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De Gruyter Open Access Journals
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived InnovationJournal of Intercultural Management, 2023-12, Vol.15 (4), p.39-65 [Peer Reviewed Journal]EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0017Full text available |
| 2 |
Material Type: Article
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How online reviews affect purchase intention: A meta-analysis across contextual and cultural factorsData and information management, 2023-11, p.100058, Article 100058 [Peer Reviewed Journal]ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.1016/j.dim.2023.100058Full text available |
| 3 |
Material Type: Article
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The Effect of Factors of E-marketing on Purchase Decision in MSME's snack product: A case study in PT. Saikho Indo KreatifManagement (Zielona Góra), 2023-10, Vol.27 (1), p.157-183 [Peer Reviewed Journal]Copyright University of Zielona Góra, Faculty of Economics and Management 2023 ;ISSN: 2299-193X ;ISSN: 1429-9321 ;EISSN: 2299-193X ;DOI: 10.58691/man/172050Full text available |
| 4 |
Material Type: Article
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Digital Content Marketing and EWOM: A Mediational Serial ApproachBusiness Systems Research, 2023-12, Vol.14 (2), p.24-43 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1847-8344 ;EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0010Full text available |
| 5 |
Material Type: Article
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Consumer Behaviour: Impact of Social and Environmental SustainabilityMarketynh i menedz͡h︡ment innovat͡s︡iĭ, 2024-03, Vol.15 (1), p.1-240 [Peer Reviewed Journal]ISSN: 2218-4511 ;EISSN: 2227-6718Full text available |
| 6 |
Material Type: Article
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E-commerce Live Streaming Interaction Quality, Immersion Experience and Consumer Purchase IntentionApplied mathematics and nonlinear sciences, 2024-01, Vol.9 (1) [Peer Reviewed Journal]EISSN: 2444-8656 ;DOI: 10.2478/amns-2024-1401Full text available |
| 7 |
Material Type: Article
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Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase IntentionFibres & textiles in Eastern Europe, 2022-10, Vol.30 (5), p.1-7 [Peer Reviewed Journal]ISSN: 2300-7354 ;EISSN: 2300-7354 ;DOI: 10.2478/ftee-2022-0038Full text available |
| 8 |
Material Type: Article
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Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase IntentionJournal of Intercultural Management, 2023-03, Vol.15 (1), p.4-40 [Peer Reviewed Journal]EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0001Full text available |
| 9 |
Material Type: Article
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Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experimentData and information management, 2022-10, Vol.6 (4), p.100022, Article 100022 [Peer Reviewed Journal]2022 The Authors ;ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.1016/j.dim.2022.100022Full text available |
| 10 |
Material Type: Article
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The influence of ecological concern on green purchase behaviorManagement & marketing (Bucharest, Romania), 2021-09, Vol.16 (3), p.246-267 [Peer Reviewed Journal]2021. This work is published under http://creativecommons.org/licenses/by-nc-nd/3.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2021-0015Full text available |
| 11 |
Material Type: Article
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Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR ModelCentral European Management Journal, 2021-12, Vol.29 (4), p.124-148 [Peer Reviewed Journal]ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.62Full text available |
| 12 |
Material Type: Article
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The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factorsHolistica : Journal of business and public administration, 2019-12, Vol.10 (3), p.53-74 [Peer Reviewed Journal]ISSN: 2067-9785 ;EISSN: 2067-9785 ;DOI: 10.2478/hjbpa-2019-0029Full text available |
| 13 |
Material Type: Article
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The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone MarketJournal of Social and Economic Statistics, 2021-12, Vol.10 (1), p.30-42 [Peer Reviewed Journal]ISSN: 2285-388X ;EISSN: 2285-388X ;DOI: 10.2478/jses-2021-0003Full text available |
| 14 |
Material Type: Article
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Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital spaceManagement & marketing (Bucharest, Romania), 2023-12, Vol.18 (4), p.537-555 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0029Full text available |
| 15 |
Material Type: Article
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Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory studyManagement & marketing (Bucharest, Romania), 2023-12, Vol.18 (4), p.556-576 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0030Full text available |
| 16 |
Material Type: Article
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Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challengesManagement & marketing (Bucharest, Romania), 2023-12, Vol.18 (1), p.474-495 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0026Full text available |
| 17 |
Material Type: Article
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Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical StudyMarketing Instytucji Naukowych i Badawczych, 2023-12, Vol.50 (4), p.93-114 [Peer Reviewed Journal]ISSN: 2353-8414 ;EISSN: 2353-8414 ;DOI: 10.2478/minib-2023-0024Full text available |
| 18 |
Material Type: Article
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Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?Business Systems Research, 2023-12, Vol.14 (2), p.158-172 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1847-8344 ;EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0017Full text available |
| 19 |
Material Type: Article
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The Influence of E-Servicescape on Mobile Shopping Intention: The Mediating Role of Customer SatisfactionHolistica : Journal of business and public administration, 2021-08, Vol.12 (2), p.64-92 [Peer Reviewed Journal]ISSN: 2067-9785 ;EISSN: 2067-9785 ;DOI: 10.2478/hjbpa-2021-0015Full text available |
| 20 |
Material Type: Article
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Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in MalaysiaManagement & marketing (Bucharest, Romania), 2023-03, Vol.18 (1), p.53-77 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0004Full text available |
Results 1 - 20 of 45 for All Library Resources
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