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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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GERİLLA PAZARLAMA FAALİYETLERİ VE TÜKETİCİLER ÜZERİNDEKİ ETKİSİErciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2024-04 (67), p.61-68 [Peer Reviewed Journal]Copyright Erciyes University, Faculty of Economics and Administrative Sciences Apr 2024 ;ISSN: 1301-3688 ;EISSN: 2630-6409 ;DOI: 10.18070/erciyesiibd.1301417Full text available |
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Ambalaj Renginin Cinsiyeti Olur mu? Tüketici Tercihleri ve Toplumsal Cinsiyet Üzerine Bir AraştırmaTüketici ve Tüketim Araştırmaları Dergisi = Journal of Consumer and Consumption Research, 2023-01, Vol.15 (2), p.339-379Copyright Beta Basim Yayin Dagitim 2023 ;ISSN: 1309-6362 ;DOI: 10.15659/ttad.l5.2.172Full text available |
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Lüks Tüketim Kapsamında Tüketici Davranışlarının Sistematik Literatür Taramasıyla AnaliziTüketici ve Tüketim Araştırmaları Dergisi = Journal of Consumer and Consumption Research, 2023-01, Vol.15 (2), p.381-416Copyright Beta Basim Yayin Dagitim 2023 ;ISSN: 1309-6362 ;DOI: 10.15659/ttad.l5.2.173Full text available |
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Küresel ve Yerel Markalarda Algılanan Marka Küreselliği / Yerelliği, Marka ve Menşe Ülke Klişe Yargılarının Yeniden Satın Alma Niyeti Üzerindeki Etkilerinin İncelenmesiTüketici ve Tüketim Araştırmaları Dergisi = Journal of Consumer and Consumption Research, 2023-01, Vol.15 (1), p.155-209Copyright Beta Basim Yayin Dagitim 2023 ;ISSN: 1309-6362 ;DOI: 10.15659/ttad.15.1.167Full text available |
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MODA GİYİM SEKTÖRÜNDE SÜRDÜRÜLEBİLİRLİK ARAYIŞLARI; YAVAŞ MODA’NIN YÜKSELİŞİIstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2023-06, Vol.22 (46), p.311-332 [Peer Reviewed Journal]Copyright Istanbul Commerce Üniversity, Faculty of Social Sciences Spring 2023 ;ISSN: 1303-5495 ;DOI: 10.46928/iticusbe.1200641Full text available |
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The effect of informational and transformational content used in advertisements on purchasingBusiness & management studies: an international journal, 2023-01, Vol.11 (3), p.8802023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v11i3.2266Full text available |
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İNTERNET ORTAMINDAKİ ALIŞVERİŞ DENEYİMİNİN İNTERNETTEN SATIN ALMA NİYETİNE ETKİSİ VE BİR UYGULAMADokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü dergisi, 2017-10, Vol.18 (4), p.677-692 [Peer Reviewed Journal]2016. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms available at http://dergipark.gov.tr/deusosbil ;ISSN: 1302-3284 ;EISSN: 1308-0911 ;DOI: 10.16953/deusbed.42623Full text available |
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Nostaljik Marka Konumlandırma, Marka Otantikliği ve Marka Değerinin Ağızdan Ağıza İletişime EtkileriTüketici ve Tüketim Araştırmaları Dergisi = Journal of Consumer and Consumption Research, 2022-01, Vol.14 (2), p.511-553Copyright Beta Basim Yayin Dagitim 2022 ;ISSN: 1309-6362 ;DOI: 10.15659/ttad.14.2.159Full text available |
| 9 |
Material Type: Article
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Depozitolu Ürün Satın Alma Niyeti ve Davranışının İncelenmesi: Planlı Davranış Teorisi Bağlamında Bir Araştırma 1 2Tüketici ve Tüketim Araştırmaları Dergisi = Journal of Consumer and Consumption Research, 2022-01, Vol.14 (2), p.597-636Copyright Beta Basim Yayin Dagitim 2022 ;ISSN: 1309-6362 ;DOI: 10.15659/ttad.14.2.161Full text available |
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Material Type: Article
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GASTRO-TURİSTLERİN YERELLİK VE YİYECEK KİŞİLİK ÖZELLİKLERİNİN YEREL YİYECEK SATIN ALMA NİYETİNE ETKİSİ: GAZİANTEP İLİ ÖRNEĞİHitit Sosyal Bilimler Dergisi, 2022-06, Vol.15 (1), p.211-236 [Peer Reviewed Journal]EISSN: 2757-7449 ;DOI: 10.17218/hititsbd.1099676Digital Resources/Online E-Resources |
| 11 |
Material Type: Article
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How does shopping in the Metaverse affect hedonic and utilitarian motivations?Turkish Journal of Marketing, 2023-01, Vol.8 (2), p.512023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2458-9748 ;DOI: 10.30685/tujom.v8i2.183Full text available |
| 12 |
