Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded TheoryNew marketing research journal, 2023-02, Vol.12 (4), p.113-132EISSN: 2228-7744 ;DOI: 10.22108/nmrj.2022.132836.2665Digital Resources/Online E-Resources |
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2 |
Material Type: Article
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Investigating the Effect of Social Responsibility and Pro-Environmental Behavior of the Brand on the Willingness to Pay of Consumers with the Mediating Role of Brand EquityPizhūhish/hā-yi mudīriyyat-i ̒umūmī (Online), 2023-06, Vol.16 (60), p.219-246 [Peer Reviewed Journal]ISSN: 2538-3418 ;EISSN: 2676-7880 ;DOI: 10.22111/jmr.2023.38033.5442Full text available |
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3 |
Material Type: Article
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Social Factors Affecting on Sustainable Gas Consumption (Household Subscribers of Mazandaran Province)Faṣlnāmah-i āmūzish-i muḥīṭ-i zīst va tawsiʻah-i pāydār = Journal of environmental education & sustainable development, 2020-08, Vol.8 (4), p.37-54 [Peer Reviewed Journal]ISSN: 2322-3057 ;EISSN: 2538-5984 ;DOI: 10.30473/ee.2020.6919Full text available |
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4 |
Material Type: Article
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Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Networkکاوشهای مدیریت بازرگانی, 2018-05, Vol.9 (18), p.243-267 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.18.243Full text available |
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5 |
Material Type: Article
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Class Action and Its Role in Consumer Protection LawFaṣlnāmah-i pizhūhish-i ḥuqūq-i khuṣūṣī, 2012-07, Vol.1 (1), p.157-182 [Peer Reviewed Journal]ISSN: 2345-3583 ;EISSN: 2476-6232Full text available |
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6 |
Material Type: Article
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Consumers Analysis Towards Fish Consumption, and its Related Factors, Barriers of Consumption and Promotion Strategies using Social Marketing frame work among women in Yazd city in 2013Ṭulūʻ-i bihdāsht (Online), 2014-09, Vol.13 (3), p.98-115 [Peer Reviewed Journal]ISSN: 1728-5127 ;EISSN: 2538-1598Full text available |
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7 |
Material Type: Article
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Green consumers segmentation using lifestyle variablesNew marketing research journal, 2016-03, Vol.5 (4), p.163-184ISSN: 2228-7744Digital Resources/Online E-Resources |
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8 |
Material Type: Article
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Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet MarketNew marketing research journal, 2015-06, Vol.5 (1), p.43-58ISSN: 2228-7744Digital Resources/Online E-Resources |
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9 |
Material Type: Article
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Impacts of Brand Extension Strategy on Concumers’ Attitude of New ProductsMuṭāliʻāt-i mudīriyyat-i bihbūd va taḥavvul (Online), 2012-12, Vol.21 (69), p.1-23 [Peer Reviewed Journal]ISSN: 2251-8037 ;EISSN: 2476-5988Digital Resources/Online E-Resources |
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10 |
Material Type: Article
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The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany)New marketing research journal, 2014-07, Vol.4 (1), p.42-21ISSN: 2228-7744Digital Resources/Online E-Resources |
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11 |
Material Type: Article
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Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational ConsumersNew marketing research journal, 2012-09, Vol.2 (2), p.37-50ISSN: 2228-7744Digital Resources/Online E-Resources |
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12 |
Material Type: Article
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Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational ConsumersNew marketing research journal, 2012-01, Vol.2 (2)ISSN: 2228-7744Digital Resources/Online E-Resources |
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13 |
Material Type: Article
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Presenting a Conceptual Model of Customer Feed back Process in Customer Knowledge Management (C.K.M) ApproachNashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2011-12, Vol.3 (9), p.107-138 [Peer Reviewed Journal]ISSN: 2008-5893 ;EISSN: 2423-5059Full text available |
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14 |
Material Type: Article
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Effect of Food Subsidy Reduction on Iranian ConsumersFaṣlnāmah-ʼi pizhūhishʹhā-yi iqtiṣādī-i Īrān, 2004-09, Vol.6 (20), p.135-156 [Peer Reviewed Journal]ISSN: 1726-0728 ;EISSN: 2476-6445Full text available |
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15 |
Material Type: Article
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Determination of the hygienic quality of Astacus leptodactylus captured from Haft Barm lakes, Fars Province (Iran) in terms of trace metals accumulated in the productMajallah-i bihdāsht-i mavādd-i ghaz̲āyī, 2021-01, Vol.10 (4 (40) زمستان), p.17-28ISSN: 2228-7647 ;EISSN: 2476-6968 ;DOI: 10.30495/jfh.2021.1919472.1304Full text available |
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16 |
Material Type: Article
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Internet addiction and its related factors: a study of an Iranian populationPayesh, 2007-06, Vol.6 (3), p.0-0 [Peer Reviewed Journal]ISSN: 1680-7626 ;EISSN: 2008-4536Digital Resources/Online E-Resources |
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17 |
Material Type: Article
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MULTIPLIER ANALYSIS IN THE FRAMEWORK OF MANY PRODUCERS AND MANY CONSUMERS OF THE SAM FOR THE IRANIAN ECONOMYFaṣlnāmah-ʼi pizhūhishʹhā-yi iqtiṣādī-i Īrān, 2003-03, Vol.5 (14), p.39-56 [Peer Reviewed Journal]ISSN: 1726-0728 ;EISSN: 2476-6445Full text available |
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18 |
Material Type: Article
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An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country ProductsMudīrīyat-i bāzargānī, 2018-04, Vol.10 (1), p.187-206ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2017.226666.2472Full text available |
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19 |
Material Type: Article
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Assessing knowledge and practice of food producers, retailers and consumers of food labels in BostanabadMajallah-i bihdāsht-i mavādd-i ghaz̲āyī, 2014-08, Vol.4 (2 (14) تابستان), p.27-37ISSN: 2228-7647 ;EISSN: 2476-6968Full text available |
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20 |
Material Type: Article
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Investigating the Effective Index on Customers Choice in Buying FurnitureMajallah-i ṣanāyiʻ-i chūb va kāghaz̲-i Īrān, 2014-05, Vol.5 (1), p.153-164ISSN: 2008-9066 ;EISSN: 2423-3242Full text available |