Results 1 - 20 of 473 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Resilience, vulnerability and personality effects on social commerce intentions: the COVID-19 eraYoung consumers, 2023-04, Vol.24 (3), p.288-308 [Peer Reviewed Journal]Evangelos Mourelatos and Emmanouela Manganari. ;Evangelos Mourelatos and Emmanouela Manganari. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-04-2022-1515Full text available |
| 2 |
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Materialistic values and green apparel purchase intention among young Vietnamese consumersYoung consumers, 2019-11, Vol.20 (4), p.246-263 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-10-2018-0859Full text available |
| 3 |
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The impact of experiential augmented reality applications on fashion purchase intentionInternational journal of retail & distribution management, 2020-06, Vol.48 (5), p.433-451 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-06-2017-0117Full text available |
| 4 |
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The influence of perceived value on purchase intention in social commerce contextInternet research, 2017-08, Vol.27 (4), p.772-785 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-06-2016-0164Full text available |
| 5 |
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Thinking green, buying green? Drivers of pro-environmental purchasing behaviorThe Journal of consumer marketing, 2015-05, Vol.32 (3), p.167-175 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1179Full text available |
| 6 |
Material Type: Article
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Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentionsJournal of the Academy of Marketing Science, 2024, Vol.52 (1), p.75-96 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00928-4Digital Resources/Online E-Resources |
| 7 |
Material Type: Article
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Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentionsJournal of retailing, 2022-12, Vol.98 (4), p.741-758 [Peer Reviewed Journal]2022 ;Copyright Elsevier Limited Dec 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.06.003Full text available |
| 8 |
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Evolution of retail formats: Past, present, and futureJournal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal]2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002Full text available |
| 9 |
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Consumer cosmopolitanism in international marketing research: a systematic review and future research agendaInternational marketing review, 2022-10, Vol.39 (5), p.1151-1181 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-12-2020-0304Full text available |
| 10 |
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Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian culturesInternational marketing review, 2023-02, Vol.40 (1), p.102-126 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-08-2021-0261Full text available |
| 11 |
Material Type: Article
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing BehaviourJournal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJFull text available |
| 12 |
Material Type: Article
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How do interpersonal interaction factors affect buyers' purchase intention in live stream shopping? The mediating effects of swift guanxiInternet research, 2022-01, Vol.32 (1), p.335-361 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-05-2020-0252Full text available |
| 13 |
Material Type: Article
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Exciting red and competent blue: the importance of color in marketingJournal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDEFull text available |
| 14 |
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Meta-analysis of augmented reality marketingMarketing intelligence & planning, 2023-01, Vol.41 (1), p.110-123Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-06-2022-0221Full text available |
| 15 |
Material Type: Article
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The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product TypesJournal of retailing, 2018-06, Vol.94 (2), p.203-216 [Peer Reviewed Journal]2018 New York University ;Copyright New York University Jun 2018 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2017.12.002Full text available |
| 16 |
Material Type: Article
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Technology devalues luxury? Exploring consumer responses to AI-designed luxury productsJournal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1135-1152 [Peer Reviewed Journal]Academy of Marketing Science 2022 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2022. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00854-xFull text available |
| 17 |
Material Type: Article
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It’s not easy being green: the effects of attribute tradeoffs on green product preference and choiceJournal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.171-184 [Peer Reviewed Journal]Academy of Marketing Science 2012 ;COPYRIGHT 2013 Springer ;Academy of Marketing Science 2013 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-012-0305-6 ;CODEN: JAMSDEFull text available |
| 18 |
Material Type: Article
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Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspectiveAsia Pacific journal of marketing and logistics, 2023-05, Vol.35 (6), p.1383-1403 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-12-2021-0903Full text available |
| 19 |
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Chinese cultural element in brand logo and purchase intentionMarketing intelligence & planning, 2023-03, Vol.41 (2), p.171-185Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2022-0175Full text available |
| 20 |
Material Type: Article
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Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentionsEuropean journal of marketing, 2018-10, Vol.52 (9/10), p.2075-2104 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2017-0576Full text available |
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