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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Resilience, vulnerability and personality effects on social commerce intentions: the COVID-19 eraYoung consumers, 2023-04, Vol.24 (3), p.288-308 [Peer Reviewed Journal]Evangelos Mourelatos and Emmanouela Manganari. ;Evangelos Mourelatos and Emmanouela Manganari. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-04-2022-1515Full text available |
| 2 |
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The influence of perceived value on purchase intention in social commerce contextInternet research, 2017-08, Vol.27 (4), p.772-785 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-06-2016-0164Full text available |
| 3 |
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Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven researchJournal of retailing, 2022-03, Vol.98 (1), p.133-151 [Peer Reviewed Journal]2022 ;Copyright Elsevier Limited Mar 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.02.008Full text available |
| 4 |
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Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian culturesInternational marketing review, 2023-02, Vol.40 (1), p.102-126 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-08-2021-0261Full text available |
| 5 |
Material Type: Article
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Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentionsEuropean journal of marketing, 2018-10, Vol.52 (9/10), p.2075-2104 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2017-0576Full text available |
| 6 |
Material Type: Article
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Personality factors as predictors of online consumer engagement: an empirical investigationMarketing intelligence & planning, 2017-01, Vol.35 (4), p.510-528Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-10-2016-0193Full text available |
| 7 |
Material Type: Article
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How fashion influencers contribute to consumers' purchase intentionJournal of fashion marketing and management, 2020-08, Vol.24 (3), p.361-380 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-08-2019-0157Full text available |
| 8 |
Material Type: Article
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Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication styleJournal of research in interactive marketing, 2023-01, Vol.17 (1), p.140-155 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-04-2021-0114Full text available |
| 9 |
Material Type: Article
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Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientationJournal of research in interactive marketing, 2020-11, Vol.14 (4), p.431-459 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-09-2019-0145Full text available |
| 10 |
Material Type: Article
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The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trustJournal of research in interactive marketing, 2022-12, Vol.16 (4), p.648-664 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-03-2021-0072Full text available |
| 11 |
Material Type: Article
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Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspectiveEuropean journal of marketing, 2022-11, Vol.56 (10), p.2721-2748 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0828Full text available |
| 12 |
Material Type: Article
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Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumptionEuropean journal of marketing, 2023-01, Vol.57 (2), p.533-561 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0776Full text available |
| 13 |
Material Type: Article
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Mapping the influence of influencer marketing: a bibliometric analysisMarketing intelligence & planning, 2021-09, Vol.39 (7), p.979-1003Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2021-0085Full text available |
| 14 |
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Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?The Journal of consumer marketing, 2023-02, Vol.40 (2), p.248-259 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2021-4611Full text available |
| 15 |
Material Type: Article
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Influencer marketing: purchase intention and its antecedentsMarketing intelligence & planning, 2021-09, Vol.39 (7), p.960-978Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2021-0104Full text available |
| 16 |
Material Type: Article
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The effects of perceived luxury value on customer engagement and purchase intention in live streaming shoppingAsia Pacific journal of marketing and logistics, 2022-06, Vol.34 (6), p.1303-1323 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2021-0564Full text available |
| 17 |
Material Type: Article
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How customers respond to social media advertisingMarketing intelligence & planning, 2023-03, Vol.41 (2), p.229-243Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-09-2022-0397Full text available |
| 18 |
Material Type: Article
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What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase IntentionJournal of theoretical and applied electronic commerce research, 2022-03, Vol.17 (1), p.89-103 [Peer Reviewed Journal]2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.3390/jtaer17010005Full text available |
| 19 |
Material Type: Article
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“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentionsJournal of research in interactive marketing, 2023-03, Vol.17 (2), p.157-175 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-08-2021-0214Full text available |
| 20 |
Material Type: Article
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Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological ContractsJournal of theoretical and applied electronic commerce research, 2021-01, Vol.16 (1), p.1-17 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762021000100102Full text available |
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