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1
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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2
MARKETING STRATEGIES IN THE AGRICULTURAL SECTOR
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Article
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MARKETING STRATEGIES IN THE AGRICULTURAL SECTOR

Journal of Bio-based Marketing, 2024-01, Vol.1 (1), p.67-77 [Peer Reviewed Journal]

EISSN: 2683-0825

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3
STRATEGI PEMASARAN : UPAYA MENINGKATKAN REPUTASI BANK DAN COSTUMER TRUST PADA TABUNGAN DI BANK SYARIAH INDONESIA
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STRATEGI PEMASARAN : UPAYA MENINGKATKAN REPUTASI BANK DAN COSTUMER TRUST PADA TABUNGAN DI BANK SYARIAH INDONESIA

Profit : jurnal kajian ekonomi dan perbankan syariah (Online), 2023-01, Vol.6 (2) [Peer Reviewed Journal]

ISSN: 2685-4309 ;EISSN: 2597-9434 ;DOI: 10.33650/profit.v6i2.3665

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4
Study of Marketing Strategy Formulation at Ok Clean Laundry using SWOT Analysis
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Article
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Study of Marketing Strategy Formulation at Ok Clean Laundry using SWOT Analysis

SHS web of conferences, 2022, Vol.149, p.3027 [Peer Reviewed Journal]

ISSN: 2261-2424 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202214903027

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5
Connecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities
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Article
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Connecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities

Journal of sustainable marketing, 2021-12, Vol.2, p.47-51 [Peer Reviewed Journal]

EISSN: 2766-0117 ;DOI: 10.51300/jsm-2021-40

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6
The research results of the competitive capacity of enterprises’ formation through marketing strategies
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Article
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The research results of the competitive capacity of enterprises’ formation through marketing strategies

Vìsnik (Kiïvsʹkij ìnstitut bìznesu ta tehnologìj), 2021-08, Vol.47 (1), p.15-20 [Peer Reviewed Journal]

ISSN: 2707-1820 ;EISSN: 2707-1839 ;DOI: 10.37203/kibit.2021.47.07

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7
Strategi Pemasaran Coffeeshop Boy’s Selama Pandemi Covid-19 dengan Menggunakan Analisis SWOT
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Article
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Strategi Pemasaran Coffeeshop Boy’s Selama Pandemi Covid-19 dengan Menggunakan Analisis SWOT

Jurnal Social Economic of Agriculture, 2022-06, Vol.11 (1), p.12-19 [Peer Reviewed Journal]

ISSN: 2252-3820 ;EISSN: 2579-3268 ;DOI: 10.26418/j.sea.v11i1.56472

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8
Upper echelons research in marketing
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Article
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Upper echelons research in marketing

Journal of the Academy of Marketing Science, 2021, Vol.49 (1), p.198-219 [Peer Reviewed Journal]

Academy of Marketing Science 2020 ;COPYRIGHT 2021 Springer ;Academy of Marketing Science 2020. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00724-4

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9
STRATEGI PENGEMBANGAN SULAM BAYANG
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Article
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STRATEGI PENGEMBANGAN SULAM BAYANG

Jurnal Benefita, 2018-07, Vol.3 (2), p.204-218 [Peer Reviewed Journal]

ISSN: 2477-7862 ;EISSN: 2477-7862 ;DOI: 10.22216/jbe.v3i2.3494

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10
A Bibliometric Study of Educational Marketing Strategy
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Article
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A Bibliometric Study of Educational Marketing Strategy

al-Tanzim (Online), 2024-01, Vol.8 (1), p.1-16 [Peer Reviewed Journal]

ISSN: 2549-3663 ;EISSN: 2549-5720 ;DOI: 10.33650/al-tanzim.v8i1.5733

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11
Tourism Marketing Strategy of Legenda Tapaktuan Tourist Attraction in South Aceh District, Aceh Province
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Article
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Tourism Marketing Strategy of Legenda Tapaktuan Tourist Attraction in South Aceh District, Aceh Province

Journal of governance and public policy, 2023-10, Vol.10 (3), p.288-302 [Peer Reviewed Journal]

ISSN: 2355-8695 ;EISSN: 2549-7669 ;DOI: 10.18196/jgpp.v10i3.17752

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12
How artificial intelligence will change the future of marketing
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Article
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How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.24-42 [Peer Reviewed Journal]

The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00696-0

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13
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
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Article
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Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Journal of the Academy of Marketing Science, 2017-11, Vol.45 (6), p.884-905 [Peer Reviewed Journal]

The Author(s) 2017 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0541-x

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14
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
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Article
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Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

Journal of the Academy of Marketing Science, 2010-04, Vol.38 (2), p.119-140 [Peer Reviewed Journal]

Academy of Marketing Science 2009 ;COPYRIGHT 2010 Springer ;Academy of Marketing Science 2010 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-009-0176-7 ;CODEN: JAMSDE

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15
A strategic framework for artificial intelligence in marketing
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Article
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A strategic framework for artificial intelligence in marketing

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.30-50 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00749-9

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16
Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited
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Article
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Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited

International review of management and marketing, 2024-01, Vol.14 (1), p.31-38 [Peer Reviewed Journal]

ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.15294

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17
Optimizing The Prototype Curriculum Based on Religious Values and Local Wisdom through The Principal's Role
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Article
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Optimizing The Prototype Curriculum Based on Religious Values and Local Wisdom through The Principal's Role

al-Tanzim (Online), 2023-05, Vol.7 (2), p.651-664 [Peer Reviewed Journal]

ISSN: 2549-3663 ;EISSN: 2549-5720 ;DOI: 10.33650/al-tanzim.v7i2.4584

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18
Endogeneity and marketing strategy research: an overview
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Article
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Endogeneity and marketing strategy research: an overview

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.479-498 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00630-4

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19
Research in marketing strategy
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Article
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Research in marketing strategy

Journal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.4-29 [Peer Reviewed Journal]

Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0598-1

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20
Improving Marketing Approaches to the Energy Sector of Kazakhstan for Decarbonization
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Article
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Improving Marketing Approaches to the Energy Sector of Kazakhstan for Decarbonization

International journal of energy economics and policy, 2022-05, Vol.12 (3), p.410-417

ISSN: 2146-4553 ;EISSN: 2146-4553 ;DOI: 10.32479/ijeep.12997

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