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Sales Promotions
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Exploring Consumers' Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and InvolvementJournal of theoretical and applied electronic commerce research, 2020, Vol.15 (1), p.66-80 [Peer Reviewed Journal]2020. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762020000100106Full text available |
| 2 |
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Effects of Price Discounts and Bonus Packs on Online Impulse BuyingSocial behavior and personality, 2014-09, Vol.42 (8), p.1293-1302 [Peer Reviewed Journal]COPYRIGHT 2014 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2014 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2014 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.2014.42.8.1293 ;CODEN: SBHPAFFull text available |
| 3 |
Material Type: Article
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Sales Promotion Activities During Ganesh Festival: An Empirical Study with Reference to Pune CityTurkish journal of computer and mathematics education, 2021-01, Vol.12 (13), p.1376-13822021. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 1309-4653Full text available |
| 4 |
Material Type: Article
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From the Editorial DeskAbhigyan (New Delhi), 2023-10, Vol.41 (3), p.1-1 [Peer Reviewed Journal]2023 Abhigyan ;COPYRIGHT 2023 Foundation for Organisational Research & Education ;ISSN: 0970-2385 ;EISSN: 2583-1445 ;DOI: 10.1177/0970238520230301Full text available |
| 5 |
Material Type: Article
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The IRI Marketing Data SetMarketing science (Providence, R.I.), 2008-07, Vol.27 (4), p.745-748 [Peer Reviewed Journal]COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Jul/Aug 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0450 ;CODEN: MARSE5Full text available |
| 6 |
Material Type: Article
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Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directionsPloS one, 2024-05, Vol.19 (5), p.e0300599-e0300599 [Peer Reviewed Journal]Copyright: © 2024 Sánchez-Amboage et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2024 Public Library of Science ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0300599 ;PMID: 38728243Full text available |
| 7 |
Material Type: Article
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Sustainable Development Concept of Heritage IKampung/I Tourism Using Novel Prioritization ApproachSustainability (Basel, Switzerland), 2024-04, Vol.16 (7) [Peer Reviewed Journal]COPYRIGHT 2024 MDPI AG ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16072934Full text available |
| 8 |
Material Type: Article
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The Chief Marketing Officer: an antidote to myopic earnings management practicesMarketing letters, 2021-06, Vol.32 (2), p.165-178 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09560-0Full text available |
| 9 |
Material Type: Article
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How website quality affects online impulse buying: Moderating effects of sales promotion and credit card useAsia Pacific journal of marketing and logistics, 2018-01, Vol.30 (1), p.235-256 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2017-0073Full text available |
| 10 |
Material Type: Article
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Enhanced Global Signal of Neutral Hydrogen Due to Excess Radiation at Cosmic DawnAstrophysical journal. Letters, 2018-05, Vol.858 (2), p.L17 [Peer Reviewed Journal]2018. The American Astronomical Society. All rights reserved. ;Copyright IOP Publishing May 10, 2018 ;ISSN: 2041-8205 ;EISSN: 2041-8213 ;DOI: 10.3847/2041-8213/aac0feFull text available |
| 11 |
Material Type: Article
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The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intentionJournal of research in interactive marketing, 2019-09, Vol.13 (3), p.302-330 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-01-2018-0004Full text available |
| 12 |
Material Type: Article
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The allocation optimization of promotion budget and traffic volume for an online flash-sales platformAnnals of operations research, 2020-08, Vol.291 (1-2), p.1183-1207 [Peer Reviewed Journal]Springer Science+Business Media, LLC, part of Springer Nature 2018 ;COPYRIGHT 2020 Springer ;Springer Science+Business Media, LLC, part of Springer Nature 2018. ;ISSN: 0254-5330 ;EISSN: 1572-9338 ;DOI: 10.1007/s10479-018-3065-yFull text available |
| 13 |
Material Type: Article
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Finite Mixture Models for Clustering Auto-Correlated Sales Series Data Influenced by PromotionsComputation, 2022-02, Vol.10 (2), p.23 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2079-3197 ;EISSN: 2079-3197 ;DOI: 10.3390/computation10020023Full text available |
| 14 |
Material Type: Article
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Retracted: Marketing Model of Tourism Enterprises Based on New Media EnvironmentInternational journal of antennas and propagation, 2023-08, Vol.2023, p.1-1 [Peer Reviewed Journal]Copyright © 2023 International Journal of Antennas and Propagation. ;Copyright © 2023 International Journal of Antennas and Propagation. This is an open access article distributed under the Creative Commons Attribution License (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. https://creativecommons.org/licenses/by/4.0 ;ISSN: 1687-5869 ;EISSN: 1687-5877 ;DOI: 10.1155/2023/9874673Full text available |
| 15 |
Material Type: Article
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Correction: Lee et al. In the Eyes of the Beholder: The Effect of the Perceived Authenticity of Sanfang Qixiang in Fuzhou, China, among Locals and Domestic Tourists. ISustainability/I 2021, I13/I, 12353Sustainability (Basel, Switzerland), 2022-08, Vol.14 (17) [Peer Reviewed Journal]COPYRIGHT 2022 MDPI AG ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su141710497Full text available |
| 16 |
Material Type: Article
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Predictive Sales and Operations Planning Based on a Statistical Treatment of Demand to Increase Efficiency: A Supply Chain Simulation Case StudyApplied sciences, 2021-01, Vol.11 (1), p.233 [Peer Reviewed Journal]2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2076-3417 ;EISSN: 2076-3417 ;DOI: 10.3390/app11010233Full text available |
| 17 |
Material Type: Article
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“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce PlatformsJournal of theoretical and applied electronic commerce research, 2023-07, Vol.18 (3), p.1257-1282 [Peer Reviewed Journal]2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.3390/jtaer18030064Full text available |
| 18 |
Material Type: Article
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Investigating the dynamic mechanism of user willingness to actively publish travel-related Electronic Word-of-MouthPloS one, 2023-10, Vol.18 (10), p.e0285773 [Peer Reviewed Journal]COPYRIGHT 2023 Public Library of Science ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0285773Full text available |
| 19 |
Material Type: Article
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Customer engagement in sales promotionMarketing intelligence & planning, 2021-04, Vol.39 (3), p.424-437Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-11-2019-0582Full text available |
| 20 |
Material Type: Article
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Promotions in action: classifying promotional activities under the perception of consumersRevista brasileira de marketing, 2020-05, Vol.19 (3), p.5152020. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v19i3.16587Full text available |
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