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1
The Greener Marketing Manifesto
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Book
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The Greener Marketing Manifesto

EISBN: 9781119689102 ;EISBN: 1119689104

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2
Correction: Willing to pay to save the planet? Evaluating support for increased spending on sustainable development and environmentally friendly policies in five countries
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Article
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Correction: Willing to pay to save the planet? Evaluating support for increased spending on sustainable development and environmentally friendly policies in five countries

PloS one, 2019-05, Vol.14 (5), p.e0216571-e0216571 [Peer Reviewed Journal]

COPYRIGHT 2019 Public Library of Science ;COPYRIGHT 2019 Public Library of Science ;2019 Arpad Todor. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019 Arpad Todor 2019 Arpad Todor ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0216571 ;PMID: 31051011

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3
GREEN MARKETING IN MOROCCO
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Article
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GREEN MARKETING IN MOROCCO

SEA - Practical Application of Science, 2022-06, Vol.X (28 (1/2022)), p.7-16 [Peer Reviewed Journal]

ISSN: 2360-2554 ;EISSN: 2360-2554

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4
State of green marketing research over 25 years (1990-2014): Literature survey and classification
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Article
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State of green marketing research over 25 years (1990-2014): Literature survey and classification

Marketing intelligence & planning, 2016-01, Vol.34 (1), p.137-158

Emerald Group Publishing Limited 2016 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2015-0061

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5
Impact of Green Marketing to Food and Beverages on Purchasing Decisions and Brand Image as a Mediation Variable (Case Study: Millennial Consumers)
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Article
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Impact of Green Marketing to Food and Beverages on Purchasing Decisions and Brand Image as a Mediation Variable (Case Study: Millennial Consumers)

Habitat (Online), 2023-08, Vol.34 (2), p.167-177 [Peer Reviewed Journal]

ISSN: 0853-5167 ;EISSN: 2338-2007 ;DOI: 10.21776/ub.habitat.2023.034.2.15

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6
Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products
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Article
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Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products

Asian social science, 2012-09, Vol.8 (12)

ISSN: 1911-2017 ;EISSN: 1911-2025 ;DOI: 10.5539/ass.v8n12p117

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7
Green marketing strategies: an examination of stakeholders and the opportunities they present
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Article
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Green marketing strategies: an examination of stakeholders and the opportunities they present

Journal of the Academy of Marketing Science, 2011-02, Vol.39 (1), p.158-174 [Peer Reviewed Journal]

Academy of Marketing Science 2010 ;COPYRIGHT 2011 Springer ;Academy of Marketing Science 2011 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0227-0 ;CODEN: JAMSDE

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8
Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?
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Article
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Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?

Cogent business & management, 2022-12, Vol.9 (1), p.1-19 [Peer Reviewed Journal]

2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2065948

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9
Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word
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Article
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Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word

The Authors ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2022.02.052

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10
‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions
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Article
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‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions

Navngivelse 4.0 Internasjonal The Authors ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2022.05.063

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11
Concepts and forms of greenwashing: a systematic review
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Article
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Concepts and forms of greenwashing: a systematic review

Environmental sciences Europe, 2020-12, Vol.32 (1), Article 19 [Peer Reviewed Journal]

The Author(s) 2020 ;Environmental Sciences Europe is a copyright of Springer, (2020). All Rights Reserved. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2190-4707 ;EISSN: 2190-4715 ;DOI: 10.1186/s12302-020-0300-3

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12
New Trends and Patterns in Green Competitiveness: A Bibliometric Analysis of Evolution
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Article
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New Trends and Patterns in Green Competitiveness: A Bibliometric Analysis of Evolution

Virtual economics, 2022-09, Vol.5 (2), p.24-42 [Peer Reviewed Journal]

ISSN: 2657-4047 ;EISSN: 2657-4047 ;DOI: 10.34021/ve.2022.05.02(2)

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13
Environmental Goods and Services: Developments of the Concept, the Economic Sector, and the Markets
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Article
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Environmental Goods and Services: Developments of the Concept, the Economic Sector, and the Markets

Studies in business and economics (Romania), 2024-04, Vol.19 (1), p.276-300 [Peer Reviewed Journal]

EISSN: 2344-5416 ;DOI: 10.2478/sbe-2024-0015

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14
Analysis of Green Marketing Practices: A Micro and Small Enterprises Perspective
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Article
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Analysis of Green Marketing Practices: A Micro and Small Enterprises Perspective

International Journal of Academe and Industry Research, 2023-06, Vol.4 (2), p.52-70 [Peer Reviewed Journal]

ISSN: 2719-0617 ;EISSN: 2719-0625 ;DOI: 10.53378/352989

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15
Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA
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Article
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Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA

Environmental science and pollution research international, 2023-01, Vol.30 (5), p.11473-11495 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2022. Springer Nature or its licensor holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;2022. The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature. ;ISSN: 1614-7499 ;EISSN: 1614-7499 ;DOI: 10.1007/s11356-022-22944-7 ;PMID: 36094715

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16
Is Green Marketing a Label for Ecotourism? The Romanian Experience
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Article
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Is Green Marketing a Label for Ecotourism? The Romanian Experience

Information (Basel), 2020-08, Vol.11 (8), p.389 [Peer Reviewed Journal]

2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2078-2489 ;EISSN: 2078-2489 ;DOI: 10.3390/info11080389

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17
Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions
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Article
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Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions

International Journal of Contemporary Management, 2024-02, Vol.60 (1), p.60-74 [Peer Reviewed Journal]

EISSN: 2449-8939 ;DOI: 10.2478/ijcm-2024-0002

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18
Customer Loyalty in Green Marketing Research: A Systematic Review
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Article
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Customer Loyalty in Green Marketing Research: A Systematic Review

International journal of environmental impacts (Print), 2023-12, Vol.6 (4), p.207-214 [Peer Reviewed Journal]

ISSN: 2398-2640 ;DOI: 10.18280/ijei.060405

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19
GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0
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Article
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GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0

Manajemen Bisnis (Online), 2019-10, Vol.9 (2) [Peer Reviewed Journal]

ISSN: 2089-0176 ;EISSN: 2655-2523 ;DOI: 10.22219/jmb.v9i2.10039

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20
The Altruistic Connection: Unraveling How Altruism Drives Eco-Friendly Consumer Behavior in Green Marketing (Literature Review)
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Article
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The Altruistic Connection: Unraveling How Altruism Drives Eco-Friendly Consumer Behavior in Green Marketing (Literature Review)

International Journal of Professional Business Review, 2023-10, Vol.8 (10), p.e03656 [Peer Reviewed Journal]

LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2525-3654 ;EISSN: 2525-3654 ;DOI: 10.26668/businessreview/2023.v8i10.3656

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