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Niche based relational capability to increase salespeople performance in small and medium enterprisesVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.141-153COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13012Full text available |
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Analysis and evaluation by the internal audit of the quality of the bank’s customer portfolioVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.70-78COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13833Full text available |
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THE IMPACT OF TECHNOLOGICAL DEVELOPMENT ON TRANSPORT ENTERPRISES’ MARKETING STRATEGY (LITHUANIAN EXAMPLE)Verslas: teorija ir praktika, 2022-06, Vol.23 (2), p.365-376COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.16564Full text available |
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Material Type: Article
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The role of relationship marketing dimensions in the customer retentionVerslas: teorija ir praktika, 2008-12, Vol.9 (4), p.2722008. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/1648-0627.2008.9.272-280Full text available |
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Material Type: Article
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Analysis of methodological potential for customers‘ loyalty evaluationVerslas: teorija ir praktika, 2010-03, Vol.11 (1), p.492010. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2010.06Full text available |
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Material Type: Article
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Marketing Strategy Process: Quantitative Analysis of the Customers’ SatisfactionVerslas: teorija ir praktika, 2010-10, Vol.11 (4), p.345-3522010. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2010.37Full text available |
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Material Type: Article
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Relationship marketing through the prism of customer loyaltyVerslas: teorija ir praktika, 2011-11, Vol.12 (4), p.3482011. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2011.36Full text available |
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Material Type: Article
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Linking supply chain management practices to customer relationship management objectives: a proposed frameworkVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.154-164COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.15475Full text available |
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Material Type: Article
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AN INVESTIGATION OF THE INTERNET GENERATION CUSTOMER LOYALTY: AN EMPIRICAL STUDY IN INDONESIA MOBILE SERVICESVerslas: teorija ir praktika, 2023, Vol.24 (1), p.271-281COPYRIGHT 2023 Vilnius Gediminas Technical University ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2023.17324Full text available |
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Material Type: Article
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The effect of selected marketing activities and promotions on the consumers buying behaviorVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.79-87COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13929Full text available |
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Material Type: Article
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19Verslas: teorija ir praktika, 2021-06, Vol.22 (2), p.426-435COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.14486Full text available |
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Material Type: Article
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Service Quality Analysis of Two of the Largest Retail Chains with Minimart Concept in IndonesiaVerslas: teorija ir praktika, 2018, Vol.19 (1), p.177-185COPYRIGHT 2018 Vilnius Gediminas Technical University ;2018. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2018.18Full text available |
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Material Type: Article
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The Dimensions Of Customer Preference In The Foodservice IndustryVerslas: teorija ir praktika, 2013-03, Vol.14 (1), p.64-73COPYRIGHT 2013 Vilnius Gediminas Technical University ;2013. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2013.08Full text available |
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Material Type: Article
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EMPLOYEE MOTIVATION, JOB SATISFACTION, CUSTOMER SATISFACTION, AND FIRM PERFORMANCE: THE MODERATING ROLE OF EMPLOYEE EMPOWERMENTVerslas: teorija ir praktika, 2022-06, Vol.23 (2), p.357-364COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.15316Full text available |
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Material Type: Article
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Satisfaction of short-term rental customers: empirical study in PortugalVerslas: teorija ir praktika, 2021-06, Vol.22 (2), p.361-369COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.14289Full text available |
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Material Type: Article
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Proposal of Innovative Approaches of Relationship Marketing in BusinessVerslas: teorija ir praktika, 2015-03, Vol.16 (1), p.63-74COPYRIGHT 2015 Vilnius Gediminas Technical University ;2019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2015.434Full text available |
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Material Type: Article
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SERVICE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: AN SDL PERSPECTIVESVerslas: teorija ir praktika, 2020-06, Vol.21 (2), p.623-632COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12163Full text available |
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Material Type: Article
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E-COMMERCE DRIVERS AND BARRIERS AND THEIR IMPACT ON E-CUSTOMER LOYALTY IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)Verslas: teorija ir praktika, 2020-03, Vol.21 (1), p.146-157COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11612Full text available |
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Material Type: Article
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EXPERIENCE OF TRANSFORMATIVE LEADERSHIP: SUBORDINATE’S PERSPECTIVEVerslas: teorija ir praktika, 2020-03, Vol.21 (1), p.373-378COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11113Full text available |
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Material Type: Article
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An empirical investigation on e-retailer agility, customer satisfaction, commitment and loyaltyVerslas: teorija ir praktika, 2017-06, Vol.18 (1), p.97-108COPYRIGHT 2017 Vilnius Gediminas Technical University ;2017. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2017.011Full text available |