Results 1 - 20 of 4,859 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Book
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Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And PromotionISBN: 9811274487 ;ISBN: 9789811274480 ;EISBN: 9789811274497 ;EISBN: 9811274495 ;DOI: 10.1142/13376#t=tocDigital Resources/Online E-Resources |
| 2 |
Material Type: Book
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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And StatisticsISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=tocDigital Resources/Online E-Resources |
| 3 |
Material Type: Book
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Marketing Analytics Practitioner's Guide, The - Volume 3: Digital MarketingISBN: 9811274509 ;ISBN: 9789811274503 ;EISBN: 9811274517 ;EISBN: 9789811274510 ;DOI: 10.1142/13377#t=tocDigital Resources/Online E-Resources |
| 4 |
Material Type: Article
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Misselling through AgentsThe American economic review, 2009-06, Vol.99 (3), p.883-908 [Peer Reviewed Journal]Copyright 2009 The American Economic Association ;Copyright American Economic Association Jun 2009 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.99.3.883 ;CODEN: AENRAAFull text available |
| 5 |
Material Type: Book
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Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals FastISBN: 9781119742791 ;ISBN: 111974279X ;ISBN: 9781119742715 ;ISBN: 1119742714 ;EISBN: 9781119742791 ;EISBN: 111974279X ;EISBN: 9781119742777 ;EISBN: 1119742773 ;OCLC: 1163160886 ;LCCallNum: HF5438.25 .B56 2020Full text available |
| 6 |
Material Type: Book
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Radical Outcomes: How to Create Extraordinary Teams that Get Tangible ResultsISBN: 1119524288 ;ISBN: 9781119524281 ;ISBN: 9781119524250 ;ISBN: 1119524253 ;EISBN: 9781119524298 ;EISBN: 1119524296 ;EISBN: 1119524288 ;EISBN: 9781119524281 ;OCLC: 1051777400 ;LCCallNum: BF503 .S73 2019Full text available |
| 7 |
Material Type: Article
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The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intentionJournal of research in interactive marketing, 2019-09, Vol.13 (3), p.302-330 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-01-2018-0004Full text available |
| 8 |
Material Type: Article
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Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales DiversityManagement science, 2009-05, Vol.55 (5), p.697-712 [Peer Reviewed Journal]Copyright 2009 United States of America ;2009 INIST-CNRS ;Copyright Institute for Operations Research and the Management Sciences May 2009 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.1080.0974 ;CODEN: MSCIAMFull text available |
| 9 |
Material Type: Article
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Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette marketTobacco control, 2019-03, Vol.28 (2), p.146-151 [Peer Reviewed Journal]Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2019. All rights reserved. No commercial use is permitted unless otherwise expressly granted. ;2019 Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2019. All rights reserved. No commercial use is permitted unless otherwise expressly granted.This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See:http://creativecommons.org/licenses/by-nc/4.0 ;Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2019. All rights reserved. No commercial use is permitted unless otherwise expressly granted. 2019 ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2018-054382 ;PMID: 29853561Full text available |
| 10 |
Material Type: Book
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Inbound PR: The PR Agency's Manual to Transforming Your Business With InboundISBN: 1119462258 ;ISBN: 9781119462255 ;ISBN: 9781119462217 ;ISBN: 1119462215 ;EISBN: 9781119462279 ;EISBN: 1119462274 ;EISBN: 1119462258 ;EISBN: 9781119462255 ;OCLC: 1032712518 ;LCCallNum: HF5415 .S73 2018Full text available |
| 11 |
Material Type: Book
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The Dynamics of Influencer Marketing: A Multidisciplinary Approach2023 selection and editorial matter, José M. Álvarez-Monzoncillo; individual chapters, the contributors ;ISBN: 036767890X ;ISBN: 9780367680916 ;ISBN: 9780367678906 ;ISBN: 0367680912 ;ISBN: 1000686930 ;ISBN: 9781000686937 ;EISBN: 100068699X ;EISBN: 1000686930 ;EISBN: 1003134173 ;EISBN: 9781000686937 ;EISBN: 9781003134176 ;EISBN: 9781000686999 ;DOI: 10.4324/9781003134176Full text available |
