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1
The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
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The best digital marketing campaigns in the world II

ISBN: 9780749469689 ;ISBN: 9780749469696 ;ISBN: 0749469692 ;ISBN: 0749469684 ;EISBN: 9780749469696 ;EISBN: 0749469692 ;OCLC: 873810693 ;LCCallNum: HF5415.1265 .R92 2014eb

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2
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
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Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

Marketing science (Providence, R.I.), 2009-07, Vol.28 (4), p.721-739 [Peer Reviewed Journal]

2009 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Jul/Aug 2009 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0444 ;CODEN: MARSE5

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3
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
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The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

ISBN: 111926572X ;ISBN: 9781119265726 ;EISBN: 9781119265719 ;EISBN: 1119265711 ;DOI: 10.1002/9781119267102 ;OCLC: 942611598

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4
Attention, emotions and cause-related marketing effectiveness
Attention, emotions and cause-related marketing effectiveness
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Attention, emotions and cause-related marketing effectiveness

European journal of marketing, 2015-11, Vol.49 (11/12), p.1728-1750 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2014-0543

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5
A method to detect influencers in social networks based on the combination of amplification factors and content creation
A method to detect influencers in social networks based on the combination of amplification factors and content creation
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A method to detect influencers in social networks based on the combination of amplification factors and content creation

PloS one, 2022-10, Vol.17 (10), p.e0274596-e0274596 [Peer Reviewed Journal]

COPYRIGHT 2022 Public Library of Science ;2022 Huynh et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Huynh et al 2022 Huynh et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0274596

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6
Integration and search engine bias
Integration and search engine bias
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Integration and search engine bias

The Rand journal of economics, 2014-09, Vol.45 (3), p.576-597 [Peer Reviewed Journal]

2014 The RAND Corporation ;Copyright © 2014, RAND. ;COPYRIGHT 2014 Wiley Subscription Services, Inc. ;Copyright Rand Corporation Fall 2014 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0741-6261 ;EISSN: 1756-2171 ;DOI: 10.1111/1756-2171.12063 ;CODEN: RJECEA

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7
Real-Time Evaluation of E-mail Campaign Performance
Real-Time Evaluation of E-mail Campaign Performance
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Real-Time Evaluation of E-mail Campaign Performance

Marketing science (Providence, R.I.), 2009-03, Vol.28 (2), p.251-263 [Peer Reviewed Journal]

2009 INFORMS ;COPYRIGHT 2009 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2009 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0393 ;CODEN: MARSE5

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8
Gap analysis of green hotel marketing
Gap analysis of green hotel marketing
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Gap analysis of green hotel marketing

International journal of contemporary hospitality management, 2013-01, Vol.25 (7), p.1017-1048 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-09-2012-0156

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9
When will price increases associated with company donations to charity be perceived as fair?
When will price increases associated with company donations to charity be perceived as fair?
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When will price increases associated with company donations to charity be perceived as fair?

Journal of the Academy of Marketing Science, 2016-09, Vol.44 (5), p.608-626 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;Journal of the Academy of Marketing Science is a copyright of Springer, 2016. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0454-5 ;CODEN: JAMSDE

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10
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
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Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

Journal of marketing, 2023-05, Vol.87 (3), p.383-405 [Peer Reviewed Journal]

The Author(s) 2022 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429221125131

Digital Resources/Online E-Resources

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11
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components
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Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

Journal of theoretical and applied electronic commerce research, 2021-09, Vol.16 (6), p.2319-2340 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.3390/jtaer16060128

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12
Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value Customers
Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value Customers
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Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value Customers

Algorithms, 2024-01, Vol.17 (1), p.27 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1999-4893 ;EISSN: 1999-4893 ;DOI: 10.3390/a17010027

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13
User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform
User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform
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User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform

Public health nutrition, 2023-04, Vol.26 (4), p.716-724 [Peer Reviewed Journal]

The Author(s), 2023. Published by Cambridge University Press on behalf of The Nutrition Society ;The Author(s), 2023. Published by Cambridge University Press on behalf of The Nutrition Society. This work is licensed under the Creative Commons Attribution – Non-Commercial – Share Alike License This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike licence (http://creativecommons.org/licenses/by-nc-sa/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the same Creative Commons licence is used to distribute the re-used or adapted article and the original article is properly cited. The written permission of Cambridge University Press must be obtained prior to any commercial use. (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Authors 2023 2023 The Authors ;ISSN: 1368-9800 ;EISSN: 1475-2727 ;DOI: 10.1017/S1368980023000083 ;PMID: 36645264

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14
Online marketing model for evaluating the effectiveness of companies' relationships with end customers
Online marketing model for evaluating the effectiveness of companies' relationships with end customers
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Online marketing model for evaluating the effectiveness of companies' relationships with end customers

UTMS journal of economics, 2020-09, Vol.11 (1), p.93-107 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1857-6982 ;ISSN: 1857-6974 ;EISSN: 1857-6982

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15
Personalized subject lines in email marketing
Personalized subject lines in email marketing
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Personalized subject lines in email marketing

Marketing letters, 2023-12, Vol.34 (4), p.727-733 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-023-09701-7

Digital Resources/Online E-Resources

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16
Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine
Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine
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Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine

Journal of theoretical and applied electronic commerce research, 2022-07, Vol.17 (3), p.1003-1018 [Peer Reviewed Journal]

2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.3390/jtaer17030051

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17
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
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Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews

Journal of the Academy of Marketing Science, 2020-03, Vol.48 (2), p.222-245 [Peer Reviewed Journal]

The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00673-7

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18
Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing
Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing
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Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

Journal of advertising, 2007-06, Vol.36 (2), p.63-74 [Peer Reviewed Journal]

Copyright Taylor & Francis Group, LLC 2007 ;Copyright 2007 American Academy of Advertising ;COPYRIGHT 2007 Taylor & Francis Group LLC ;Copyright M. E. Sharpe Inc. Summer 2007 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.2753/JOA0091-3367360204 ;CODEN: JOADD7

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19
Strategic social media marketing: An empirical analysis of sequential advertising
Strategic social media marketing: An empirical analysis of sequential advertising
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Strategic social media marketing: An empirical analysis of sequential advertising

Production and operations management, 2023-12, Vol.32 (12), p.4005-4020 [Peer Reviewed Journal]

2023 The Authors ;ISSN: 1059-1478 ;EISSN: 1937-5956 ;DOI: 10.1111/poms.14075

Digital Resources/Online E-Resources

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20
Your Ad Here: The Cool Sell of Guerrilla Marketing
Your Ad Here: The Cool Sell of Guerrilla Marketing
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Your Ad Here: The Cool Sell of Guerrilla Marketing

2013 New York University ;ISBN: 9780814745472 ;ISBN: 0814745474 ;EISBN: 0814764940 ;EISBN: 9780814764947 ;DOI: 10.18574/9780814764947 ;OCLC: 838793643 ;LCCallNum: HF5415.S373 2013

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