da carne
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Que tal uma carne alternativa? O efeito da neofobia e dos afetos negativos na intenção em comprar substitutos da carne

Revista brasileira de marketing, 2022-07, Vol.21 (4), p.1244

2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i4.20166

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5
Explorando os antecedentes da lealdade na perspectiva do consumidor varejista de e-commerce no Brasil
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Explorando os antecedentes da lealdade na perspectiva do consumidor varejista de e-commerce no Brasil

Revista brasileira de marketing, 2023-01, Vol.22 (1), p.301-380

2023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.17710

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6
ESTUDO DA INTENÇÃO DE COMPRA DE CERVEJAS ARTESANAIS
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ESTUDO DA INTENÇÃO DE COMPRA DE CERVEJAS ARTESANAIS

Revista Pensamento Contemporâneo em Administração, 2024-01, Vol.18 (1), p.106-127 [Peer Reviewed Journal]

2024. This work is published under https://periodicos.uff.br/pca/about/editorialPolicies (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 1982-2596 ;DOI: 10.12712/rpca.vl8il.60421

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7
Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts
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Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts

Journal of theoretical and applied electronic commerce research, 2021-01, Vol.16 (1), p.1-17 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762021000100102

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8
Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations
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Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations

Revista colombiana de psicología, 2023-06, Vol.32 (1), p.83-101 [Peer Reviewed Journal]

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. ;ISSN: 0121-5469 ;EISSN: 2344-8644 ;DOI: 10.15446/rcp.v32n1.92739

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9
ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies
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ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies

RAUSP management journal, 2023-11, Vol.58 (4), p.363-369 [Peer Reviewed Journal]

Mário Duarte Dos Santos Machado and Paulo Henrique Bertucci Ramos. ;Mário Duarte Dos Santos Machado and Paulo Henrique Bertucci Ramos. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 2531-0488 ;EISSN: 2531-0488 ;DOI: 10.1108/RAUSP-10-2023-275

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10
HOW SOCIAL MEDIA AFFECTS THE PURCHASE INTENTIONS OF FEMALE CONSUMERS IN MACAO - WATCHING BEAUTY AND COSMETICS PRODUCT EXPERIENCE VIDEOS ON YOUTUBE
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HOW SOCIAL MEDIA AFFECTS THE PURCHASE INTENTIONS OF FEMALE CONSUMERS IN MACAO - WATCHING BEAUTY AND COSMETICS PRODUCT EXPERIENCE VIDEOS ON YOUTUBE

Revista Gestão em Análise, 2022-09, Vol.11 (3), p.107-118 [Peer Reviewed Journal]

ISSN: 1984-7297 ;EISSN: 2359-618X ;DOI: 10.12662/2359-618xregea.v11i3.p107-118.2022

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11
Purchase intention of organic food under the influence of attributes, consumer trust and perceived value
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Purchase intention of organic food under the influence of attributes, consumer trust and perceived value

Revista de gestão, 2019-07, Vol.26 (3), p.198-211 [Peer Reviewed Journal]

Isabelle Cristina Galindo Curvelo, Eluiza Alberto de Morais Watanabe and Solange Alfinito ;2019. This work is published under http://creativecommons.org/licences/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-8736 ;ISSN: 1809-2276 ;EISSN: 2177-8736 ;DOI: 10.1108/REGE-01-2018-0010

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12
Femvertising and its impact on psychological reactance and purchase intention of Mexican female consumers
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Femvertising and its impact on psychological reactance and purchase intention of Mexican female consumers

Mercados y Negocios, 2023-05, Vol.24 (49), p.43-64 [Peer Reviewed Journal]

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1665-7039 ;ISSN: 2594-0163 ;EISSN: 2594-0163 ;DOI: 10.32870/myn.vi49.7694

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13
Antioxidant activity, sensory analysis and acceptability of red fruit juice supplemented with Brazilian green propolis
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Article
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Antioxidant activity, sensory analysis and acceptability of red fruit juice supplemented with Brazilian green propolis

Ciência e tecnologia de alimentos, 2022-01, Vol.42 [Peer Reviewed Journal]

This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0101-2061 ;ISSN: 1678-457X ;EISSN: 1678-457X ;DOI: 10.1590/fst.13521

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14
Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents
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Article
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Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents

Journal of theoretical and applied electronic commerce research, 2021-05, Vol.16 (2), p.101-115 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762021000200107

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15
The relationship between green packaging awareness, initiatives, and behavior: an exploratory study on India rural population
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The relationship between green packaging awareness, initiatives, and behavior: an exploratory study on India rural population

RAUSP management journal, 2023-11, Vol.58 (4), p.286-317 [Peer Reviewed Journal]

Hesil Jerda George, Sahayaselvi Susainathan and Satyanarayana Parayitam. ;Hesil Jerda George, Sahayaselvi Susainathan and Satyanarayana Parayitam. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 2531-0488 ;EISSN: 2531-0488 ;DOI: 10.1108/RAUSP-11-2022-0240

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16
Customer-based brand equity and customer behavioral intention: evidence from insurance service
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Article
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Customer-based brand equity and customer behavioral intention: evidence from insurance service

Revista brasileira de marketing, 2023-02, Vol.22 (1), p.439-468

2023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.20256

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17
Omnichannel as a Consumer-Based Marketing Strategy
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Omnichannel as a Consumer-Based Marketing Strategy

Revista de administração contemporânea, 2023-07, Vol.27 (4), p.1-16 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1415-6555 ;ISSN: 1982-7849 ;EISSN: 1982-7849 ;DOI: 10.1590/1982-7849rac2023220327.en

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18
Going Viral on Advertising YouTube Video: Detecting the Influences
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Going Viral on Advertising YouTube Video: Detecting the Influences

Revista de administração contemporânea, 2023-07, Vol.27 (4), p.1-18 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1415-6555 ;ISSN: 1982-7849 ;EISSN: 1982-7849 ;DOI: 10.1590/1982-7849rac2023220300.en

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19
GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR
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GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR

RAM. Revista de Administração Mackenzie, 2017-10, Vol.18 (5), p.12-38 [Peer Reviewed Journal]

Copyright Mackenzie Presbyterian University Sep/Oct 2017 ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1518-6776 ;ISSN: 1678-6971 ;EISSN: 1678-6971 ;DOI: 10.1590/1678-69712017/administracao.v18n5p12-38

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20
Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights
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Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights

Revista de administração contemporânea, 2023-07, Vol.27 (4), p.1-7 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1415-6555 ;ISSN: 1982-7849 ;EISSN: 1982-7849 ;DOI: 10.1590/1982-7849rac2023230141.en

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