| 12 |
Material Type: Book
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Exactly How to Sell: The Sales Guide for Non-Sales ProfessionalsISBN: 111947339X ;ISBN: 9781119473398 ;ISBN: 1119473454 ;ISBN: 9781119473459 ;EISBN: 111947339X ;EISBN: 9781119473398 ;EISBN: 1119473462 ;EISBN: 9781119473466 ;OCLC: 1019632561 ;LCCallNum: HF5438.25 .J66 2018Full text available |
| 13 |
Material Type: Article
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US toddler milk sales and associations with marketing practicesPublic health nutrition, 2020-04, Vol.23 (6), p.1127-1135 [Peer Reviewed Journal]Copyright Cambridge University Press Apr 2020 ;The Authors 2020 2020 The Authors ;ISSN: 1368-9800 ;EISSN: 1475-2727 ;DOI: 10.1017/S1368980019003756 ;PMID: 32014070Full text available |
| 14 |
Material Type: Article
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Uncovering the advertising and promotional strategies of tobacco companies in Cambodia: recall of below-the-line marketing among young male smokersTobacco control, 2023-09, Vol.32 (5), p.614-619 [Peer Reviewed Journal]Author(s) (or their employer(s)) 2022. No commercial re-use. See rights and permissions. Published by BMJ. ;Author(s) (or their employer(s)) 2023. No commercial re-use. See rights and permissions. Published by BMJ. ;2023 Author(s) (or their employer(s)) 2023. No commercial re-use. See rights and permissions. Published by BMJ. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2021-057063 ;PMID: 35177539Full text available |
| 15 |
Material Type: Article
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Exposure to Marijuana Marketing After Legalization of Retail Sales: Oregonians' Experiences, 2015-2016American journal of public health (1971), 2018-01, Vol.108 (1), p.120-127 [Peer Reviewed Journal]Copyright American Public Health Association Jan 2018 ;American Public Health Association 2018 2018 ;ISSN: 0090-0036 ;EISSN: 1541-0048 ;DOI: 10.2105/AJPH.2017.304136 ;PMID: 29161062Full text available |
| 16 |
Material Type: Article
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Global evidence on the effect of point-of-sale display bans on smoking prevalenceTobacco control, 2018-10, Vol.27 (e2), p.e98-e104 [Peer Reviewed Journal]Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted. ;2018 Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2017-053996 ;PMID: 29332006Full text available |
| 17 |
Material Type: Book
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The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the CompetitionISBN: 9781118206676 ;ISBN: 1118206673 ;ISBN: 9781118228623 ;ISBN: 1118228626 ;ISBN: 9781118240946 ;ISBN: 1118240944 ;ISBN: 9781118265833 ;ISBN: 1118265831 ;EISBN: 9781118228623 ;EISBN: 1118228626 ;EISBN: 9781118206676 ;EISBN: 1118206673 ;EISBN: 9781118240946 ;EISBN: 1118240944 ;OCLC: 775591940 ;LCCallNum: HF5439.5.H65Full text available |
| 18 |
Material Type: Article
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Embedded Premium Promotion: Why It Works and How to Make It More EffectiveMarketing science (Providence, R.I.), 2007-07, Vol.26 (4), p.514-531 [Peer Reviewed Journal]Copyright 2007 INFORMS ;COPYRIGHT 2007 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Jul/Aug 2007 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1060.0247 ;CODEN: MARSE5Full text available |
| 19 |
Material Type: Book
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Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)ISBN: 9781119541899 ;ISBN: 1119541891 ;ISBN: 1119541832 ;ISBN: 9781119541837 ;EISBN: 9781119541868 ;EISBN: 1119541867 ;EISBN: 9781119541899 ;EISBN: 1119541891 ;OCLC: 1084360682 ;LCCallNum: HF5438.25 .C36 2019Full text available |
| 20 |
Material Type: Article
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Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf ArrangementsMarketing science (Providence, R.I.), 2008-11, Vol.27 (6), p.1065-1082 [Peer Reviewed Journal]Copyright 2008 INFORMS ;COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0365 ;CODEN: MARSE5Full text available |
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