Results 1 - 20 of 94 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online BooksellersManagement science, 2003-11, Vol.49 (11), p.1580-1596 [Peer Reviewed Journal]Copyright 2003 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Nov 2003 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.49.11.1580.20580 ;CODEN: MNSCDIFull text available |
| 2 |
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Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing ContextJournal of the Academy of Marketing Science, 2005-04, Vol.33 (2), p.123-138 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Spring 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304268417 ;CODEN: JAMSDEFull text available |
| 3 |
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Consumer Trust, Value, and Loyalty in Relational ExchangesJournal of marketing, 2002-01, Vol.66 (1), p.15-37 [Peer Reviewed Journal]Copyright 2002 American Marketing Association ;Copyright American Marketing Association Jan 2002 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.66.1.15.18449 ;CODEN: JMKTAKFull text available |
| 4 |
Material Type: Article
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Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding ApproachJournal of the Academy of Marketing Science, 2004-01, Vol.32 (1), p.80-95 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 2004 ;Academy of Marketing Science 2004. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070303257644 ;CODEN: JAMSDEFull text available |
| 5 |
Material Type: Article
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Strategic Bundling of Products and Prices: A New Synthesis for MarketingJournal of marketing, 2002-01, Vol.66 (1), p.55-72 [Peer Reviewed Journal]Copyright 2002 American Marketing Association ;Copyright American Marketing Association Jan 2002 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.66.1.55.18455 ;CODEN: JMKTAKFull text available |
| 6 |
Material Type: Article
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The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage IntentionsJournal of marketing, 2002-04, Vol.66 (2), p.120-141 [Peer Reviewed Journal]Copyright 2002 American Marketing Association ;Copyright American Marketing Association Apr 2002 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.66.2.120.18470 ;CODEN: JMKTAKFull text available |
| 7 |
Material Type: Article
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Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible ProgramsJournal of the Academy of Marketing Science, 2006-04, Vol.34 (2), p.147-157 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Spring 2006 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070305284976 ;CODEN: JAMSDEFull text available |
| 8 |
Material Type: Article
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The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field ExperimentJournal of the Academy of Marketing Science, 2006-04, Vol.34 (2), p.158-166 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Spring 2006 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070305284978 ;CODEN: JAMSDEFull text available |
| 9 |
Material Type: Article
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"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching BehaviorsJournal of the Academy of Marketing Science, 2005-01, Vol.33 (1), p.96-115 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304267928 ;CODEN: JAMSDEFull text available |
| 10 |
Material Type: Article
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Building Brand CommunityJournal of marketing, 2002-01, Vol.66 (1), p.38-54 [Peer Reviewed Journal]Copyright 2002 American Marketing Association ;Copyright American Marketing Association Jan 2002 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.66.1.38.18451 ;CODEN: JMKTAKFull text available |
| 11 |
Material Type: Article
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French versus American Consumers' Attachment of Value to a Product in a Common Consumption Context: A Cross-National ComparisonJournal of the Academy of Marketing Science, 2004-09, Vol.32 (4), p.437-460 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Fall 2004 ;Academy of Marketing Science 2004. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304265697 ;CODEN: JAMSDEFull text available |
| 12 |
Material Type: Article
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An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk ProcessingJournal of the Academy of Marketing Science, 2004-09, Vol.32 (4), p.418-436 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Fall 2004 ;Academy of Marketing Science 2004. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304267551 ;CODEN: JAMSDEFull text available |
| 13 |
Material Type: Article
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Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and IndiaJournal of the Academy of Marketing Science, 2006-07, Vol.34 (3), p.367-385 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2006 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304270140 ;CODEN: JAMSDEFull text available |
| 14 |
Material Type: Article
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Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry AnalysisJournal of the Academy of Marketing Science, 2004-06, Vol.32 (3), p.251-270 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2004 ;Academy of Marketing Science 2004. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304264262 ;CODEN: JAMSDEFull text available |
| 15 |
Material Type: Article
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Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for ResearchJournal of the Academy of Marketing Science, 2005-10, Vol.33 (4), p.585-603 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Fall 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070305278487 ;CODEN: JAMSDEFull text available |
| 16 |
Material Type: Article
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Consumer Response to Package Downsizing: Evidence from the Chicago Ice Cream MarketJournal of retailing, 2014-03, Vol.90 (1), p.1-12 [Peer Reviewed Journal]2013 New York University ;Copyright © 2014 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2013.06.002 ;CODEN: JLREA3Full text available |
| 17 |
Material Type: Article
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Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention DecisionJournal of marketing, 2002-01, Vol.66 (1), p.1-14 [Peer Reviewed Journal]Copyright 2002 American Marketing Association ;Copyright American Marketing Association Jan 2002 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.66.1.1.18447 ;CODEN: JMKTAKFull text available |
| 18 |
Material Type: Article
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The Effects of Ingredient Branding Strategies on Host Brand ExtendibilityJournal of marketing, 2002-01, Vol.66 (1), p.73-93 [Peer Reviewed Journal]Copyright 2002 American Marketing Association ;Copyright American Marketing Association Jan 2002 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.66.1.73.18450 ;CODEN: JMKTAKFull text available |
| 19 |
Material Type: Article
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Sensitive research topics: netnography revisitedQualitative market research, 2005-01, Vol.8 (2), p.189-203 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright MCB UP Limited (MCB) 2005 ;ISSN: 1352-2752 ;EISSN: 1758-7646 ;DOI: 10.1108/13522750510592454Full text available |
| 20 |
Material Type: Article
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Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category RiskJournal of the Academy of Marketing Science, 2005-03, Vol.33 (2), p.184-196 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Spring 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304269753 ;CODEN: JAMSDEFull text available |
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