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Market Research
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Market Research
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FOREWORDDirect Marketing Association (DMA). How Consumers Respond : a 360 Degree View for Direct Marketers, 2007, p.ICopyright Direct Marketing Association Aug 2007Digital Resources/Online E-Resources |
| 2 |
Material Type: Market Research
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AttitudesAmerican Men, 2008, p.5Copyright New Strategist Publications, Inc. 2008Digital Resources/Online E-Resources |
| 3 |
Material Type: Market Research
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METHODOLOGYDirect Marketing Association (DMA). How Consumers Respond : a 360 Degree View for Direct Marketers, 2007, p.XICopyright Direct Marketing Association Aug 2007Digital Resources/Online E-Resources |
| 4 |
Material Type: Market Research
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Section 3: Media Use in Direct Order CampaignsDirect Marketing Association (DMA). B-to-B Media Mix : Best Practices, 2007, p.17Copyright Direct Marketing Association Nov 2007Digital Resources/Online E-Resources |
| 5 |
Material Type: Market Research
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FOREWORDDirect Marketing Association (DMA). Web Analytics Report, 2007, p.ICopyright Direct Marketing Association Nov 2007Digital Resources/Online E-Resources |
| 6 |
Material Type: Market Research
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DMA 2009 Response Rate Report: Data to Benchmark All Your Marketing CampaignsThe DMA Response Rate Trends Report, 2009, p.0_1Copyright Direct Marketing Association Mar 2009Digital Resources/Online E-Resources |
| 7 |
Material Type: Market Research
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Part 1: Quantitative Analysis: Section 2: Determining the Sphere of InfluenceDirect Marketing Association (DMA). B-to-B Sphere of Influence : Best Practices in Reaching the Right Person, 2008, p.15Copyright Direct Marketing Association Jan 2008Digital Resources/Online E-Resources |
| 8 |
Material Type: Market Research
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Part 1: Quantitative Analysis: Section 5: DM Budget Allocation to Reaching Different Types of ContactsDirect Marketing Association (DMA). B-to-B Sphere of Influence : Best Practices in Reaching the Right Person, 2008, p.30Copyright Direct Marketing Association Jan 2008Digital Resources/Online E-Resources |
| 9 |
Material Type: Market Research
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Part 1: Quantitative Analysis: Section 3: Tailoring Messages to Different Contact TypesDirect Marketing Association (DMA). B-to-B Sphere of Influence : Best Practices in Reaching the Right Person, 2008, p.21Copyright Direct Marketing Association Jan 2008Digital Resources/Online E-Resources |
| 10 |
Material Type: Market Research
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Executive Summary 2Direct Marketing Association (DMA). B-to-B Sphere of Influence : Best Practices in Reaching the Right Person, 2008, p.4Copyright Direct Marketing Association Jan 2008Digital Resources/Online E-Resources |
| 11 |
Material Type: Market Research
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Part 1: Quantitative Analysis: Section 4: Spacing of TouchpointsDirect Marketing Association (DMA). B-to-B Sphere of Influence : Best Practices in Reaching the Right Person, 2008, p.28Copyright Direct Marketing Association Jan 2008Digital Resources/Online E-Resources |
| 12 |
Material Type: Market Research
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THE 2012 RESPONSE RATE REPORT: PERFORMANCE AND COST METRICS ACROSS DIRECT MEDIAThe DMA Response Rate Trends Report, 2012, p.0_2Copyright Direct Marketing Association Jun 2012Digital Resources/Online E-Resources |
| 13 |
Material Type: Market Research
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Using WEB ANALYTICS to INCREASE CONVERSIONS: 7. INTERNAL SEARCH DATADirect Marketing Association (DMA). Web Analytics Report, 2007, p.121Copyright Direct Marketing Association Nov 2007Digital Resources/Online E-Resources |
| 14 |
Material Type: Market Research
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Section 5: Media as Response MechanismsDirect Marketing Association (DMA). B-to-B Media Mix : Best Practices, 2007, p.37Copyright Direct Marketing Association Nov 2007Digital Resources/Online E-Resources |
| 15 |
Material Type: Market Research
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Section 1: Background on RespondentsDirect Marketing Association (DMA). B-to-B Media Mix : Best Practices, 2007, p.11Copyright Direct Marketing Association Nov 2007Digital Resources/Online E-Resources |
| 16 |
Material Type: Market Research
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Catalog: CHAPTER OVERVIEW: PART 2: PURCHASING DECISION ANALYSISDirect Marketing Association (DMA). How Consumers Respond : a 360 Degree View for Direct Marketers, 2007, p.56Copyright Direct Marketing Association Aug 2007Digital Resources/Online E-Resources |
| 17 |
Material Type: Market Research
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Direct Response Newspaper & Magazine: CHAPTER OVERVIEW: PART 2: PURCHASING DECISION ANALYSISDirect Marketing Association (DMA). How Consumers Respond : a 360 Degree View for Direct Marketers, 2007, p.151Copyright Direct Marketing Association Aug 2007Digital Resources/Online E-Resources |
| 18 |
Material Type: Market Research
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Catalog: Customer Prospecting vs. Customer Retention: CHAPTER OVERVIEW: PART 2: PURCHASING DECISION ANALYSISDirect Marketing Association (DMA). How Consumers Respond : a 360 Degree View for Direct Marketers, 2007, p.207Copyright Direct Marketing Association Aug 2007Digital Resources/Online E-Resources |
| 19 |
Material Type: Market Research
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Advertising Calls: Customer Prospecting vs. Customer Retention: CHAPTER OVERVIEW: PART 2: PURCHASING DECISION ANALYSISDirect Marketing Association (DMA). How Consumers Respond : a 360 Degree View for Direct Marketers, 2007, p.238Copyright Direct Marketing Association Aug 2007Digital Resources/Online E-Resources |
| 20 |
Material Type: Market Research
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Advertising Calls: CHAPTER OVERVIEW: PART 2: PURCHASING DECISION ANALYSISDirect Marketing Association (DMA). How Consumers Respond : a 360 Degree View for Direct Marketers, 2007, p.78Copyright Direct Marketing Association Aug 2007Digital Resources/Online E-Resources |
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