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Results 1 - 20 of 363  for All Library Resources

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1
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
Material Type:
Article
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Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

Journal of retailing, 2015-06, Vol.91 (2), p.309-325 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.009 ;CODEN: JLREA3

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2
Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk
Material Type:
Article
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Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk

Information systems journal (Oxford, England), 2014-01, Vol.24 (1), p.85-114 [Peer Reviewed Journal]

2012 Wiley Publishing Ltd ;Copyright © 2014 Wiley Publishing Ltd ;ISSN: 1350-1917 ;EISSN: 1365-2575 ;DOI: 10.1111/j.1365-2575.2012.00407.x

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3
Leveraging service recovery strategies to reduce customer churn in an emerging market
Material Type:
Article
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Leveraging service recovery strategies to reduce customer churn in an emerging market

Journal of the Academy of Marketing Science, 2020-09, Vol.48 (5), p.848-868 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00634-0

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4
Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour
Material Type:
Article
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour

Journal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]

Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJ

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5
The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?
Material Type:
Article
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The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?

Journal of retailing, 2015-06, Vol.91 (2), p.272-288 [Peer Reviewed Journal]

2014 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.004 ;CODEN: JLREA3

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6
Exciting red and competent blue: the importance of color in marketing
Material Type:
Article
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Exciting red and competent blue: the importance of color in marketing

Journal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDE

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7
Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust
Material Type:
Article
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Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust

Management decision, 2012-01, Vol.50 (3), p.502-520 [Peer Reviewed Journal]

Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251741211216250 ;CODEN: MANDA4

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8
It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice
Material Type:
Article
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It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

Journal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.171-184 [Peer Reviewed Journal]

Academy of Marketing Science 2012 ;COPYRIGHT 2013 Springer ;Academy of Marketing Science 2013 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-012-0305-6 ;CODEN: JAMSDE

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9
Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions
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Article
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Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions

European journal of marketing, 2018-10, Vol.52 (9/10), p.2075-2104 [Peer Reviewed Journal]

Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2017-0576

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10
Personality factors as predictors of online consumer engagement: an empirical investigation
Material Type:
Article
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Personality factors as predictors of online consumer engagement: an empirical investigation

Marketing intelligence & planning, 2017-01, Vol.35 (4), p.510-528

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-10-2016-0193

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11
Green product purchase intention: impact of green brands, attitude, and knowledge
Material Type:
Article
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Green product purchase intention: impact of green brands, attitude, and knowledge

British food journal (1966), 2016-12, Vol.118 (12), p.2893-2910 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-06-2016-0295

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12
Re-examining green purchase behaviour and the green consumer profile: new evidences
Material Type:
Article
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Re-examining green purchase behaviour and the green consumer profile: new evidences

Management decision, 2012-05, Vol.50 (5), p.972-988 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251741211227726 ;CODEN: MANDA4

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13
Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presence
Material Type:
Article
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Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presence

Asia Pacific journal of marketing and logistics, 2019-03, Vol.31 (2), p.378-397 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2018-0170

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14
The role of virtual try-on technology in online purchase decision from consumers’ aspect
Material Type:
Article
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The role of virtual try-on technology in online purchase decision from consumers’ aspect

Internet research, 2019-06, Vol.29 (3), p.529-551 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-12-2017-0540

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15
Factors influencing green purchase behavior of millennials in India
Material Type:
Article
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Factors influencing green purchase behavior of millennials in India

Management of environmental quality, 2018-07, Vol.29 (5), p.798-812 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1477-7835 ;EISSN: 1758-6119 ;DOI: 10.1108/MEQ-02-2018-0023

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16
Purchase intention of “Halal” brands in India: the mediating effect of attitude
Material Type:
Article
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Purchase intention of “Halal” brands in India: the mediating effect of attitude

Journal of Islamic marketing, 2018-10, Vol.9 (3), p.683-694 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-11-2017-0125

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17
Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination
Material Type:
Article
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Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination

The Journal of consumer marketing, 2018-11, Vol.35 (5), p.533-542 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2017-2081

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18
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
Material Type:
Article
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Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Journal of the Academy of Marketing Science, 2014-09, Vol.42 (5), p.528-544 [Peer Reviewed Journal]

Academy of Marketing Science 2013 ;COPYRIGHT 2014 Springer ;Academy of Marketing Science 2014 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-013-0357-2 ;CODEN: JAMSDE

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19
Hey big spender! A golden (color) atmospheric effect on tipping behavior
Material Type:
Article
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Hey big spender! A golden (color) atmospheric effect on tipping behavior

Journal of the Academy of Marketing Science, 2018-03, Vol.46 (2), p.317-337 [Peer Reviewed Journal]

Academy of Marketing Science 2016 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2016). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0508-3

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20
Effects of Advertisement Racial Composition On Consumer Perceptions and Purchase Intention - E6
Material Type:
Conference Proceeding
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Effects of Advertisement Racial Composition On Consumer Perceptions and Purchase Intention - E6

Advances in Consumer Research, 2022, Vol.50, p.767 [Peer Reviewed Journal]

Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258

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