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The Effect of Celebrity Endorser Toward Purchase Intention: Negative Publicity as Moderator
The Effect of Celebrity Endorser Toward Purchase Intention: Negative Publicity as Moderator
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The Effect of Celebrity Endorser Toward Purchase Intention: Negative Publicity as Moderator

Khazanah Sosial, 2022-10, Vol.4 (4), p.636-649 [Peer Reviewed Journal]

ISSN: 2715-8071 ;EISSN: 2715-8071 ;DOI: 10.15575/ks.v4i4.20238

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2
Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China
Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China
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Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China

Journal of business ethics, 2013-09, Vol.117 (1), p.111-121 [Peer Reviewed Journal]

2013 Springer Science+Business Media ;Springer Science+Business Media Dordrecht 2012 ;Springer Science+Business Media Dordrecht 2013 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1512-2 ;CODEN: JBUEDJ

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3
Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour
Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour

Journal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]

Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJ

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4
Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials
Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials
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Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials

Journal of fashion marketing and management, 2019-09, Vol.23 (4), p.414-439 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-10-2018-0133

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5
The role of betrayal in the response to value and performance brand crisis
The role of betrayal in the response to value and performance brand crisis
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The role of betrayal in the response to value and performance brand crisis

Marketing letters, 2021-06, Vol.32 (2), p.203-217 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09559-7

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6
What kind of product does the person who feel nostalgia buy? Examine the effect of product types
What kind of product does the person who feel nostalgia buy? Examine the effect of product types
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What kind of product does the person who feel nostalgia buy? Examine the effect of product types

Global Business and Finance Review, 2019, 24(3), , pp.43-50 [Peer Reviewed Journal]

2019. This work is licensed under https://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2384-1648 ;ISSN: 1088-6931 ;EISSN: 2384-1648 ;DOI: 10.17549/gbfr.2019.24.3.43

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7
SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITY
SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITY
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SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITY

Economics & sociology, 2023-01, Vol.16 (1), p.85-105 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-789X ;EISSN: 2306-3459 ;DOI: 10.14254/2071789X.2023/16-1/6

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8
Waiting in line at a fashion store: psychological and emotional responses
Waiting in line at a fashion store: psychological and emotional responses
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Waiting in line at a fashion store: psychological and emotional responses

Fashion and Textiles, 2014, 1(1), , pp.1-14 [Peer Reviewed Journal]

Park et al.; licensee springer. 2014. This article is published under license to BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License ( ), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. ;The Author(s) 2014 ;ISSN: 2198-0802 ;EISSN: 2198-0802 ;DOI: 10.1186/s40691-014-0021-6

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9
Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention
Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention
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Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention

Foods, 2022-03, Vol.11 (7), p.978 [Peer Reviewed Journal]

2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods11070978 ;PMID: 35407066

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10
Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making
Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making
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Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making

Journal of business ethics, 2013-03, Vol.113 (2), p.243-263 [Peer Reviewed Journal]

Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media B.V. 2012 ;2015 INIST-CNRS ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1292-8 ;CODEN: JBUEDJ

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11
Transaction utility effects when quality is uncertain
Transaction utility effects when quality is uncertain
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Transaction utility effects when quality is uncertain

Journal of the Academy of Marketing Science, 1997-12, Vol.25 (1), p.45-55 [Peer Reviewed Journal]

Copyright Sage Publications, Inc. Winter 1997 ;Academy of Marketing Science 1997. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02894508 ;CODEN: JAMSDE

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