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1
Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers
Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers
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Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

Sustainability, 2016-10, Vol.8 (10), p.1077-1077 [Peer Reviewed Journal]

Copyright MDPI AG 2016 ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su8101077

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2
Assessing Consumer Behavior in Sustainable Product Markets: A Structural Equation Modeling Approach with Partial Least Squares Analysis
Assessing Consumer Behavior in Sustainable Product Markets: A Structural Equation Modeling Approach with Partial Least Squares Analysis
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Assessing Consumer Behavior in Sustainable Product Markets: A Structural Equation Modeling Approach with Partial Least Squares Analysis

Sustainability, 2024-04, Vol.16 (8), p.3400 [Peer Reviewed Journal]

2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2071-1050 ;DOI: 10.3390/su16083400

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3
Antecedents of Electric Vehicle Purchase Intention from the Consumer’s Perspective: A Systematic Literature Review
Antecedents of Electric Vehicle Purchase Intention from the Consumer’s Perspective: A Systematic Literature Review
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Antecedents of Electric Vehicle Purchase Intention from the Consumer’s Perspective: A Systematic Literature Review

Sustainability, 2023-02, Vol.15 (4), p.2878 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15042878

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4
e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use
e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use
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e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use

Sustainability, 2018-01, Vol.10 (1), p.234 [Peer Reviewed Journal]

Copyright MDPI AG 2018 ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su10010234

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5
The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability
The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability
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The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

Sustainability, 2019-05, Vol.11 (10), p.2777 [Peer Reviewed Journal]

2019. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su11102777

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6
Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention
Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention
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Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Sustainability, 2020-09, Vol.12 (18), p.7461 [Peer Reviewed Journal]

2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12187461

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7
Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory
Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory
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Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory

Sustainability, 2021-05, Vol.13 (9), p.5218 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13095218

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8
Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior
Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior
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Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior

Sustainability, 2021-01, Vol.13 (1), p.250 [Peer Reviewed Journal]

2021. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13010250

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9
Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity
Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity
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Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity

Sustainability, 2021-02, Vol.13 (4), p.2224 [Peer Reviewed Journal]

ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13042224

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10
Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19
Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19
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Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

Sustainability, 2021-06, Vol.13 (12), p.6735 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13126735

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11
Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products
Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products
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Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products

Sustainability, 2019-08, Vol.11 (15), p.4222 [Peer Reviewed Journal]

2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su11154222

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12
The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products
The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products
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The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products

Sustainability, 2019-02, Vol.11 (4), p.1034 [Peer Reviewed Journal]

2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su11041034

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13
Drivers and Barriers to Clean Cooking: A Systematic Literature Review from a Consumer Behavior Perspective
Drivers and Barriers to Clean Cooking: A Systematic Literature Review from a Consumer Behavior Perspective
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Drivers and Barriers to Clean Cooking: A Systematic Literature Review from a Consumer Behavior Perspective

Sustainability, 2018-11, Vol.10 (11), p.4322 [Peer Reviewed Journal]

ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su10114322

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14
A SEM–Neural Network Approach to Predict Customers’ Intention to Purchase Battery Electric Vehicles in China’s Zhejiang Province
A SEM–Neural Network Approach to Predict Customers’ Intention to Purchase Battery Electric Vehicles in China’s Zhejiang Province
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A SEM–Neural Network Approach to Predict Customers’ Intention to Purchase Battery Electric Vehicles in China’s Zhejiang Province

Sustainability, 2019-06, Vol.11 (11), p.3164 [Peer Reviewed Journal]

2019. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su11113164

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15
The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects
The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects
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The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects

Sustainability, 2021-04, Vol.13 (8), p.4238 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13084238

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16
The Effects of Perceived Risk, Brand Credibility and Past Experience on Purchase Intention in the Airbnb Context
The Effects of Perceived Risk, Brand Credibility and Past Experience on Purchase Intention in the Airbnb Context
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The Effects of Perceived Risk, Brand Credibility and Past Experience on Purchase Intention in the Airbnb Context

Sustainability, 2020-06, Vol.12 (12), p.5212 [Peer Reviewed Journal]

2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12125212

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17
AI Technology and Online Purchase Intention: Structural Equation Model Based on Perceived Value
AI Technology and Online Purchase Intention: Structural Equation Model Based on Perceived Value
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AI Technology and Online Purchase Intention: Structural Equation Model Based on Perceived Value

Sustainability, 2021-05, Vol.13 (10), p.5671 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13105671

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18
Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials
Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials
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Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials

Sustainability, 2021-07, Vol.13 (14), p.7946 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13147946

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19
Potential Impact of Sustainable Business Practices: Brand Equity in Fast Food and Millennials’ Purchase Intentions
Potential Impact of Sustainable Business Practices: Brand Equity in Fast Food and Millennials’ Purchase Intentions
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Potential Impact of Sustainable Business Practices: Brand Equity in Fast Food and Millennials’ Purchase Intentions

Sustainability, 2024-05, Vol.16 (9), p.3768 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16093768

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20
Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness
Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness
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Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness

Sustainability, 2021-04, Vol.13 (8), p.4548 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13084548

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