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Asia Pacific Journal Of Marketing And Logistics
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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When foreign brands appear local, and local brands appear foreign: The asymmetric effects of foreign branding in developing countriesAsia Pacific journal of marketing and logistics, 2021-01, Vol.33 (1), p.145-161 [Peer Reviewed Journal]ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-06-2019-0396Full text available |
| 2 |
Material Type: Article
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Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effectAsia Pacific journal of marketing and logistics, 2021-08, Vol.33 (8), p.1861-1877 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-06-2020-0388Full text available |
| 3 |
Material Type: Article
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Consumer brand engagement in the US–China trade warAsia Pacific journal of marketing and logistics, 2022-01, Vol.34 (1), p.75-90 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2020-0162Full text available |
| 4 |
Material Type: Article
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Global identity strategy and its efficacy for Asian brands: Is Toyota global or Japanese to consumers?Asia Pacific journal of marketing and logistics, 2016-01, Vol.28 (5), p.862-877 [Peer Reviewed Journal]ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-11-2015-0173Full text available |
| 5 |
Material Type: Article
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Impact of culture on religiosity, cosmopolitanism and ethnocentrismAsia Pacific journal of marketing and logistics, 2016-01, Vol.28 (1), p.56-72 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-12-2014-0173Full text available |
| 6 |
Material Type: Article
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The reciprocal effects of country-of-origin on product evaluation: An empirical examination of four countriesAsia Pacific journal of marketing and logistics, 2016-01, Vol.28 (1), p.92-106 [Peer Reviewed Journal]ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2015-0059Full text available |
| 7 |
Material Type: Article
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The effects of country-of-origin fit on cross-border brand alliancesAsia Pacific journal of marketing and logistics, 2018-11, Vol.30 (5), p.1259-1276 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2017-0187Full text available |
| 8 |
Material Type: Article
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Do halal certification country of origin and brand name familiarity matter?Asia Pacific journal of marketing and logistics, 2014-01, Vol.26 (5), p.665-686 [Peer Reviewed Journal]Emerald Group Publishing Limited 2014 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2014-0046Full text available |
| 9 |
Material Type: Article
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The impact of country-of-origin image on brand loyalty: evidence from IranAsia Pacific journal of marketing and logistics, 2016-01, Vol.28 (4), p.709-723 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-09-2015-0143Full text available |
| 10 |
Material Type: Article
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Country of origin, brand image perception, and brand image structureAsia Pacific journal of marketing and logistics, 2008-03, Vol.20 (2), p.139-155 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2008 ;Emerald Group Publishing Limited 2008 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555850810864524Full text available |
| 11 |
Material Type: Article
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Attenuating double jeopardy of negative country of origin effects and latecomer brand: An application study of ethnocentrism in emerging marketsAsia Pacific journal of marketing and logistics, 2014-01, Vol.26 (1), p.54-77 [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2014 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-07-2013-0090Full text available |
| 12 |
Material Type: Article
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Impact of brand personality and consumer ethnocentrism in China's sportswear marketAsia Pacific journal of marketing and logistics, 2013-06, Vol.25 (3), p.491-509 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2012-0081Full text available |
| 13 |
Material Type: Article
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The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessmentsAsia Pacific journal of marketing and logistics, 2008-10, Vol.20 (4), p.455-478 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2008 ;Emerald Group Publishing Limited 2008 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555850810909759Full text available |
| 14 |
Material Type: Article
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The interaction effect of country-of-origin, brand equity and purchase involvement on consumer purchase intentions of clothing labelsAsia Pacific journal of marketing and logistics, 2012-01, Vol.24 (1), p.7-22 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2012 ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851211192678Full text available |
| 15 |
Material Type: Article
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Country-of-origin contingencies: their joint influence on consumer behaviourAsia Pacific journal of marketing and logistics, 2010-07, Vol.22 (3), p.294-313 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2010 ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851011062241Full text available |
| 16 |
Material Type: Article
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Countryoforigin contingencies their joint influence on consumer behaviourAsia Pacific journal of marketing and logistics, 2010-07, Vol.22 (3), p.294-313 [Peer Reviewed Journal]ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851011062241Full text available |
| 17 |
Material Type: Article
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Regional and country ethnocentrism: broadening ASEAN origin perspectivesAsia Pacific journal of marketing and logistics, 2013-03, Vol.25 (2), p.298-320 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;Emerald Group Publishing Limited 2013 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851311314077Full text available |
| 18 |
Material Type: Article
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A less-developed country perspective of consumer ethnocentrism and "country of origin" effects: Indonesian evidenceAsia Pacific journal of marketing and logistics, 2006-04, Vol.18 (2), p.79-92 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Barmarick Press 2006 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555850610658246Full text available |
| 19 |
Material Type: Article
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Tasting quality: the roles of intrinsic and extrinsic cuesAsia Pacific journal of marketing and logistics, 2009-01, Vol.21 (1), p.195-207 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;Emerald Group Publishing Limited 2009 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555850910926326Full text available |
| 20 |
Material Type: Article
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Brand and country of origin valuations of automobilesAsia Pacific journal of marketing and logistics, 2009-07, Vol.21 (3), p.355-375 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;Emerald Group Publishing Limited 2009 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555850910973847Full text available |
Results 1 - 20 of 33 for All Library Resources
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- Country Of Origin (29)
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