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TÜKETĠM DEĞERLERĠNĠN GÖSTERĠġÇĠ TÜKETĠM EĞĠLĠMĠ VE SATIN ALMA NĠYETĠ ÜZERĠNDEKĠ ETKĠLERĠ: HATAY ÖRNEĞĠİşletme ve iktisat çalışmaları dergisi, 2018-12, Vol.6 (4), p.48-60EISSN: 2147-804X ;DOI: 10.32479/iicd.154Full text available |
| 13 |
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Impact of advertising strategies on women consumers' purchasing behaviourTurkish Journal of Marketing, 2022-01, Vol.7 (3), p.852022. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2458-9748 ;DOI: 10.30685/tujom.v7i3.159Full text available |
| 14 |
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E-Satın Alma Niyeti İnternet ve Sosyal Medya Kullanımı Tarafından Pekiştiriliyor Mu? Üniversite Öğrencileri Üzerine Nicel Bir AraştırmaErciyes iletişim dergisi (Online), 2018-07, Vol.5 (4), p.143-162 [Peer Reviewed Journal]ISSN: 1308-3198 ;EISSN: 2667-5811 ;DOI: 10.17680/erciyesiletisim.422394Digital Resources/Online E-Resources |
| 15 |
Material Type: Article
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Marka Prestiji ve Marka Kredibilitesinin Satın Alma Niyeti Üzerindeki Etkisiİşletme ve iktisat çalışmaları dergisi, 2017-06, Vol.5 (2), p.91-102EISSN: 2147-804XFull text available |
| 16 |
Material Type: Article
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Young consumers' attitudes together with geo-labelled food products and the effect of ethnocentric perceptions on purchasing intentionTurkish Journal of Marketing, 2022-01, Vol.7 (3), p.1052022. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2458-9748 ;DOI: 10.30685/tujom.v7i3.157Full text available |
| 17 |
Material Type: Article
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Tüketicilerin Fiyat Algılamalarının İndirim Marketlerinden Satın Alma Niyetleri Üzerindeki EtkisiIstanbul Gelişim Üniversitesi sosyal bilimler dergisi, 2019-10, Vol.6 (3), p.141-154 [Peer Reviewed Journal]ISSN: 2148-4287 ;EISSN: 2148-7189 ;DOI: 10.17336/igusbd.609121Full text available |
| 18 |
Material Type: Article
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Z Kuşağı Tüketicilerde Yeşil Reklam Tutumu ve Çevresel Duyarlılık İlişkisiThird Sector Social Economic Review, 2023-01, Vol.58 (1), p.97-117Copyright Türk Kooperatifçilik Kurumu (Turkish Cooperative Alliance): Third Sector Social Economic Review 2023 ;ISSN: 2148-1237 ;EISSN: 2587-0114 ;DOI: 10.15659/3.sektor-sosyal-ekonomi.23.01.2037Full text available |
| 19 |
Material Type: Article
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The effect of attitude towards influencers on purchase intention: The mediating role of trust in the brandTurkish Journal of Marketing, 2023-01, Vol.8 (2), p.372023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2458-9748 ;DOI: 10.30685/tujom.v8i2.182Full text available |
| 20 |
Material Type: Article
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The moderating role of product involvement in the effect of attitude towards print advertisements on purchase intention: A study on female consumersBusiness & management studies: an international journal, 2022-01, Vol.10 (3), p.11182022. This work is published under https://api.whatsapp.com/send?phone=+905333718974 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v10i3.2101Full text available |
Results 1 - 20 of 29 for All Library Resources
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Subject
- Purchase Intention (28)
- Consumers (7)
- Satın Alma Niyeti (6)
- Consumer Behavior (6)
- Marketing (3)
- Brand Loyalty (3)
- Attitudes (3)
- Brands (2)
- Word Of Mouth Advertising (2)
- Retailing (2)
- Theory Of Planned Behavior (2)
- Structural Equation Modeling (2)
- Celebrities (2)
- Perakendecilik (2)
- Stereotypes (2)
- Advertising (2)
- Shopping (2)
- Brand Credibility (1)
- Brand Equity (1)
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- Business & Management Studies: An International Journal (5)
- Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (1)
- Erciyes Iletişim Dergisi (1)
- Erciyes Üniversitesi Iktisadi Ve Idari Bilimler Fakültesi Dergisi (1)
- Hitit Sosyal Bilimler Dergisi (1)
- Işletme Ve Iktisat Çalışmaları Dergisi (2)
- Istanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi (2)
- Third Sector Social Economic Review (5)
- Tüketici Ve Tüketim Araştırmaları Dergisi = Journal Of Consumer And Consumption Research (5)
- Turkish Journal Of Marketing (5)
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