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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Customer Satisfaction, Cash Flow, and Shareholder ValueJournal of marketing, 2005-07, Vol.69 (3), p.115-130 [Peer Reviewed Journal]Copyright 2005 American Marketing Association ;Copyright (c) 2005 American Marketing Association. All rights reserved. ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.69.3.115.66364 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 2 |
Material Type: Article
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Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical IntegrationJournal of marketing, 2012-05, Vol.76 (3), p.130-147 [Peer Reviewed Journal]Copyright © 2012, American Marketing Association ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.10.0494Digital Resources/Online E-Resources |
| 3 |
Material Type: Article
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Consumer-Based Brand Equity and Firm RiskJournal of marketing, 2009-11, Vol.73 (6), p.47-60 [Peer Reviewed Journal]Copyright 2009 American Marketing Association ;Copyright American Marketing Association Nov 2009 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.73.6.47 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 4 |
Material Type: Article
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Customer Satisfaction and Stock Prices: High Returns, Low RiskJournal of marketing, 2006-01, Vol.70 (1), p.3-14 [Peer Reviewed Journal]Copyright 2006 American Marketing Association ;Copyright American Marketing Association Jan 2006 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.2006.70.1.3 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 5 |
Material Type: Article
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Measuring Marketing Productivity: Current Knowledge and Future DirectionsJournal of marketing, 2004-10, Vol.68 (4), p.76-89 [Peer Reviewed Journal]Copyright 2004 American Marketing Association ;Copyright American Marketing Association Oct 2004 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.68.4.76.42721 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 6 |
Material Type: Article
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Expanding the Role of Marketing: From Customer Equity to Market CapitalizationJournal of marketing, 2009-11, Vol.73 (6), p.119-136 [Peer Reviewed Journal]Copyright 2009 American Marketing Association ;Copyright American Marketing Association Nov 2009 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.73.6.119 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 7 |
Material Type: Article
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Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical EvidenceJournal of marketing, 2009-11, Vol.73 (6), p.154-166 [Peer Reviewed Journal]Copyright 2009 American Marketing Association ;Copyright American Marketing Association Nov 2009 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.73.6.154 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 8 |
Material Type: Article
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Revenue Premium as an Outcome Measure of Brand EquityJournal of marketing, 2003-10, Vol.67 (4), p.1-17 [Peer Reviewed Journal]Copyright 2003 American Marketing Association ;Copyright (c) 2003 American Marketing Association. All rights reserved. ;Copyright American Marketing Association Oct 2003 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.67.4.1.18688 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 9 |
Material Type: Article
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How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?Journal of marketing, 2004-10, Vol.68 (4), p.126-141 [Peer Reviewed Journal]Copyright 2004 American Marketing Association ;Copyright American Marketing Association Oct 2004 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.68.4.126.42735 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 10 |
Material Type: Article
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Balancing Risk and Return in a Customer PortfolioJournal of marketing, 2011-05, Vol.75 (3), p.1-17 [Peer Reviewed Journal]Copyright © 2011 American Marketing Association ;Copyright American Marketing Association May 2011 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.75.3.1 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 11 |
Material Type: Article
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Customer Equity: An Integral Part of Financial ReportingJournal of marketing, 2008-03, Vol.72 (2), p.1-14 [Peer Reviewed Journal]Copyright 2008 American Marketing Association ;Copyright American Marketing Association Mar 2008 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.72.2.1 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 12 |
Material Type: Article
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Dual Distribution and Intangible Firm Value: Franchising in Restaurant ChainsJournal of marketing, 2006-07, Vol.70 (3), p.120-135 [Peer Reviewed Journal]Copyright 2006 American Marketing Association ;Copyright American Marketing Association Jul 2006 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.70.3.120 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 13 |
Material Type: Article
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Product Innovations, Advertising, and Stock ReturnsJournal of marketing, 2009-01, Vol.73 (1), p.24-43 [Peer Reviewed Journal]Copyright 2009 American Marketing Association ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.73.1.024Digital Resources/Online E-Resources |
| 14 |
Material Type: Article
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Satisfaction, Complaint, and the Stock Value GapJournal of marketing, 2008-07, Vol.72 (4), p.29-43 [Peer Reviewed Journal]Copyright 2008 American Marketing Association ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.72.4.029Digital Resources/Online E-Resources |
| 15 |
Material Type: Article
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Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of MarketingJournal of marketing, 1999-01, Vol.63 (4_suppl1), p.168-179 [Peer Reviewed Journal]Copyright 1999 American Marketing Association ;Copyright American Marketing Association 1999 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429990634s116 ;CODEN: JMKTAKFull text available |
| 16 |
Material Type: Article
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Market-Based Assets and Shareholder Value: A Framework for AnalysisJournal of marketing, 1998-01, Vol.62 (1), p.2-18 [Peer Reviewed Journal]Copyright 1998 American Marketing Association ;Copyright American Marketing Association Jan 1998 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224299806200102 ;CODEN: JMKTAKFull text available |
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