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1963 To 1977
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Pricing policies and market strategyEuropean journal of marketing, 1971-03, Vol.5 (3), p.94-98 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005162Full text available |
| 2 |
Material Type: Article
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American Marketing in the European Common Market, 19631973European journal of marketing, 1977-07, Vol.11 (7), p.548-563 [Peer Reviewed Journal]ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000004999Full text available |
| 3 |
Material Type: Article
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Aspects of the application of behavioural sciences to marketingEuropean journal of marketing, 1974-03, Vol.8 (3), p.236-244 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005090Full text available |
| 4 |
Material Type: Article
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A note on Jaguar's pricing policyEuropean journal of marketing, 1973-03, Vol.7 (3), p.242-246 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005117Full text available |
| 5 |
Material Type: Article
|
|
The marketing of services: an approachEuropean journal of marketing, 1974-02, Vol.8 (2), p.137-145 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005082Full text available |
| 6 |
Material Type: Reports
|
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Marketing strategy in socialist industrial enterprisesEuropean Journal of Marketing, 1972, Vol.6 (1), p.42-50ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005123Full text available |
| 7 |
Material Type: Article
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Perspectives on the European marketing strategy of US multinationalsEuropean journal of marketing, 1976-05, Vol.10 (5), p.240-256 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 1976 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005049Full text available |
| 8 |
Material Type: Article
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The marketing concept: quo vadis?European journal of marketing, 1976-03, Vol.10 (3), p.146-157 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 1976 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005043Full text available |
| 9 |
Material Type: Article
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Environmental factors and marketing practicesEuropean journal of marketing, 1973-03, Vol.7 (3), p.155-165 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005110Full text available |
| 10 |
Material Type: Article
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Industrial buyer behaviour: Some aspects of the search processEuropean journal of marketing, 1974-02, Vol.8 (2), p.93-107 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005079Full text available |
| 11 |
Material Type: Article
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International marketing strategy decisions and the growth rate of major American firmsEuropean journal of marketing, 1974-02, Vol.8 (2), p.108-118 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005080Full text available |
| 12 |
Material Type: Article
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The Role and Significance of the Overseas Chinese in Asian MarketingEuropean journal of marketing, 1975-01, Vol.9 (1), p.52-58 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005057Full text available |
| 13 |
Material Type: Article
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Interregional marketing and alternative reform strategies in EcuadorEuropean journal of marketing, 1974-03, Vol.8 (3), p.245-264 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005091Full text available |
| 14 |
Material Type: Article
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Some issues in international consumer researchEuropean journal of marketing, 1974-03, Vol.8 (3), p.209-217 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005088Full text available |
| 15 |
Material Type: Article
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Segmenting domestic and foreign car buyersEuropean journal of marketing, 1974-03, Vol.8 (3), p.202-208 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005087Full text available |
| 16 |
Material Type: Article
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The Hungarian marketing sceneEuropean journal of marketing, 1971-03, Vol.5 (3), p.73-82 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005160Full text available |
| 17 |
Material Type: Reports
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Marketing Strategies of Openend Investment Funds in the EECEuropean Journal of Marketing, 1977, Vol.11 (6), p.406-417ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005024Full text available |
| 18 |
Material Type: Article
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Product maturity and marketing strategyEuropean journal of marketing, 1976-01, Vol.10 (1), p.36-48 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 1976 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005036Full text available |
| 19 |
Material Type: Reports
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The market development of new industrial productsEuropean Journal of Marketing, 1972, Vol.6 (1), p.7-16ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EUM0000000005119Full text available |
| 20 |
Material Type: Book
|
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A survey of Christchurch consumer attitudes to meatDigital Resources/Online E-Resources |
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