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1973 To 1985
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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The Role of Novelty in the Pleasure Travel ExperienceJournal of travel research, 1985-07, Vol.24 (1), p.20-26 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 1985 ;ISSN: 0047-2875 ;EISSN: 1552-6763 ;DOI: 10.1177/004728758502400104Full text available |
| 2 |
Material Type: Article
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Geographic mobility and demographic and socioeconomic market segmentationJournal of the Academy of Marketing Science, 1983-12, Vol.11 (1-2), p.97-113 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Winter/Spring 1983 ;Copyright SAGE PUBLICATIONS, INC. Winter/Spring 1983 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02721864 ;CODEN: JAMSDEFull text available |
| 3 |
Material Type: Article
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Segmentation analysis of domestic airline passenger marketsJournal of the Academy of Marketing Science, 1985-01, Vol.13 (1), p.17-31 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Winter 1985 ;Copyright SAGE PUBLICATIONS, INC. Winter/Spring 1985 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02729703 ;CODEN: JAMSDEFull text available |
| 4 |
Material Type: Article
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Attitudes About a Resort Area: A Comparison of Tourists and Local RetailersJournal of travel research, 1985-07, Vol.24 (1), p.14-19 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 1985 ;ISSN: 0047-2875 ;EISSN: 1552-6763 ;DOI: 10.1177/004728758502400103Full text available |
| 5 |
Material Type: Article
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Customer analysis for strategy development in industrial marketsStrategic management journal, 1983-10, Vol.4 (4), p.369-380 [Peer Reviewed Journal]Copyright 1983 John Wiley and Sons Limited ;Copyright © 1983 John Wiley & Sons, Ltd. ;1984 INIST-CNRS ;Copyright Wiley Periodicals Inc. Oct/Dec 1983 ;ISSN: 0143-2095 ;EISSN: 1097-0266 ;DOI: 10.1002/smj.4250040407 ;CODEN: SMAJD8Full text available |
| 6 |
Material Type: Article
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SEGMENTING THE SENIOR CITIZEN MARKETThe Journal of consumer marketing, 1985-01, Vol.2 (1), p.61-72 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) Jan 1985 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/eb038822Full text available |
| 7 |
Material Type: Article
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A Market Segmentation Study to Determine the Appropriate Ad/Model Format for Travel AdvertisingJournal of travel research, 1984-07, Vol.23 (1), p.12-16 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 1984 ;ISSN: 0047-2875 ;EISSN: 1552-6763 ;DOI: 10.1177/004728758402300102Full text available |
| 8 |
Material Type: Article
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Wages and Employment in a Segmented Labor MarketThe Quarterly journal of economics, 1985-11, Vol.100 (4), p.1115-1141 [Peer Reviewed Journal]Copyright 1985 The President and Fellows of Harvard College ;Copyright MIT Press Journals Nov 1985 ;ISSN: 0033-5533 ;EISSN: 1531-4650 ;DOI: 10.2307/1885677 ;CODEN: QJECATFull text available |
| 9 |
Material Type: Article
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Normative Observations on the International Value-Added Chain and Strategic GroupsJournal of international business studies, 1984-10, Vol.15 (2), p.151-167 [Peer Reviewed Journal]Copyright 1984 The Academy of International Business ;Copyright Journal of International Business Studies Fall 1984 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8490488Full text available |
| 10 |
Material Type: Article
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Benefits or Problems as Market Segmentation Bases - A Comment/On Conceptual, Methodological and Data Concerns Involving Benefits and Problems - A ReplyJournal of advertising, 1984-01, Vol.13 (2), p.57 [Peer Reviewed Journal]Copyright American Academy of Advertising 1984 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;CODEN: JOADD7Full text available |
| 11 |
Material Type: Article
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An Application of Clustering for Strategic Group Analysis: SummaryStrategic management journal, 1985-01, Vol.6 (1), p.55 [Peer Reviewed Journal]Copyright Wiley Periodicals Inc. Jan-Mar 1985 ;ISSN: 0143-2095 ;EISSN: 1097-0266 ;CODEN: SMAJD8Full text available |
| 12 |
Material Type: Article
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International Product PositioningJournal of international business studies, 1985-10, Vol.16 (3), p.57-75 [Peer Reviewed Journal]Copyright 1985 The Academy of International Business ;Copyright Journal of International Business Studies Fall 1985 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8490459Full text available |
| 13 |
Material Type: Article
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The elderly:Still the “invisible and forgotten” market segmentJournal of the Academy of Marketing Science, 1985-10, Vol.13 (4), p.81-100 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Fall 1985 ;Copyright SAGE PUBLICATIONS, INC. Fall 1985 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02737201 ;CODEN: JAMSDEFull text available |
| 14 |
Material Type: Article
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Technological Evolution and Competitive Response: SummaryStrategic management journal, 1983-01, Vol.4 (1), p.55 [Peer Reviewed Journal]Copyright Wiley Periodicals Inc. Jan-Mar 1983 ;ISSN: 0143-2095 ;EISSN: 1097-0266 ;CODEN: SMAJD8Full text available |
| 15 |
Material Type: Article
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Female Role Portrayals in Advertising and Communication Effectiveness: A ReviewJournal of advertising, 1985-01, Vol.14 (3), p.4-17 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1985 ;Copyright 1985 American Academy of Advertising ;Copyright American Academy of Advertising 1985 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1985.10672951 ;CODEN: JOADD7Full text available |
| 16 |
Material Type: Article
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Marketing research and the aged consumer: The need for a new perspectiveJournal of the Academy of Marketing Science, 1974-12, Vol.2 (1), p.242-248 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Winter 1974 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02729517 ;CODEN: JAMSDEFull text available |
| 17 |
Material Type: Article
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A market segmentation analysis of users of a black-owned neighborhood shopping centerJournal of the Academy of Marketing Science, 1977-07, Vol.5 (3), p.270-280 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Summer 1977 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02729510 ;CODEN: JAMSDEFull text available |
| 18 |
Material Type: Article
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An Examination of Price Discrimination and Internal Subsidization by Electric Utilities: I. IntroductionSouthern economic journal, 1980-07, Vol.47 (1), p.84 [Peer Reviewed Journal]Copyright Southern Economic Association Jul 1980 ;ISSN: 0038-4038 ;EISSN: 2325-8012 ;CODEN: SECJARFull text available |
| 19 |
Material Type: Article
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Toward a theory of professional service marketingIndustrial marketing management, 1978-01, Vol.7 (2), p.89-95 [Peer Reviewed Journal]1978 ;Copyright Elsevier Sequoia S.A. April 1978 ;ISSN: 0019-8501 ;EISSN: 1873-2062 ;DOI: 10.1016/0019-8501(78)90054-8 ;CODEN: IMMADXFull text available |
| 20 |
Material Type: Article
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Notes A NOTE ON MODELING THE RELATIONSHIP OF DIMINISHING RETURNS TO MEDIA OVERLAP FOR THE MEDIA PLANNING PROBLEMManagement science, 1975-09, Vol.22 (1), p.111 [Peer Reviewed Journal]Copyright Institute for Operations Research and the Management Sciences Sep 1975 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;CODEN: MNSCDIFull text available |
Results 1 - 20 of 250 for All Library Resources
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