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Material Type: Book
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Material Type: Article
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Correction: Willing to pay to save the planet? Evaluating support for increased spending on sustainable development and environmentally friendly policies in five countriesPloS one, 2019-05, Vol.14 (5), p.e0216571-e0216571 [Peer Reviewed Journal]COPYRIGHT 2019 Public Library of Science ;COPYRIGHT 2019 Public Library of Science ;2019 Arpad Todor. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019 Arpad Todor 2019 Arpad Todor ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0216571 ;PMID: 31051011Full text available |
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Material Type: Article
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GREEN MARKETING IN MOROCCOSEA - Practical Application of Science, 2022-06, Vol.X (28 (1/2022)), p.7-16 [Peer Reviewed Journal]ISSN: 2360-2554 ;EISSN: 2360-2554Full text available |
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Material Type: Article
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State of green marketing research over 25 years (1990-2014): Literature survey and classificationMarketing intelligence & planning, 2016-01, Vol.34 (1), p.137-158Emerald Group Publishing Limited 2016 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2015-0061Full text available |
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Material Type: Article
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Impact of Green Marketing to Food and Beverages on Purchasing Decisions and Brand Image as a Mediation Variable (Case Study: Millennial Consumers)Habitat (Online), 2023-08, Vol.34 (2), p.167-177 [Peer Reviewed Journal]ISSN: 0853-5167 ;EISSN: 2338-2007 ;DOI: 10.21776/ub.habitat.2023.034.2.15Full text available |
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Material Type: Article
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Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly ProductsAsian social science, 2012-09, Vol.8 (12)ISSN: 1911-2017 ;EISSN: 1911-2025 ;DOI: 10.5539/ass.v8n12p117Full text available |
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Material Type: Article
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Green marketing strategies: an examination of stakeholders and the opportunities they presentJournal of the Academy of Marketing Science, 2011-02, Vol.39 (1), p.158-174 [Peer Reviewed Journal]Academy of Marketing Science 2010 ;COPYRIGHT 2011 Springer ;Academy of Marketing Science 2011 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0227-0 ;CODEN: JAMSDEFull text available |
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Material Type: Article
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Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?Cogent business & management, 2022-12, Vol.9 (1), p.1-19 [Peer Reviewed Journal]2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2065948Full text available |
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Material Type: Article
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Advocacy bias in the green marketing literature: Where seldom is heard a discouraging wordThe Authors ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2022.02.052Digital Resources/Online E-Resources |
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Material Type: Article
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‘Sustainable’ marketing mixes and the paradoxical consequences of good intentionsNavngivelse 4.0 Internasjonal The Authors ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2022.05.063Digital Resources/Online E-Resources |
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Material Type: Article
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Concepts and forms of greenwashing: a systematic reviewEnvironmental sciences Europe, 2020-12, Vol.32 (1), Article 19 [Peer Reviewed Journal]The Author(s) 2020 ;Environmental Sciences Europe is a copyright of Springer, (2020). All Rights Reserved. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2190-4707 ;EISSN: 2190-4715 ;DOI: 10.1186/s12302-020-0300-3Full text available |
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12 |
Material Type: Article
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New Trends and Patterns in Green Competitiveness: A Bibliometric Analysis of EvolutionVirtual economics, 2022-09, Vol.5 (2), p.24-42 [Peer Reviewed Journal]ISSN: 2657-4047 ;EISSN: 2657-4047 ;DOI: 10.34021/ve.2022.05.02(2)Full text available |
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13 |
Material Type: Article
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Environmental Goods and Services: Developments of the Concept, the Economic Sector, and the MarketsStudies in business and economics (Romania), 2024-04, Vol.19 (1), p.276-300 [Peer Reviewed Journal]EISSN: 2344-5416 ;DOI: 10.2478/sbe-2024-0015Full text available |
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14 |
Material Type: Article
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Analysis of Green Marketing Practices: A Micro and Small Enterprises PerspectiveInternational Journal of Academe and Industry Research, 2023-06, Vol.4 (2), p.52-70 [Peer Reviewed Journal]ISSN: 2719-0617 ;EISSN: 2719-0625 ;DOI: 10.53378/352989Full text available |
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Material Type: Article
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Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USAEnvironmental science and pollution research international, 2023-01, Vol.30 (5), p.11473-11495 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2022. Springer Nature or its licensor holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;2022. The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature. ;ISSN: 1614-7499 ;EISSN: 1614-7499 ;DOI: 10.1007/s11356-022-22944-7 ;PMID: 36094715Full text available |
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16 |
Material Type: Article
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Is Green Marketing a Label for Ecotourism? The Romanian ExperienceInformation (Basel), 2020-08, Vol.11 (8), p.389 [Peer Reviewed Journal]2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2078-2489 ;EISSN: 2078-2489 ;DOI: 10.3390/info11080389Full text available |
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Material Type: Article
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Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer ReactionsInternational Journal of Contemporary Management, 2024-02, Vol.60 (1), p.60-74 [Peer Reviewed Journal]EISSN: 2449-8939 ;DOI: 10.2478/ijcm-2024-0002Full text available |
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Material Type: Article
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Customer Loyalty in Green Marketing Research: A Systematic ReviewInternational journal of environmental impacts (Print), 2023-12, Vol.6 (4), p.207-214 [Peer Reviewed Journal]ISSN: 2398-2640 ;DOI: 10.18280/ijei.060405Full text available |
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Material Type: Article
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GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0Manajemen Bisnis (Online), 2019-10, Vol.9 (2) [Peer Reviewed Journal]ISSN: 2089-0176 ;EISSN: 2655-2523 ;DOI: 10.22219/jmb.v9i2.10039Full text available |
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Material Type: Article
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The Altruistic Connection: Unraveling How Altruism Drives Eco-Friendly Consumer Behavior in Green Marketing (Literature Review)International Journal of Professional Business Review, 2023-10, Vol.8 (10), p.e03656 [Peer Reviewed Journal]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2525-3654 ;EISSN: 2525-3654 ;DOI: 10.26668/businessreview/2023.v8i10.3656Full text available |