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1
The impact of marketing mix on rendang products customer loyalty in the new normal era
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The impact of marketing mix on rendang products customer loyalty in the new normal era

IOP conference series. Earth and environmental science, 2024-05, Vol.1341 (1), p.012109 [Peer Reviewed Journal]

Published under licence by IOP Publishing Ltd. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1755-1307 ;EISSN: 1755-1315 ;DOI: 10.1088/1755-1315/1341/1/012109

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2
Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center
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Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center

PloS one, 2023-08, Vol.18 (8), p.e0286021-e0286021 [Peer Reviewed Journal]

Copyright: © 2023 Xu et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2023 Public Library of Science ;2023 Xu et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2023 Xu et al 2023 Xu et al ;2023 Xu et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0286021 ;PMID: 37561768

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3
Brand experience and customer citizenship behavior: the role of brand relationship quality
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Brand experience and customer citizenship behavior: the role of brand relationship quality

The Journal of consumer marketing, 2017-01, Vol.34 (3), p.268-280 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2016-1726

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4
Customer Relationship Management Based on SPRINT Classification Algorithm under Data Mining Technology
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Customer Relationship Management Based on SPRINT Classification Algorithm under Data Mining Technology

Computational intelligence and neuroscience, 2022, Vol.2022, p.6170335-11 [Peer Reviewed Journal]

Copyright © 2022 Yazhou Sun and Xueqing Tan. ;Copyright © 2022 Yazhou Sun and Xueqing Tan. This is an open access article distributed under the Creative Commons Attribution License (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. https://creativecommons.org/licenses/by/4.0 ;Copyright © 2022 Yazhou Sun and Xueqing Tan. 2022 ;ISSN: 1687-5265 ;EISSN: 1687-5273 ;DOI: 10.1155/2022/6170335 ;PMID: 35463233

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5
Customer win-back: the role of attributions and perceptions in customers’ willingness to return
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Customer win-back: the role of attributions and perceptions in customers’ willingness to return

Journal of the Academy of Marketing Science, 2016-03, Vol.44 (2), p.218-240 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2016 Springer ;Academy of Marketing Science 2016 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0453-6 ;CODEN: JAMSDE

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6
Brand love: the emotional bridge between experience and engagement, generation-M perspective
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Brand love: the emotional bridge between experience and engagement, generation-M perspective

The journal of product & brand management, 2019-03, Vol.28 (2), p.200-215 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1852

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7
The Role of Big Data and Predictive Analytics in Retailing
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The Role of Big Data and Predictive Analytics in Retailing

Journal of retailing, 2017-03, Vol.93 (1), p.79-95 [Peer Reviewed Journal]

2017 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2016.12.004 ;CODEN: JLREA3

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8
Social media engagement behavior: A framework for engaging customers through social media content
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Social media engagement behavior: A framework for engaging customers through social media content

European journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2017-0182

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9
Analysing the voice of customers by a hybrid fuzzy decision-making approach in a developing country's automotive market
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Analysing the voice of customers by a hybrid fuzzy decision-making approach in a developing country's automotive market

Management decision, 2022-02, Vol.60 (2), p.399-425 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-12-2019-1732

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10
Nature of brand love: examining its variable effect on engagement and well-being
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Article
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Nature of brand love: examining its variable effect on engagement and well-being

The journal of brand management, 2020-05, Vol.27 (3), p.284-299 [Peer Reviewed Journal]

Springer Nature Limited 2019 ;Springer Nature Limited 2019. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-019-00179-1

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11
Implementing social customer relationship management: A process framework and implications in tourism and hospitality
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Article
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Implementing social customer relationship management: A process framework and implications in tourism and hospitality

International journal of contemporary hospitality management, 2018-09, Vol.30 (7), p.2698-2726 [Peer Reviewed Journal]

Emerald Publishing Limited 2018 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-10-2015-0536

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12
Executing on a customer engagement strategy
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Executing on a customer engagement strategy

Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.289-293 [Peer Reviewed Journal]

Academy of Marketing Science 2017 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0513-6 ;CODEN: JAMSDE

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13
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
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Article
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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2019-0080

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14
Internal Quality and Job Satisfaction in Health Care Services
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Article
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Internal Quality and Job Satisfaction in Health Care Services

International journal of environmental research and public health, 2022-01, Vol.19 (3), p.1496 [Peer Reviewed Journal]

2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph19031496 ;PMID: 35162517

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15
Customer attractiveness, supplier satisfaction and preferred customer status: Introduction, definitions and an overarching framework
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Article
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Customer attractiveness, supplier satisfaction and preferred customer status: Introduction, definitions and an overarching framework

Industrial marketing management, 2012-11, Vol.41 (8), p.1178-1185 [Peer Reviewed Journal]

Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0019-8501 ;EISSN: 1873-2062 ;DOI: 10.1016/j.indmarman.2012.10.002

Digital Resources/Online E-Resources

16
Antecedents and consequences of chatbot initial trust
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Article
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Antecedents and consequences of chatbot initial trust

European journal of marketing, 2022-06, Vol.56 (6), p.1748-1771 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2020-0084

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17
Effect of commitment and customers’ satisfaction on the relationship between service quality and customer retention in rural banks in Makassar, Indonesia
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Article
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Effect of commitment and customers’ satisfaction on the relationship between service quality and customer retention in rural banks in Makassar, Indonesia

The Journal of management development, 2018-01, Vol.37 (1), p.53-64 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0262-1711 ;EISSN: 1758-7492 ;DOI: 10.1108/JMD-12-2016-0303

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18
Digital marketing for B2B organizations: structured literature review and future research directions
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Article
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Digital marketing for B2B organizations: structured literature review and future research directions

The Journal of business & industrial marketing, 2020-06, Vol.35 (7), p.1191-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-06-2019-0283

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19
Customer–brand engagement and Facebook fan-page “Like”-intention
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Article
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Customer–brand engagement and Facebook fan-page “Like”-intention

The journal of product & brand management, 2017-01, Vol.26 (2), p.120-134 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-02-2016-1102

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20
Learning latent representations of bank customers with the Variational Autoencoder
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Article
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Learning latent representations of bank customers with the Variational Autoencoder

Expert systems with applications, 2021-02 [Peer Reviewed Journal]

info:eu-repo/semantics/openAccess ;ISSN: 1873-6793 ;ISSN: 0957-4174 ;EISSN: 1873-6793 ;DOI: 10.1016/j.eswa.2020.114020

Digital Resources/Online E-Resources

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