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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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Celebrity endorsements versus created spokespersons in advertising: a survey among studentsSouth African journal of economic and management sciences, 2011-08, Vol.12 (1), p.100-114 [Peer Reviewed Journal]This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 International License. ;ISSN: 1015-8812 ;ISSN: 2222-3436 ;EISSN: 2222-3436 ;DOI: 10.4102/sajems.v12i1.263Full text available |
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