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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Elements of Confusion in Newspaper Readership StudyJournal of marketing, 1948-01, Vol.12 (3), p.335 [Peer Reviewed Journal]Copyright American Marketing Association Jan 1948 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 2 |
Material Type: Article
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An evaluation of alternative rating devices for consumer researchJournal of marketing research, 1966-05, Vol.3 (2), p.193 [Peer Reviewed Journal]Copyright American Marketing Association May 1966 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;CODEN: JMKRAEFull text available |
| 3 |
Material Type: Article
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Wartime Guides for Your Business: Meaning and Use of PrioritiesBarron's national business and financial weekly, 1943-01, Vol.23 (1), p.8Copyright Dow Jones & Company Inc Jan 4, 1943 ;ISSN: 0005-6073Full text available |
| 4 |
Material Type: Article
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BARRON'S MAILBAG: JOB RATINGS URGEDBarron's National Business and Financial Weekly (1942-1987), 1952-09, Vol.32 (37), p.47Copyright Dow Jones & Company Inc Sep 15, 1952 ;ISSN: 0005-6073Full text available |
| 5 |
Material Type: Article
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Wartime Guides for Your Business: How to Obtain Critical Materials Under "PRP"Barron's national business and financial weekly, 1943-01, Vol.23 (3), p.7Copyright Dow Jones & Company Inc Jan 18, 1943 ;ISSN: 0005-6073Full text available |
| 6 |
Material Type: Article
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Do Bond Ratings Forecast the Market?: Issues Rated Do Not Always Hold Their Market Positions Relative to Other ClassificationsBarron's (1921-1942), 1934-12, Vol.14 (53), p.7Copyright Dow Jones & Company Inc Dec 31, 1934 ;ISSN: 1077-8039 ;EISSN: 2769-9692Full text available |
| 7 |
Material Type: Article
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Ascertaining National Goals: Project Aimscales: THE STRUCTURE OF THE AIMSCALES THE FUNCTIONING OF AIMSCALES THREE CRITERIA OF CALIBRATION THE SIGNIFICANCE OF PROJECT AIMSCALESThe American behavioral scientist (Beverly Hills), 1961-03, Vol.4 (7), p.11 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Mar 1961 ;ISSN: 0002-7642 ;EISSN: 1552-3381 ;CODEN: ABHSAUFull text available |
| 8 |
Material Type: Article
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POTENTIATION OF THE ANTIDEPRESSIVE EFFECT OF A MONOAMINE-OXIDASE INHIBITOR BY TRYPTOPHANThe Lancet (British edition), 1963-01, Vol.281 (7272), p.79-81 [Peer Reviewed Journal]1963 ;Copyright Elsevier Limited Jan 12, 1963 ;ISSN: 0140-6736 ;EISSN: 1474-547X ;DOI: 10.1016/S0140-6736(63)91084-5 ;PMID: 14022907Full text available |
| 9 |
Material Type: Article
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Marketing Aspects of the Renegotiation of War Contract PricesJournal of marketing, 1945-01, Vol.9 (3), p.3 [Peer Reviewed Journal]Copyright American Marketing Association Jan 1945 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 10 |
Material Type: Article
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Two Years of Commercial Operation of the Audimeter and the Nielsen Radio IndexJournal of marketing, 1945-01, Vol.9 (3), p.35 [Peer Reviewed Journal]Copyright American Marketing Association Jan 1945 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 11 |
Material Type: Article
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Some Empirical Observations on a Ten-Point Poor-to-Excellent ScaleJournal of marketing research, 1966-11, Vol.3 (4), p.388-390 [Peer Reviewed Journal]Copyright 1966 American Marketing Association ;Copyright American Marketing Association Nov 1966 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224376600300408 ;CODEN: JMKRAEFull text available |
| 12 |
Material Type: Article
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Paired Comparison Taste Tests: Some Food for ThoughtJournal of marketing research, 1966-02, Vol.3 (1), p.76-80 [Peer Reviewed Journal]Copyright 1966 American Marketing Association ;Copyright American Marketing Association Feb 1966 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224376600300109 ;CODEN: JMKRAEFull text available |
| 13 |
Material Type: Article
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Bond Ratings Before the Jury: The Market's Verdict--Some Flaws in the SystemBarron's (1921-1942), 1935-02, Vol.15 (8), p.5Copyright Dow Jones & Company Inc Feb 25, 1935 ;ISSN: 1077-8039 ;EISSN: 2769-9692Full text available |
| 14 |
Material Type: magazinearticle
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Which Stock, and Why?: Presenting the Individual-Stock Method for the Rating of StocksBarron's (Chicopee, Mass.), 1934-07, Vol.14 (30), p.6Copyright Dow Jones & Company Inc Jul 23, 1934 ;ISSN: 1077-8039 ;EISSN: 2769-9692Full text available |
| 15 |
Material Type: Article
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Innovators in the Study of the Legal Process: The Innovators and the Respondents Expertness and Activity The State of Legal Research INNOVATORS IN LEGAL STUDYThe American behavioral scientist (Beverly Hills), 1963-12, Vol.7 (SUPPLEMENT), p.48 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Dec 1963 ;ISSN: 0002-7642 ;EISSN: 1552-3381 ;CODEN: ABHSAUFull text available |
| 16 |
Material Type: Article
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AN APPRAISAL OF BASIC COMMUNICATION COURSESJournal of communication, 1962-12, Vol.12 (4), p.212-216 [Peer Reviewed Journal]Copyright Oxford University Press(England) Dec 1962 ;ISSN: 0021-9916 ;EISSN: 1460-2466 ;DOI: 10.1111/j.1460-2466.1962.tb01548.x ;CODEN: JCMNAAFull text available |
| 17 |
Material Type: Article
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AN EMPIRICALLY-DERIVED RATING SCALE FOR INTERCOLLEGIATE DISCUSSION SEQUENCESJournal of communication, 1956-06, Vol.6 (2), p.69-76 [Peer Reviewed Journal]Copyright Oxford University Press(England) Summer 1956 ;ISSN: 0021-9916 ;EISSN: 1460-2466 ;DOI: 10.1111/j.1460-2466.1956.tb02471.x ;CODEN: JCMNAAFull text available |
| 18 |
Material Type: Article
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Order Bias in a Mail SurveyJournal of marketing, 1953-07, Vol.17 (1), p.171 [Peer Reviewed Journal]Copyright American Marketing Association Jul 1952-Apr 1953 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 19 |
Material Type: Article
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Consumer-Financed Testing and Rating AgenciesJournal of marketing, 1951-07, Vol.16 (1), p.272-285 [Peer Reviewed Journal]Copyright American Marketing Association 1951 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 20 |
Material Type: Article
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A Low-Cost Method for Identifying TV AudiencesJournal of marketing, 1963-04, Vol.27 (2), p.13-16 [Peer Reviewed Journal]Copyright 1963 The American Marketing Association ;Copyright American Marketing Association Apr 1963 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224296302700203 ;CODEN: JMKTAKFull text available |
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