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1
Marketing
Marketing
Material Type:
Journal 		Add to My Research

Marketing

ISSN0025-3650

Digital Resources/Online E-Resources

2
Marketing News
Material Type:
Journal 		Add to My Research

Marketing News

ISSN0025-3790

Digital Resources/Online E-Resources

3
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing
Material Type:
Article 		Add to My Research

From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing

Journal of research in interactive marketing, 2023-03, Vol.17 (2), p.232-256 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-11-2021-0276

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4
Sales & Marketing Management
Material Type:
Journal 		Add to My Research

Sales & Marketing Management

ISSN0163-7517

Digital Resources/Online E-Resources

5
Direct Marketing Association (DMA). Web Analytics Report
Direct Marketing Association (DMA). Web Analytics Report
Material Type:
Book 		Add to My Research

Direct Marketing Association (DMA). Web Analytics Report

Digital Resources/Online E-Resources

6
'Our Marketing is Our Goodness': Earnest Marketing in Dissenting Organizations
'Our Marketing is Our Goodness': Earnest Marketing in Dissenting Organizations
Material Type:
Article 		Add to My Research

'Our Marketing is Our Goodness': Earnest Marketing in Dissenting Organizations

Journal of business ethics, 2020-07, Vol.164 (4), p.731-744 [Peer Reviewed Journal]

Springer Nature B.V. 2020 ;Springer Nature B.V. 2019 ;Springer Nature B.V. 2019. ;Copyright ;ISSN: 0167-4544 ;ISSN: 1573-0697 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-019-04396-1

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7
Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda
Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda
Material Type:
Article 		Add to My Research

Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda

Journal of research in interactive marketing, 2017-01, Vol.11 (2), p.185-197 [Peer Reviewed Journal]

ISSN: 2040-7122 ;DOI: 10.1108/JRIM-08-2016-0091

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8
Marketing
Marketing
Material Type:
Book 		Add to My Research

Marketing

ISBN: 2100823760 ;ISBN: 9782100823765 ;EISBN: 2100830201 ;EISBN: 9782100830206

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9
Elevating marketing: marketing is dead! Long live marketing
Elevating marketing: marketing is dead! Long live marketing
Material Type:
Article 		Add to My Research

Elevating marketing: marketing is dead! Long live marketing

Journal of the Academy of Marketing Science, 2013-07, Vol.41 (4), p.389-399 [Peer Reviewed Journal]

Academy of Marketing Science 2013 ;COPYRIGHT 2013 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-013-0331-z ;CODEN: JAMSDE

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10
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing: From Mad-Man to Math-Man Marketing
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing: From Mad-Man to Math-Man Marketing
Material Type:
Book 		Add to My Research

Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing: From Mad-Man to Math-Man Marketing

ISBN: 9783838216515 ;ISBN: 3838216512 ;EISBN: 9783838276519 ;EISBN: 3838276515

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11
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
Material Type:
Article 		Add to My Research

The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00920-4

Digital Resources/Online E-Resources

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12
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
Material Type:
Article 		Add to My Research

Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing

Marketing letters, 2022-12, Vol.33 (4), p.705-711 [Peer Reviewed Journal]

The Author(s) 2022 ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-022-09639-2

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13
Marketing social norms: Social marketing and the 'social norm approach'
Marketing social norms: Social marketing and the 'social norm approach'
Material Type:
Article 		Add to My Research

Marketing social norms: Social marketing and the 'social norm approach'

Journal of consumer behaviour, 2013-01, Vol.12 (1), p.1-9 [Peer Reviewed Journal]

Copyright © 2012 John Wiley & Sons, Ltd. ;Copyright Henry Stewart Conferences and Publications Ltd. Jan/Feb 2013 ;ISSN: 1472-0817 ;EISSN: 1479-1838 ;DOI: 10.1002/cb.1395

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14
Online influencer marketing
Online influencer marketing
Material Type:
Article 		Add to My Research

Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

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15
Marketing
Marketing
Material Type:
Book 		Add to My Research

Marketing

ISBN: 9781789234374 ;ISBN: 9781838815691 ;ISBN: 1789234360 ;ISBN: 1789234379 ;ISBN: 1838815694 ;ISBN: 9781789234367 ;DOI: 10.5772/intechopen.71388

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16
Personalized mobile marketing strategies
Personalized mobile marketing strategies
Material Type:
Article 		Add to My Research

Personalized mobile marketing strategies

Journal of the Academy of Marketing Science, 2020, Vol.48 (1), p.64-78 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00693-3

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17
Research in marketing strategy
Research in marketing strategy
Material Type:
Article 		Add to My Research

Research in marketing strategy

Journal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.4-29 [Peer Reviewed Journal]

Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0598-1

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18
Marketing
Marketing
Material Type:
Book 		Add to My Research

Marketing

ISBN: 9782340035591 ;ISBN: 2340035597 ;EISBN: 2340037735 ;EISBN: 9782340037731

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Citations Cited by
19
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Material Type:
Article 		Add to My Research

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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20
Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
Material Type:
Article 		Add to My Research

Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective

Journal of business ethics, 2022-08, Vol.179 (1), p.43-61 [Peer Reviewed Journal]

The Author(s) 2021 ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1573-0697 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-021-04843-y ;PMID: 34054170

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