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Material Type: Article
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The impact of marketing mix on rendang products customer loyalty in the new normal eraIOP conference series. Earth and environmental science, 2024-05, Vol.1341 (1), p.012109 [Peer Reviewed Journal]Published under licence by IOP Publishing Ltd. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1755-1307 ;EISSN: 1755-1315 ;DOI: 10.1088/1755-1315/1341/1/012109Full text available |
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Material Type: Article
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Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports centerPloS one, 2023-08, Vol.18 (8), p.e0286021-e0286021 [Peer Reviewed Journal]Copyright: © 2023 Xu et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2023 Public Library of Science ;2023 Xu et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2023 Xu et al 2023 Xu et al ;2023 Xu et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0286021 ;PMID: 37561768Full text available |
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Material Type: Article
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Brand experience and customer citizenship behavior: the role of brand relationship qualityThe Journal of consumer marketing, 2017-01, Vol.34 (3), p.268-280 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2016-1726Full text available |
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Material Type: Article
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Customer Relationship Management Based on SPRINT Classification Algorithm under Data Mining TechnologyComputational intelligence and neuroscience, 2022, Vol.2022, p.6170335-11 [Peer Reviewed Journal]Copyright © 2022 Yazhou Sun and Xueqing Tan. ;Copyright © 2022 Yazhou Sun and Xueqing Tan. This is an open access article distributed under the Creative Commons Attribution License (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. https://creativecommons.org/licenses/by/4.0 ;Copyright © 2022 Yazhou Sun and Xueqing Tan. 2022 ;ISSN: 1687-5265 ;EISSN: 1687-5273 ;DOI: 10.1155/2022/6170335 ;PMID: 35463233Full text available |
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Material Type: Article
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Customer win-back: the role of attributions and perceptions in customers’ willingness to returnJournal of the Academy of Marketing Science, 2016-03, Vol.44 (2), p.218-240 [Peer Reviewed Journal]Academy of Marketing Science 2015 ;COPYRIGHT 2016 Springer ;Academy of Marketing Science 2016 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0453-6 ;CODEN: JAMSDEFull text available |
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6 |
Material Type: Article
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Brand love: the emotional bridge between experience and engagement, generation-M perspectiveThe journal of product & brand management, 2019-03, Vol.28 (2), p.200-215 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1852Full text available |
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7 |
Material Type: Article
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The Role of Big Data and Predictive Analytics in RetailingJournal of retailing, 2017-03, Vol.93 (1), p.79-95 [Peer Reviewed Journal]2017 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2016.12.004 ;CODEN: JLREA3Full text available |
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8 |
Material Type: Article
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Social media engagement behavior: A framework for engaging customers through social media contentEuropean journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2017-0182Full text available |
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9 |
Material Type: Article
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Analysing the voice of customers by a hybrid fuzzy decision-making approach in a developing country's automotive marketManagement decision, 2022-02, Vol.60 (2), p.399-425 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-12-2019-1732Full text available |
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10 |
Material Type: Article
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Nature of brand love: examining its variable effect on engagement and well-beingThe journal of brand management, 2020-05, Vol.27 (3), p.284-299 [Peer Reviewed Journal]Springer Nature Limited 2019 ;Springer Nature Limited 2019. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-019-00179-1Full text available |
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11 |
Material Type: Article
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Implementing social customer relationship management: A process framework and implications in tourism and hospitalityInternational journal of contemporary hospitality management, 2018-09, Vol.30 (7), p.2698-2726 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-10-2015-0536Full text available |
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12 |
Material Type: Article
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Executing on a customer engagement strategyJournal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.289-293 [Peer Reviewed Journal]Academy of Marketing Science 2017 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0513-6 ;CODEN: JAMSDEFull text available |
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13 |
Material Type: Article
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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directionsInternational marketing review, 2020-05, Vol.37 (3), p.405-424 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2019-0080Full text available |
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14 |
Material Type: Article
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Internal Quality and Job Satisfaction in Health Care ServicesInternational journal of environmental research and public health, 2022-01, Vol.19 (3), p.1496 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph19031496 ;PMID: 35162517Full text available |
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15 |
Material Type: Article
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Customer attractiveness, supplier satisfaction and preferred customer status: Introduction, definitions and an overarching frameworkIndustrial marketing management, 2012-11, Vol.41 (8), p.1178-1185 [Peer Reviewed Journal]Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0019-8501 ;EISSN: 1873-2062 ;DOI: 10.1016/j.indmarman.2012.10.002Digital Resources/Online E-Resources |
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16 |
Material Type: Article
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Antecedents and consequences of chatbot initial trustEuropean journal of marketing, 2022-06, Vol.56 (6), p.1748-1771 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2020-0084Full text available |
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17 |
Material Type: Article
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Effect of commitment and customers’ satisfaction on the relationship between service quality and customer retention in rural banks in Makassar, IndonesiaThe Journal of management development, 2018-01, Vol.37 (1), p.53-64 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0262-1711 ;EISSN: 1758-7492 ;DOI: 10.1108/JMD-12-2016-0303Full text available |
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18 |
Material Type: Article
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Digital marketing for B2B organizations: structured literature review and future research directionsThe Journal of business & industrial marketing, 2020-06, Vol.35 (7), p.1191-1204 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-06-2019-0283Full text available |
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19 |
Material Type: Article
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Customer–brand engagement and Facebook fan-page “Like”-intentionThe journal of product & brand management, 2017-01, Vol.26 (2), p.120-134 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-02-2016-1102Full text available |
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20 |
Material Type: Article
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Learning latent representations of bank customers with the Variational AutoencoderExpert systems with applications, 2021-02 [Peer Reviewed Journal]info:eu-repo/semantics/openAccess ;ISSN: 1873-6793 ;ISSN: 0957-4174 ;EISSN: 1873-6793 ;DOI: 10.1016/j.eswa.2020.114020Digital Resources/Online E-Resources |