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O papel das emoções do consumidor em situações de discrepância de descontoRevista brasileira de marketing, 2023-01, Vol.22 (1), p.1212023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.21516Full text available |
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“Difícil de ler, Difícil de Acreditar”: Efeitos da (Dis)fluência na credibilidade de eWOMs e intenções de compraRevista brasileira de marketing, 2023-01, Vol.22 (1), p.1692023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.21421Full text available |
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Variáveis comportamentais do consumidor em relação aos produtos verdes: uma revisão sistemática de literaturaRevista brasileira de marketing, 2022-07, Vol.21 (4), p.13072022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i4.20016Full text available |
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Que tal uma carne alternativa? O efeito da neofobia e dos afetos negativos na intenção em comprar substitutos da carneRevista brasileira de marketing, 2022-07, Vol.21 (4), p.12442022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i4.20166Full text available |
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Explorando os antecedentes da lealdade na perspectiva do consumidor varejista de e-commerce no BrasilRevista brasileira de marketing, 2023-01, Vol.22 (1), p.301-3802023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.17710Full text available |
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ESTUDO DA INTENÇÃO DE COMPRA DE CERVEJAS ARTESANAISRevista Pensamento Contemporâneo em Administração, 2024-01, Vol.18 (1), p.106-127 [Peer Reviewed Journal]2024. This work is published under https://periodicos.uff.br/pca/about/editorialPolicies (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 1982-2596 ;DOI: 10.12712/rpca.vl8il.60421Full text available |
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Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological ContractsJournal of theoretical and applied electronic commerce research, 2021-01, Vol.16 (1), p.1-17 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762021000100102Full text available |
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Material Type: Article
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Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural EquationsRevista colombiana de psicología, 2023-06, Vol.32 (1), p.83-101 [Peer Reviewed Journal]This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. ;ISSN: 0121-5469 ;EISSN: 2344-8644 ;DOI: 10.15446/rcp.v32n1.92739Full text available |
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ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategiesRAUSP management journal, 2023-11, Vol.58 (4), p.363-369 [Peer Reviewed Journal]Mário Duarte Dos Santos Machado and Paulo Henrique Bertucci Ramos. ;Mário Duarte Dos Santos Machado and Paulo Henrique Bertucci Ramos. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 2531-0488 ;EISSN: 2531-0488 ;DOI: 10.1108/RAUSP-10-2023-275Full text available |
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HOW SOCIAL MEDIA AFFECTS THE PURCHASE INTENTIONS OF FEMALE CONSUMERS IN MACAO - WATCHING BEAUTY AND COSMETICS PRODUCT EXPERIENCE VIDEOS ON YOUTUBERevista Gestão em Análise, 2022-09, Vol.11 (3), p.107-118 [Peer Reviewed Journal]ISSN: 1984-7297 ;EISSN: 2359-618X ;DOI: 10.12662/2359-618xregea.v11i3.p107-118.2022Full text available |
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Purchase intention of organic food under the influence of attributes, consumer trust and perceived valueRevista de gestão, 2019-07, Vol.26 (3), p.198-211 [Peer Reviewed Journal]Isabelle Cristina Galindo Curvelo, Eluiza Alberto de Morais Watanabe and Solange Alfinito ;2019. This work is published under http://creativecommons.org/licences/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-8736 ;ISSN: 1809-2276 ;EISSN: 2177-8736 ;DOI: 10.1108/REGE-01-2018-0010Full text available |
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Femvertising and its impact on psychological reactance and purchase intention of Mexican female consumersMercados y Negocios, 2023-05, Vol.24 (49), p.43-64 [Peer Reviewed Journal]This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1665-7039 ;ISSN: 2594-0163 ;EISSN: 2594-0163 ;DOI: 10.32870/myn.vi49.7694Full text available |
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Material Type: Article
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Antioxidant activity, sensory analysis and acceptability of red fruit juice supplemented with Brazilian green propolisCiência e tecnologia de alimentos, 2022-01, Vol.42 [Peer Reviewed Journal]This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0101-2061 ;ISSN: 1678-457X ;EISSN: 1678-457X ;DOI: 10.1590/fst.13521Full text available |
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Material Type: Article
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Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online ContentsJournal of theoretical and applied electronic commerce research, 2021-05, Vol.16 (2), p.101-115 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762021000200107Full text available |
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15 |
Material Type: Article
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The relationship between green packaging awareness, initiatives, and behavior: an exploratory study on India rural populationRAUSP management journal, 2023-11, Vol.58 (4), p.286-317 [Peer Reviewed Journal]Hesil Jerda George, Sahayaselvi Susainathan and Satyanarayana Parayitam. ;Hesil Jerda George, Sahayaselvi Susainathan and Satyanarayana Parayitam. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 2531-0488 ;EISSN: 2531-0488 ;DOI: 10.1108/RAUSP-11-2022-0240Full text available |
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Customer-based brand equity and customer behavioral intention: evidence from insurance serviceRevista brasileira de marketing, 2023-02, Vol.22 (1), p.439-4682023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.20256Full text available |
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17 |
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Omnichannel as a Consumer-Based Marketing StrategyRevista de administração contemporânea, 2023-07, Vol.27 (4), p.1-16 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1415-6555 ;ISSN: 1982-7849 ;EISSN: 1982-7849 ;DOI: 10.1590/1982-7849rac2023220327.enFull text available |
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Going Viral on Advertising YouTube Video: Detecting the InfluencesRevista de administração contemporânea, 2023-07, Vol.27 (4), p.1-18 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1415-6555 ;ISSN: 1982-7849 ;EISSN: 1982-7849 ;DOI: 10.1590/1982-7849rac2023220300.enFull text available |
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GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIORRAM. Revista de Administração Mackenzie, 2017-10, Vol.18 (5), p.12-38 [Peer Reviewed Journal]Copyright Mackenzie Presbyterian University Sep/Oct 2017 ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1518-6776 ;ISSN: 1678-6971 ;EISSN: 1678-6971 ;DOI: 10.1590/1678-69712017/administracao.v18n5p12-38Full text available |
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Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars InsightsRevista de administração contemporânea, 2023-07, Vol.27 (4), p.1-7 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1415-6555 ;ISSN: 1982-7849 ;EISSN: 1982-7849 ;DOI: 10.1590/1982-7849rac2023230141.enFull text available |