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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Business-to-business marketing responses to COVID-19 crisis: a business process perspectiveMarketing intelligence & planning, 2021-04, Vol.39 (3), p.454-468Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-05-2020-0217Full text available |
| 2 |
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Study of Marketing Strategy Formulation at Ok Clean Laundry using SWOT AnalysisSHS Web of Conferences, 2022, Vol.149, p.3027 [Peer Reviewed Journal]2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202214903027Full text available |
| 3 |
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Exploring consumers' motivations to engage in innovation through co-creation activitiesEuropean journal of marketing, 2014-01, Vol.48 (1/2), p.147-169 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2010-0637Full text available |
| 4 |
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How does brand innovativeness affect brand loyalty?European journal of marketing, 2016-02, Vol.50 (1/2), p.2-28 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2014-0020Full text available |
| 5 |
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Orientations and capabilities of born global firms from emerging marketsInternational marketing review, 2018-10, Vol.35 (6), p.936-957 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2017-0021Full text available |
| 6 |
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Fresh perspectives on customer experienceThe Journal of services marketing, 2015-09, Vol.29 (6/7), p.430-435 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-01-2015-0054Full text available |
| 7 |
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A study on the impact of consumer risk perception and innovativeness on online shopping in IndiaInternational journal of retail & distribution management, 2015-02, Vol.43 (2), p.148-166 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-06-2013-0128Full text available |
| 8 |
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The internationalization of African fintech firms: marketing strategies for successful intra-Africa expansionInternational marketing review, 2020-05, Vol.37 (2), p.299-317 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-05-2019-0130Full text available |
| 9 |
Material Type: Article
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How does dynamic network capability operate? A moderated mediation analysis with NPD speed and firm ageThe Journal of business & industrial marketing, 2021-02, Vol.36 (2), p.292-306 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-01-2020-0050Full text available |
| 10 |
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Process innovation and performance: the role of divergenceEuropean journal of marketing, 2020-04, Vol.54 (4), p.741-760 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2018-0110Full text available |
| 11 |
Material Type: Article
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Consumer – brand engagement on Facebook: liking and commenting behaviorsJournal of research in interactive marketing, 2014-08, Vol.8 (3), p.203-223 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-12-2013-0081Full text available |
| 12 |
Material Type: Article
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Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulationTQM journal, 2020-07, Vol.32 (4), p.795-814 [Peer Reviewed Journal]Theresa Eriksson, Alessandro Bigi and Michelle Bonera ;ISSN: 1754-2731 ;ISSN: 1754-274X ;EISSN: 1754-274X ;DOI: 10.1108/TQM-12-2019-0303Full text available |
| 13 |
Material Type: Article
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Scale development and validation for DART model of value co-creation process on innovation strategyThe Journal of business & industrial marketing, 2016-02, Vol.31 (1), p.24-35 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-02-2014-0033Full text available |
| 14 |
Material Type: Article
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Customer brand co-creation: a conceptual modelMarketing intelligence & planning, 2015-09, Vol.33 (6), p.848-864Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-06-2014-0105Full text available |
| 15 |
Material Type: Article
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Women farmer group empowerment in Gunungpati Sub-District, Semarang, IndonesiaJurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 2020-09, Vol.6 (3), p.155-161 [Peer Reviewed Journal]ISSN: 2460-9447 ;EISSN: 2541-5883 ;DOI: 10.22146/jpkm.47064Full text available |
| 16 |
Material Type: Article
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Dimensions of social media marketing capabilities and their contribution to business performance of firms in ThailandJournal of Asia business studies, 2020-06, Vol.14 (4), p.441-461 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1558-7894 ;EISSN: 1559-2243 ;DOI: 10.1108/JABS-07-2018-0204Full text available |
| 17 |
Material Type: Article
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Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars InsightsRevista de administração contemporânea, 2023-07, Vol.27 (4), p.1-7 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1415-6555 ;ISSN: 1982-7849 ;EISSN: 1982-7849 ;DOI: 10.1590/1982-7849rac2023230141.enFull text available |
| 18 |
Material Type: Article
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The importance of key supplier relationship management in supply chainsInternational journal of retail & distribution management, 2016-02, Vol.44 (2), p.109-123 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-05-2015-0072Full text available |
| 19 |
Material Type: Article
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Is There a Promising Market for the A2 Milk? Analysis of Italian Consumer PreferencesSustainability, 2020-09, Vol.12 (17), p.6763 [Peer Reviewed Journal]2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12176763Full text available |
| 20 |
Material Type: Article
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How a customer participates matters: “I am producing” versus “I am designing”The Journal of services marketing, 2015-09, Vol.29 (6/7), p.498-510 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-01-2015-0020Full text available |
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