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1
Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory
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Article
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Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory

New marketing research journal, 2023-02, Vol.12 (4), p.113-132

EISSN: 2228-7744 ;DOI: 10.22108/nmrj.2022.132836.2665

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2
Investigating the Effect of Social Responsibility and Pro-Environmental Behavior of the Brand on the Willingness to Pay of Consumers with the Mediating Role of Brand Equity
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Article
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Investigating the Effect of Social Responsibility and Pro-Environmental Behavior of the Brand on the Willingness to Pay of Consumers with the Mediating Role of Brand Equity

Pizhūhish/hā-yi mudīriyyat-i ̒umūmī (Online), 2023-06, Vol.16 (60), p.219-246 [Peer Reviewed Journal]

ISSN: 2538-3418 ;EISSN: 2676-7880 ;DOI: 10.22111/jmr.2023.38033.5442

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3
Social Factors Affecting on Sustainable Gas Consumption (Household Subscribers of Mazandaran Province)
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Article
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Social Factors Affecting on Sustainable Gas Consumption (Household Subscribers of Mazandaran Province)

Faṣlnāmah-i āmūzish-i muḥīṭ-i zīst va tawsiʻah-i pāydār = Journal of environmental education & sustainable development, 2020-08, Vol.8 (4), p.37-54 [Peer Reviewed Journal]

ISSN: 2322-3057 ;EISSN: 2538-5984 ;DOI: 10.30473/ee.2020.6919

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4
Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network
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Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network

کاوش‌های مدیریت بازرگانی, 2018-05, Vol.9 (18), p.243-267 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.18.243

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5
Class Action and Its Role in Consumer Protection Law
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Article
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Class Action and Its Role in Consumer Protection Law

Faṣlnāmah-i pizhūhish-i ḥuqūq-i khuṣūṣī, 2012-07, Vol.1 (1), p.157-182 [Peer Reviewed Journal]

ISSN: 2345-3583 ;EISSN: 2476-6232

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6
Consumers Analysis Towards Fish Consumption, and its Related Factors, Barriers of Consumption and Promotion Strategies using Social Marketing frame work among women in Yazd city in 2013
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Article
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Consumers Analysis Towards Fish Consumption, and its Related Factors, Barriers of Consumption and Promotion Strategies using Social Marketing frame work among women in Yazd city in 2013

Ṭulūʻ-i bihdāsht (Online), 2014-09, Vol.13 (3), p.98-115 [Peer Reviewed Journal]

ISSN: 1728-5127 ;EISSN: 2538-1598

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7
Green consumers segmentation using lifestyle variables
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Article
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Green consumers segmentation using lifestyle variables

New marketing research journal, 2016-03, Vol.5 (4), p.163-184

ISSN: 2228-7744

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8
Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market
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Article
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Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market

New marketing research journal, 2015-06, Vol.5 (1), p.43-58

ISSN: 2228-7744

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9
Impacts of Brand Extension Strategy on Concumers’ Attitude of New Products
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Article
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Impacts of Brand Extension Strategy on Concumers’ Attitude of New Products

Muṭāliʻāt-i mudīriyyat-i bihbūd va taḥavvul (Online), 2012-12, Vol.21 (69), p.1-23 [Peer Reviewed Journal]

ISSN: 2251-8037 ;EISSN: 2476-5988

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10
The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany)
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Article
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The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany)

New marketing research journal, 2014-07, Vol.4 (1), p.42-21

ISSN: 2228-7744

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11
Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers
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Article
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Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers

New marketing research journal, 2012-09, Vol.2 (2), p.37-50

ISSN: 2228-7744

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12
Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers
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Article
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Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers

New marketing research journal, 2012-01, Vol.2 (2)

ISSN: 2228-7744

Digital Resources/Online E-Resources

13
Presenting a Conceptual Model of Customer Feed back Process in Customer Knowledge Management (C.K.M) Approach
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Article
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Presenting a Conceptual Model of Customer Feed back Process in Customer Knowledge Management (C.K.M) Approach

Nashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2011-12, Vol.3 (9), p.107-138 [Peer Reviewed Journal]

ISSN: 2008-5893 ;EISSN: 2423-5059

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14
Effect of Food Subsidy Reduction on Iranian Consumers
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Article
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Effect of Food Subsidy Reduction on Iranian Consumers

Faṣlnāmah-ʼi pizhūhishʹhā-yi iqtiṣādī-i Īrān, 2004-09, Vol.6 (20), p.135-156 [Peer Reviewed Journal]

ISSN: 1726-0728 ;EISSN: 2476-6445

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15
Determination of the hygienic quality of Astacus leptodactylus captured from Haft Barm lakes, Fars Province (Iran) in terms of trace metals accumulated in the product
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Article
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Determination of the hygienic quality of Astacus leptodactylus captured from Haft Barm lakes, Fars Province (Iran) in terms of trace metals accumulated in the product

Majallah-i bihdāsht-i mavādd-i ghaz̲āyī, 2021-01, Vol.10 (4 (40) زمستان), p.17-28

ISSN: 2228-7647 ;EISSN: 2476-6968 ;DOI: 10.30495/jfh.2021.1919472.1304

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16
Internet addiction and its related factors: a study of an Iranian population
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Article
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Internet addiction and its related factors: a study of an Iranian population

Payesh, 2007-06, Vol.6 (3), p.0-0 [Peer Reviewed Journal]

ISSN: 1680-7626 ;EISSN: 2008-4536

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17
MULTIPLIER ANALYSIS IN THE FRAMEWORK OF MANY PRODUCERS AND MANY CONSUMERS OF THE SAM FOR THE IRANIAN ECONOMY
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Article
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MULTIPLIER ANALYSIS IN THE FRAMEWORK OF MANY PRODUCERS AND MANY CONSUMERS OF THE SAM FOR THE IRANIAN ECONOMY

Faṣlnāmah-ʼi pizhūhishʹhā-yi iqtiṣādī-i Īrān, 2003-03, Vol.5 (14), p.39-56 [Peer Reviewed Journal]

ISSN: 1726-0728 ;EISSN: 2476-6445

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18
An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products
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Article
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An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products

Mudīrīyat-i bāzargānī, 2018-04, Vol.10 (1), p.187-206

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2017.226666.2472

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19
Assessing knowledge and practice of food producers, retailers and consumers of food labels in Bostanabad
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Article
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Assessing knowledge and practice of food producers, retailers and consumers of food labels in Bostanabad

Majallah-i bihdāsht-i mavādd-i ghaz̲āyī, 2014-08, Vol.4 (2 (14) تابستان), p.27-37

ISSN: 2228-7647 ;EISSN: 2476-6968

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20
Investigating the Effective Index on Customers Choice in Buying Furniture
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Article
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Investigating the Effective Index on Customers Choice in Buying Furniture

Majallah-i ṣanāyiʻ-i chūb va kāghaz̲-i Īrān, 2014-05, Vol.5 (1), p.153-164

ISSN: 2008-9066 ;EISSN: 2423-3242

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