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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iranکاوشهای مدیریت بازرگانی, 2018-05, Vol.9 (18), p.159-188 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.18.159Full text available |
| 2 |
Material Type: Article
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Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Networkکاوشهای مدیریت بازرگانی, 2018-05, Vol.9 (18), p.243-267 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.18.243Full text available |
| 3 |
Material Type: Article
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The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equityکاوشهای مدیریت بازرگانی, 2017-08, Vol.9 (17), p.249-274 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.17.249Full text available |
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- Purchase Intention (2)
- Emotional Values (1)
- Competition (1)
- Consumer Innovativeness (1)
- Viral Marketing (1)
- Brand Equity (1)
- Telegram Users (1)
- Foreign Brand (1)
- Social Networks (1)
- Self-Image Congruence With Store Image (1)
- Purchase Intention Of Consumers (1)
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